The old product launches that used to crush it worked like this:
- Video 1 – The Intro “Vision” and introduction to the “guru”.
- Video 2 – The pain point you’re going through (why you need the product)
- Video 3 – The potential and proof (what if there was a way? Look at suzie who did it with our product!)
- Video 4 – The Launch of the product where you can buy it now…
That 4 step formula was extremely successful but was quickly copied and adopted by the masses. So the people that pioneered the launch process have stepped up their game with new ways to launch a product.
Russell Brunson, a legend in the industry, is pioneering a new product launch around his Click Funnels product which allows you to not only build landing pages in seconds but also implements the email funnel process.
Instead of building tons of hype, he gives you the product right away, for free, and then trains you on how to use it. But the free trial only lasts so long. Then you can decide if it’s right for you.
You can check out what Russell is doing here:
I really like this new launch method because you actually get the product and hands on training on how to use it without having to purchase anything.
Of course, in order to this, you really have to have a quality product and this is a perfect case study to see how it works because Russell’s Click Funnels is amazing software that I am implementing myself.
There is a lot to be learned from this new process and I think its really going to weed out the junk.
I love launches and always sign up to them because I want to see how these guys work.
Again you can check out Russell’s Click funnels here: