You don’t want your email message to be sent to die in the junk, bulk or spam folders. Here are some things to keep in mind in order to get your message across the right way:

Use an email server platform with a good reputation. ISPs (like Yahoo! Mail or Hotmail) look at these mail servers when deciding whether to accept or reject a message.

Produce good content. If you’re sending an email out, it shouldn’t be junk or spam. ISPs use content filters that determine what folder the email will go to. Make your message have a message!

Test your email message on a content analyzer service, like SpamAssassin. Your score should be below 5 so that the message is not filtered into spam.

Use confirmed opt-in. This is a safe, smart step. Your messages will be sent to actual addresses that likely won’t unsubscribe because they already subscribed. And – less spam complaints for you.

Be careful with punctuation and diction. In the message and especially in the subject line, don’t use too much punctuation and avoid CAPITALIZED WORDS. IT IS ALARMING AND LOOKS LIKE SPAM, DON’T YOU THINK?

Use a unique From/Reply email address. Spammers often use email addresses hosted by Yahoo! Mail or Gmail.

Include both HTML and plain-text versions of your message.

Less imagery, more text. Spammers often use mostly photos instead of text to bypass filters. Photos are not bad, compensate them with more text.

Push for subscribers to add you to their address book.  If they do, ISPs will usually send your future messages straight to the subscriber’s inbox.

Our PAR Program platform does this all for you. It automatically checks to see if your message is being delivered to the inbox or if it is dying in the SPAM box! Our client relations team also works with clients, one on one, whose emails are being delivered as SPAM to find the cause and resolve it.

If you are experiencing a problem like this and need some professional help and guidance please connect the PAR Program today!


By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

4 thoughts on “Avoid the death of your email”
  1. Thanks for the tips! I find that Gmail and Yahoo tend to put email in the spam folder more often than not.
    Am glad that you recommend producing good content….much of the junk mail that receive is pure garbage. Not one sentence of value. I wonder why they keep sending it. I can’t imagine that they are getting great response from it.

    These are great tips that I will be using for my next email blast!


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