I have studied Shoemoney’s information and listened to his advice for almost a decade. Jeremy has taught me since the beginning to test, test, test.

One of the snags people inevitably hit is making an opt in form to quickly check if an idea has legs. A beginner trying to make an opt in form in wordpress is still a huge pain.

Survey Monkey, one of our partners, exposed me to Wufoo, which is their Survey Monkey alternative for surveys. I have been using it for opt in forms, even when selling our $100k+ per year services, and realized that the Shoe crew would benefit.

Follow what I show below. The free account is all you need, and you can have an opt in form in 5 minutes to see if your idea has legs.

I’ve learned the most important thing in the game of internet marketing is whether the offer matches the audience. If you give the right offer to the right audience at the right time, it almost doesn’t matter what things look like.

Imagine if you had a chance to hang out with Katy Perry or Eminem tonight, would you really care where it was, or what food was being served?

My goal now when I get an idea is simply to get the offer in front of the audience as fast as I possibly can.

I have not been paying as much attention to the chiropractic office in La Jolla lately, since I have been traveling a lot on business. I decided today that I should run some facebook ads to students at the local university to literally drive some new life into the office.

The idea is to do it fast. If it works at all, then we will tweek it, A/B test, and get it to work better. If it doesn’t work with a simple offer and a simple form, then I doubt it will work with a $1,000 design.

How to Make an Opt In Form for Free in 5 Minutes.

1. Get a free Wufoo account. Click Here for a free account. Click on “New Form” 

12. Type in the “Form Name”

Start Writing a Description of what the sales message is.


3. Finish writing the “Description”.


4. Click on the word “Untitled” above the first fill in the box on the form.

45. Fill in the “Field Label”. This is what you want them to tell you. Usually their name. It will automatically show up above the box.

56. The box was too big for their name, so you click the down arrow where it says “Field Type”, and set it to Single Line Text.

67. Click on the little green X to create another box.


8. Type in the text you want the next box to be called.


9. Click on Save.


10. Go to the “Form Manager” so you can see the form.


11. Find the form and click on “View”.


12. I saw the form, and realized I did not say what day of the week it was.


13. Close the window. Click on “Edit” to edit the form.


14. Click on the word “Field” to edit the fields.


15. Click on the text you want to change, edit it, and hit “Save”.


16. Click on “View” to see the form.


17. Look at the Opt in form and see if you like it.


18. Copy the url and go run some ads to it. All the data will be stored on Wufoo. If you start getting tons of responses, then you will need to get a paid account, but by then you are making money.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

15 thoughts on “Make a free Opt-in Form in 5 minutes”
  1. What is the difference between the paid account and the free account? Wouldn’t it be better to get the paid account so I have the best right from the beginning?

    1. For testing the free account is all you need. If you start getting a lot of people opting in, then when you get to the limit, then you can get a paid account. This article is designed so beginners can create opt ins to test for no money. 🙂

  2. I’ve also found that the timing of my offer is the most important thing as opposed to the way things look. I can bet this is pretty much the same for all people.

  3. I am what you would call a beginner to all of this. After I see that it works and tweak it a little bit, what exactly is A/B testing?

    1. A/B testing is simply trying two slightly different landing pages, or slightly different ads, and seeing which one gets a better result.

  4. I’ve used Wufoo and also used some similar services and I will say that Wufoo was the easiest one to use

  5. Thank you for including screenshots. Makes it easier to see some examples of what looks good

  6. What are some tips/suggestions you have for a title/description that would yield the most success and really grasp the reader’s attention right away?

    1. The biggest lesson I have learned is finding a message that matches what the user is looking for at that moment. That being said, no expert ever knows for sure in advance what will work or not work. So you test to find out.

  7. Wufoo is definitely one of the easiest options in my opinion. Cheers for the post.

  8. Once you get a decent response, would you recommend a paid account or moving over to a dedicated autoresponder service like AWeber or GetResponse?

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