Trick or treat…
Treat! Offer your customers a discount or other special offer via email this month. You can do this even if you can’t find a way to connect Halloween to your business. Here are some tips for how:
Word play: Can’t go wrong with word play. In the subject line or body of your email or in your advertised deal, work in phrases like: “scary good deal,” “spooktacular sale,” “sweet savings…” Get creative and get their attention!
Note: Consumers are on the look-out for sales and deals during holidays. It’s a mutual understanding from both the consumer and the seller that holidays are often an excuse to have a sale. No shame, no worries. Go ahead and use Halloween as an excuse to sell. Customers appreciate it.
Imagery and design: Tell your customers Happy Halloween. Announce a sale, discount or special item. Tie it to Halloween by decking the email with things like….
- Halloween, fall colors
- Pumpkins, jack-o-lanterns
- Full moon
- Witches, witch’s brew
- Black cats
- Zombies? (But don’t scare your horror-o-phob customers. Avoid blood.)
Free Halloween gift with purchase of…: With purchase of xxxx from your company, your customer will get a free Halloween-y gift!
Examples: a bunch of candy, unique pumpkin carving/decorating ideas, recipe ideas and more. *Hint: Pinterest is a handy thing.
Your company doesn’t sell these items, so give them a gift card or coupon to a place that does.
Better yet, send the actual item via snail-mail. Ship it overnight. They’ll love you for it.
Expand to fall season, not just Halloween: No need to feel stuck to Halloween. The fall season has plenty to play with. Play with some of these in-season trends and themes:
- Fall colors
- The theme of change
- Warmer clothes, fall fashion
- Savory foods
- Sweet in-season treats (caramel apples, pies, candy)
- The theme of warmth
- School starting
- The theme of harvesting
- Pumpkin-flavored stuff. People love it!
- Fall scents…
Get the idea? Take some aspect of Halloween or the fall season and use it to sell. You can do this with any holiday.