A person has come forward claiming to be a former AdSense Google’r and makes some pretty nutty claims…   Claiming that Google is downright stealing from its publishers…   Grab your popcorn!

Begin open letter:

I am a former Google employee and I am writing this to leak information to the public of what I witnessed and took part in while being an employee. My position was to deal with AdSense accounts, more specifically the accounts of publishers (not advertisers). I was employed at Google for a period of several years in this capacity.

Having signed many documents such as NDA’s and non-competes, there are many repercussions for me, especially in the form of legal retribution from Google. I have carefully planned this leak to coincide with certain factors in Google such as waiting for the appropriate employee turn around so that my identity could not be discovered.

To sum it up for everyone, I took part in what I (and many others) would consider theft of money from the publishers by Google, and from direct orders of management. There were many AdSense employees involved, and it spanned many years, and I hear it still is happening today except on a much wider scale. No one on the outside knows it, if they did, the FBI and possibly IRS would immediately launch an investigation, because what they are doing is so inherently illegal and they are flying completely under the radar.

It began in 2009. Everything was perfectly fine prior to 2009, and in fact it couldn’t be more perfect from an AdSense employees perspective, but something changed.

Google Bans and Ban Criteria

Before December 2012:

In the first quarter of 2009 there was a “sit-down” from the AdSense division higher ups to talk about new emerging issues and the role we (the employees in the AdSense division needed to play. It was a very long meeting, and it was very detailed and intense. What it boiled down to was that Google had suffered some very serious losses in the financial department several months earlier. They kept saying how we “needed to tighten the belts” and they didn’t want it to come from Google employees pockets. So they were going to (in their words) “carry out extreme quality control on AdSense publishers”. When one of my fellow co-workers asked what they meant by that. Their response was that AdSense itself hands out too many checks each month to publishers, and that the checks were too large and that needed to end right away. Many of the employees were not pleased about this (like myself). But they were successful in scaring the rest into thinking it would be their jobs and their money that would be on the line if they didn’t participate. The meeting left many confused as to how this was going to happen. What did they mean by extreme quality control? A few other smaller meetings occur with certain key people in the AdSense division that furthered the idea and procedure they planned on implementing. There were lots of rumors and quiet talking amongst the employees, there was lots of speculations, some came true and some didn’t. But the word was that they were planning to cut off a large portion of publisher’s payments.

After that point there was a running gag amongst fellow co-workers where we would walk by each other and whisper “Don’t be evil, pft!” and roll our eyes.

What happened afterwards became much worse. Their “quality control” came into full effect. Managers pushed for wide scale account bans, and the first big batch of bans happened in March of 2009. The main reason, the publishers made too much money. But something quite devious happened. We were told to begin banning accounts that were close to their payout period (which is why account bans never occur immediately after a payout). The purpose was to get that money owed to publishers back to Google AdSense, while having already served up the ads to the public.

This way the advertiser’s couldn’t claim we did not do our part in delivering their ads and ask for money back. So in a sense, we had thousands upon thousands of publishers deliver ads we knew they were never going to get paid for.

Google reaped both sides of the coin, got money from the advertisers, used the publishers, and didn’t have to pay them a single penny. We were told to go and look into the publishers accounts, and if any publisher had accumulated earnings exceeding $5000 and was near a payout or in the process of a payout, we were to ban the account right away and reverse the earnings back. They kept saying it was needed for the company, and that most of these publishers were ripping Google off anyways, and that their gravy train needed to end. Many employees were not happy about this. A few resigned over it. I did not. I stayed because I had a family to support, and secondly I wanted to see how far they would go.

From 2009 to 2012 there were many more big batches of bans. The biggest of all the banning sessions occurred in April of 2012. The AdSense division had enormous pressure from the company to make up for financial losses, and for Google’s lack of reaching certain internal financial goals for the quarter prior. So the push was on. The employees felt really uneasy about the whole thing, but we were threatened with job losses if we didn’t enforce the company’s wishes. Those who voiced concerned or issue were basically ridiculed with “not having the company’s best interest in mind” and not being “team players”. Morale in the division was at an all-time low. The mood of the whole place changed quite rapidly. It no longer was a fun place to work.

The bans of April 2012 came fast and furious. Absolutely none of them were investigated, nor were they justified in any way. We were told to get rid of as many of the accounts with the largest checks/payouts/earnings waiting to happen. No reason, just do it, and don’t question it. It was heart wrenching seeing all that money people had earned all get stolen from them. And that’s what I saw it as, it was a robbery of the AdSense publishers. Many launched appeals, complaints, but it was futile because absolutely no one actually took the time to review the appeals or complaints. Most were simply erased without even being opened, the rest were deposited into the database, never to be touched again.

Several publishers launched legal actions which were settled, but Google had come up with a new policy to deal with situations such as that because it was perceived as a serious problem to be avoided. So they came up with a new policy.

After December 2012: The New Policy

The new policy; “shelter the possible problem makers, and fuck the rest” (those words were actually said by a Google AdSense exec) when he spoke about the new procedure and policy for “Account Quality Control”.

The new policy was officially called AdSense Quality Control Color Codes (commonly called AQ3C by employees). What it basically was a categorization of publisher accounts. Those publisher’s that could do the most damage by having their account banned were placed in a VIP group that was to be left alone. The rest of the publishers would be placed into other groupings accordingly. The new AQ3C also implemented “quality control” quotas for the account auditors, so if you didn’t meet the “quality control” target (aka account bans) you would be called in for a performance review. There were four “groups” publishers could fall into if they reached certain milestones.

They were:

Red Group: Urgent Attention Required

  • Any AdSense account that reaches the $10,000/month mark is immediately flagged (unless they are part of the Green Group).
  • In the beginning there were many in this category, and most were seen as problematic and were seen as abusing the system by Google. So every effort was taken to bring their numbers down.
  • They are placed in what employees termed “The Eagle Eye”, where the “AdSense Eagle Eye Team” would actively and constantly audit their accounts and look for any absolute reason for a ban. Even if the reason was far-fetched, or unsubstantiated, and unprovable, the ban would occur. The “Eagle Eye Team” referred to a group of internal account auditors whose main role was to constantly monitor publisher’s accounts and sites.
  • A reason has to be internally attached to the account ban. The problem was that notifying the publisher for the reason is not a requirement, even if the publisher asks. The exception: The exact reason must be provided if a legal representative contacts Google on behalf of the account holder.
  • But again, if a ban is to occur, it must occur as close to a payout period as possible with the most amount of money accrued/earned.

Yellow Group: Serious Attention Required

  • Any AdSense account that reaches the $5,000/month mark is flagged for review (unless they are part of the Green Group). All of the publisher’s site(s)/account will be placed in queue for an audit.
  • Most of the time the queue is quite full so most are delayed their audit in a timely fashion. The second highest amount of bans occur at this level.
  • A reason has to be internally attached to the account ban. Notifiying the publisher for the reason is not a requirement, even if the publisher asks. The exception: The exact reason must be provided if a legal representative contacts Google on behalf of the account holder. But again, if a ban is to occur, it must occur as close to a payout period as possible with the most amount of money accrued/earned.

Blue Group: Moderate Attention Required

  • Any AdSense account that reaches the $1,000/month mark is flagged for possible review (unless they are part of the Green Group). Only the main site and account will be place in queue for what is called a quick audit. Most bans that occur happen at this level. Main reason is that a reason doesn’t have to be attached to the ban, so the employees use these bans to fill their monthly quotas. So many are simply a random pick and click.
  • A reason does not have to be internally attached to the account ban. Notifying the publisher for the reason is not a requirement, even if the publisher asks. But again, if a ban is to occur, it must occur as close to a payout period as possible with the most amount of money accrued.

Green Group: VIP Status (what employees refer to as the “untouchables”)

  • Any AdSense account associated with an incorporated entity or individual that can inflict serious damage onto Google by negative media information, rallying large amounts of anti-AdSense support, or cause mass loss of AdSense publisher support.
  • Google employees wanting to use AdSense on their websites were automatically placed in the Green group. So the database contained many Google insiders and their family members. If you work or worked for Google and were placed in the category, you stayed in it, even if you left Google. So it included many former employees. Employees simply had to submit a form with site specific details and their account info.
  • Sites in the Green Group were basically given “carte blanche” to do anything they wanted, even if they flagrantly went against the AdSense TOS and Policies. That is why you will encounter sites with AdSense, but yet have and do things completely against AdSense rules.
  • Extra care is taken not to interrupt or disrupt these accounts.
  • If an employee makes a mistake with a Green Level account they can lose their job. Since it seen as very grievous mistake.

New Policy 2012 Part 2:

Internal changes to the policy were constant. They wanted to make it more efficient and streamlined. They saw its current process as having too much human involvement and oversight. They wanted it more automated and less involved.

So the other part of the new policy change was to incorporate other Google services into assisting the “quality control” program. What they came up with will anger many users when they find out. It involved skewing data in Google Analytics. They decided it was a good idea to alter the statistical data shown for websites. It first began with just altering data reports for Analytics account holders that also had an AdSense account, but they ran into too many issues and decided it would be simpler just to skew the report data across the board to remain consistent and implement features globally. So what this means is that the statistical data for a website using Google Analytics is not even close to being accurate. The numbers are incredibly deflated. The reasoning behind their decision is that if an individual links their AdSense account and their Analytics account, the Analytics account can be used to deflate the earnings automatically without any human intervention. They discovered that if an individual had an AdSense account then they were also likely to use Google Analytics. So Google used it to their advantage.

This led to many publishers to actively display ads, without earning any money at all (even to this day). Even if their actual website traffic was high, and had high click-throughs the data would be automatically skewed in favor of Google, and at a total loss of publishers. This successfully made it almost impossible for anyone to earn amounts even remotely close what individuals with similar sites were earning prior to 2012, and most definitely nowhere near pre-2009 earnings.

Other policy changes also included how to deal with appeals, which still to this day, the large majority are completely ignored, and why you will rarely get an actual answer as to why your account was banned and absolutely no way to resolve it.

The BIG Problem (which Google is aware of)
There is an enormous problem that existed for a long time in Google’s AdSense accounts. Many of the upper management are aware of this problem but do not want to acknowledge or attempt to come up with a solution to the problem.

It is regarding false clicks on ads. Many accounts get banned for “invalid clicks” on ads. In the past this was caused by a publisher trying to self inflate click-throughs by clicking on the ads featured on their website. The servers automatically detect self-clicking with comparison to IP addresses and other such information, and the persons account would get banned for invalid clicking.

But there was something forming under the surface. A competitor or malicious person would actively go to their competitor’s website(s) or pick a random website running AdSense and begin multiple-clicking and overclicking ads, which they would do over and over again. Of course this would trigger an invalid clicking related ban, mainly because it could not be proven if the publisher was actually behind the clicking. This was internally referred to as “Click-Bombing”. Many innocent publishers would get caught up in bans for invalid clicks which they were not involved in and were never told about.

This issue has been in the awareness of Google for a very long time but nothing was done to rectify the issue and probably never will be. Thus if someone wants to ruin a Google AdSense publishers account, all you would have to do is go to their website, and start click-bombing their Google Ads over and over again, it will lead the servers to detect invalid clicks and poof, they get banned. The publisher would be completely innocent and unaware of the occurrence but be blamed for it anyways.

Their BIG Fear

The biggest fear that Google has about these AdSense procedures and policies is that it will be publicly discovered by their former publishers who were banned, and that those publishers unite together and launch an class-action lawsuit.

They also fear those whose primary monthly earnings are from AdSense, because in many countries if a person claims the monthly amount to their tax agency and they state the monthly amount and that they are earning money from Google on a monthly basis, in certain nations technically Google can be seen as an employer. Thus, an employer who withholds payment of earnings, can be heavily fined by government bodies dealing with labor and employment. And if these government bodies dealing with labor and employment decide to go after Google, then it would get very ugly, very quickly ….. that is on top of a class-action lawsuit.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

55 thoughts on “ALG Google AdSense Employee Claims AdSense Steals From Publishers”
  1. So whaddaya think, Shoe? Is it for real?

    It doesn’t match my experience (am I a green?) but My God, if it’s actually true…

    1. Didn’t Brad hold official AdWords seminars? My guess is that would be green team.

      Google’s post earlier this year about protecting against bad ads or such and then a separate comment by a Google executive (think the lady who’s now in charge of Youtube?) about the size of the display network indicated there was something like a ~ 12% churn in publishers last year alone.

      1. Brad and I have the last name and both do PPC, that’s the extent of that. As far as we can figure out, we’re not related.

    2. I don’t know how real it is. I made my money with AdSense many many years ago. I never ran into any issues with them other than a warning for something. But that was almost a decade ago.

      Whether or not it is true I would guess there is a system in place similar to evaluate publishers. That part makes sense.

      The real “what if this is true” is where it gets more into the ripping publishers off part.

      1. Hey Shoe, seems to me this is precarious territory. I think ad-sense use to be good many years ago but since??? Google is a powerful monster for sure!

  2. I was making between $1,000 – $3,000 per month with my adsense account when they banned me out of the blue for no reason.

    Guess I know now I was to fill the quota 🙁

    1. Do like Shoe did and replace it with affiliate ads for the advertisers who used to advertise on your site. Also send a lawyer’s letter.

  3. Quite a bombshell if authentic Jeremy, thanks for the share. And with Google’s successful lobbying of Washington, federal action may not be forthcoming. The rabbithole probably goes pretty deep at Google…

  4. Shame on you Shoe. If most of us know that these claims are completely baseless, you should know too (and probably do).

    1. You say “most of us know”. Who is most of us? If you have a credible source that will outline how it really works I will be happy to post it.

    2. Steve, here’s a quick test for you, post something on one of your sites that has adsense, that places google in a negative light similar to this blog post and see what happens to your adsense account.

      Google may control the money, but it doesn’t control the conversation.

  5. hmm, I doubt the authenticity of this article but I have heard horror stories about people getting banned. The reason I doubt the authenticity is because surely google would not allow employees to have adsense accounts as stated in the article due to a conflict of interest and it also wouldn’t allow them to be green listed. Personally I have had an adesense account for years and haven’t had many problems with it.

  6. I wouldn’t put it past any company in the online advertising realm. It’s shady on both ends of the game.

    Publishers gaming the system and the networks keep peddling their shit traffic.

    The networks make money either way and the advertisers get jacked in the end.

    Welcome to the internet and good luck in your ventures

  7. If this is even 50% true, not sure why is this story not all over the internet ? lawyers would be rushing to file class action lawsuit against google. Is it because it has been published at shoemoney blog which had problems with google earlier ?

    1. It’s because it’s not true. Read the TechCrunch article about it, you will see all the problems with what the guy said

  8. You would think that if this is true, the person who “leaked” it would have done a better job. If you read the TechCrunch article on this, they tell you that the guy doesn’t even get the terminology right. Read about the red flags in their article and you will get the impression this guy is a fraud

    1. I just read the TC article, and they make good points as to why the leak is most-likely not authentic. I wouldn’t say the incorrect terminology used was the main issue. Why would a leaker use internal Google terminology when he is speaking to a general audience?

      The most compelling reason was given at the end, which states that it wouldn’t be a good business decision to continuously ban publishers since it would only hurt Google’s future revenue.

      1. It could be that they banned people who had a ban coming anyways, but cherry-picked the timing to screw the publishers out of their share.

        Similarly reducing supply can increase CPC elsewhere / quality / advertiser satisfaction by removing some bad accounts – again, with cherry picking the timing.

  9. I originally did re-tweet this, but overall I think it’s a pretty weak ‘whistle blow’. The author doesn’t provide any substantial evidence, actually not evidence at all in fact. They could have at least provided some memos, meeting notes, or something. I’ve also heard this originated from 4chan, which makes my troll detection sensors go off the chart. Overall rumors like this will eventually hurt Google since these urban legends will sway people to look for additional revenue sources – which ironically will make them realize how much money they were leaving on the table when running adsense, but I’m not too concerned for Google’s sake.

  10. I find the claims to be dubious. The actual model for Adsense from Google’s point of view is basically arbitrage. Google isn’t losing money in any way, shape or form even if all the clicks are fraudulent – because they will still charge the advertiser. Why ban publishers (Especially large publishers), that are churning a profit for you without having to do anything?

    If anything, it’s better for Google to keep some fraudulent clicker accounts around for longer than they need to be, rather than banning them right away.

    1. You fail to consider the advertiser’s perspective. Why would an advertiser continue to advertise on Google if most of their clicks are fraudulent?

      Without advertisers Google doesn’t make money.

  11. Hello Shoemoney,

    I was averaging $40k per day (yes you read it right, 40,000 us dollars) and I was given the ban hammer like a couple of days before reaching my payout

    Please if you have some time, I would like to talk to you about it in private



    1. For 1.2 million, I’d have a good team of lawyers seeking at least a nice settlement…

  12. You can not be that naive to think a company like Google could not possibly do something that is so dishonest and foul to cushion their bottom line. How much proof do you need? Google typically does not respond to rumors but they jumped all over this one. More publishers will come forth with their horror stories in the coming days. I smell a scandal and I don’t mean the television show.

  13. It would be extremely difficult to believe that ANYONE/ANY ENTITY is honestly paying up full amounts earned to their respective publishers and affiliates – it all boils down to contractual honor.

    Both Goog and Yahoo got busted big a few times in early years for hiring folks in India and other developing nations for empty traffic on adwords = all of this has somehow been buried and forgotten – I am sure it is still being done in some form today – ppc is also an honor system really –

    Publishers and Affiliates should always use the best plugins/widgets for recording real time analytics on their websites in order to accurately monitor and document their own traffic themselves.

  14. That sounds very realistic story. In fact, no one knows how things really happen in the google labs I think that google has never been powerful as it is today and who says power says cruelty.

  15. Interesting that Google responded, but I guess they did because the person claimed to be an employee. I don’t know if what was said is true, but I wouldn’t be surprised if Google are doing anything shady behind the scenes.

    Money talks and BS walks.

  16. How many other publishers like Paul Smith have had the same problem? Is Paul’s an isolated ban?

    How many others who make that much money from adsense have been banned?

    We need to hear from them not from those who only speculate? And we need proof that it is true!

    I make money with adsense but nowhere near what Paul Smith makes and have no problems.

    If what the “Ex-employee says is true” then it’s straight upfront “Greed”.

    If it’s nothing but hearsay and or false information then this post is a mute point!

  17. I can relate with the noted dates when the banning changes were implemented, I think being objective is a healthy thing to do, if you have not experienced this it does not necessarily mean the story is false, there is merit around the story, it may not be in the story but Google knows it , there is merit that is why they jumped to respond, just wait until you hear more horror stories from other publishers, you may not have experienced it but your case is not necessarily representative of everyone’s experience, thanks shoe for the post

    1. Why not expected from Google ? they are also a business entity and they also have to care about the profit and loss.

      And I think it’s real story because whenever a publisher account banned, he/she loose all the rights to know almost anything in detail to verify their mistakes, if any.

      If Google is not playing game, they should mention the exact reasons with proof that why that particular account got banned.

    2. I have read all the comments and am surprised how some people can be easily tricked. Tricked to think because a company is very big like Google, it cannot do anything bad or shady. Tricked to think it cannot use it’s big size to brainwash you and arm twist you all to think this article is false by saying he didn’t use the right terms. Tricked to even say “it didn’t happen to me so I don’t believe it”. People like you all think you are smart but you are not, you are just so smart that you get tricked. The bigger a company gets, the easier it gets to arm twist people and still claim to be clean after all “they are to big to do that” is what people like you will say.

  18. It does not make sense, If they ban high paying accounts for no reason at all, they would be loosing the future profit from hose accounts for years to come. So if they saved one month’s income doing so they are loosing money in the long run. That does not make sense.

    For example if someone makes $10,000 per month banning him will make them $10,000 but keeping that person will make Google $38,400 profit every year at their 32% share. And that’s just for one year. They can continue to make more profit in the years to come.

  19. I cant believe all you people that post things like “google would never do this”

    This is exactly what I would expect them to do. The bigger and more powerful a company gets, the more corrupt it gets.

  20. I was making 400 – 600 EURO/day. I got some payments from them.. 2 – 3 months. after that I worked intensive just with them. I quit from other PPC networks and I worked just with them. I worked in December and January.
    December earnings should be paid at the end of January.
    January earnings should be paid at the end of February. Two months of intensive work and.. at the end of January before to get paid.. with 1 – 2 days I got this email:


    With our advertising programs, we strive to create an online ecosystem that benefits publishers, advertisers and users. For this reason, we sometimes have to take action against accounts that demonstrate behavior toward users or advertisers that may negatively impact how the ecosystem is perceived. In your case, we have detected invalid activity in your AdSense account and it has been disabled.

    We’re limited in the amount of information we can provide about your specific violation. We understand this can be frustrating for you, but we’ve taken these precautionary measures because intentional violators can use this information to circumvent our detection systems. In some cases, publishers can make significant changes to correct the violation and are willing to comply with the AdSense program policies (google.com/adsense/policies). For this reason, we offer an appeals process as an opportunity to work with you to resolve the issue. To help you with the process, we’ve created a list of the top reasons for account closure for you to review before submission at http://support.google.com/adsense/bin/answer.py?answer=2660562. Please be sure to provide a thorough analysis in your appeal, which you can submit at https://support.google.com/adsense/bin/request.py?contact_type=appeal_form and we will follow up accordingly.

    Thanks for your understanding,
    The Google AdSense Team”

    I will let you to think about their answers on my appeal. And yes.. is really frustrating when you think.. “I’m working with big G” but Big G doesn’t have a solution for people who are visiting your website. .who are clicking in your ads. I don’t know what happend with my account but I bet.. they doesn’t give neither a penny back to advertisers. What they doesn’t know is: any empire will fall at a time.

  21. Am i missing something, Google makes a lot money from adsense, so banning sites from showing ads just looses them money. You would think they would grateful for these big publishers for bringing in the biggest chunk of money. Saving one months payment by banning at the end of the month is not going to save as much money as the publishers will make them in the future. I’m sure if Google wanted to they could find other ways of fiddling the payouts without banning sites.

  22. Whether this is coming from an ex Google employer or not is irrelevant.

    Anyone who believes google don’t do this must have been born yesterday.

    There is no transparency at all with the google advertising platform whether it be for advertisers or publishers. They can do what they want and nobody is none the wiser.

    I hope this bites them in the ass big time sooner rather than later.

  23. I literally don’t think its real! Because, mine friend is using adsense since 10 years and never get blocked. So, this leak is for the distraction from Google Adsense, I hope!

  24. Google face a tough job. Unquestionably there are lots of spammy sites on the internet. However, there are also a lot of people claiming that there accounts have been banned for no reason they can understand.

    I would imagine that this negative press (be it true or false) will cause Google to be more transparent in how they deal with banning accounts. My understanding is that they do not have to give a reason for banning – unless a legal representative asks the question! You’ve got to hope that will all this scrutiny from the press, that they will be more open in explaining the rationale for bans – which will also help honest site owners to make any necessary adjustments.
    If Google is playing fair, that would be a win/win for all.
    We always would advise bloggers to not rely on ONE revenue source. As for Google, she is as changeable as the weather…

  25. I don’t know if it is done on a wide spread scale but they did it to me about 4 years ago. They terminated my account while owing me over almost $3,000. The termination notice stated ” While we cannot find any TOS violations you violated the spirit of our TOS”. I still believe that the advertisers never saw one dime of that money. Google pocketed every penny of it and laughed all the way to the bank.

  26. Well I am also not sure if this is true or not but I know that I had Adsense for years and in April 2012 my account was banned for some unknown reason.

    I filed an appeal which was rejected with a generic message that said they were unable to evaluate why it was banned because of the numbers of bans they were dealing with. They didn’t have time to deal with each one individually.

    This in itself doesn’t mean the claim is true but I really don’t know. Something to think about…

  27. Im pretty sure it is stated that when the ban an adsense account and dont pay out they return the money to the advertiser.

    Is that not the case anymore?

  28. This doesn’t surprise me one bit, eventually they all fall, even the biggest. Google stopped doing no evil when they IPOd. Then it stopped being about the quality of the product and the user experience, it became about quarterly reports and the shareholders. More, more, more every 3 months or shareholders will be angry!”

    GOOGLE doesn’t only steal from adsense publishers, but they steal from adwords advertisers all the time. Ask ANY person that runs on google adwords and they will tell you a click discrepancy of 5 to 10% is expected always. Bring this discrepancy issue up with a google employee and they will laugh at you, and say there’s none and your 3rd party tracker, or the site itself is responsible – their system is flawlessly perfect.

    That is not all.. The plot thickens — on March 30th, google’s new developer policy — for user experience — forever changed how anyone can advertise anything on google. I say this is absolutely fine they care about their users so much. And that is the mantra they always hide about when they pump out never ending policy changes that their own google employee’s dont even know themselves what they mean.

    Case in point, we try 5 different looking ads – they reject 3, and approve 2. We then make 10 new campaigns, submit the 2 banners they approved, only to have them rejected in all 10 new campaigns we made.

    See the problem? They approve it, then they reject it. This is not a one off problem. We conducted a controlled experiment in 15 geos. Made 11 banners with the help of Google employee that adhere to their guidelines (Banner is branded, not telling user what to do, no call to action like install app, or download it here, or click here to learn more — call to actions are a NO NO since March 30th btw.. thats another story of its own)

    We submitted these 11 banners, in 15 geos. Round 1, they were approved, round 2, they were approved, round 3 they were approved. 2 day pause – we setup on day 3 another campaign — all 11 banners DISAPPROVED!

    How do you explain that?

    Now the problem is not really in the INCONSISTENCY that their ad policy team one day approves, the other day rejects, then 2 days later approves again, and 4 days later rejects the same banner.

    It is that if you continously get stuff rejected your adwords account gets limited, and soon after suspended.

    SO, to the less bright ones out there — you are submitting ads which adhere to their policies, they get accepted.

    Then you submit them again, they get rejected — ONE MINUS POINT.

    You submit again, they get approved.

    You submit yet again, they get rejected – TWO MINUS POINTs.

    rinse and repeat, you have so much minus points, they limit your account – that means you simply can’t get traffic no matter how high you bid, and how great your CTR might be.

    to make a long story short, this new policy change is further fucking people on another whole level.

    the worst part about it, is google employees doesn’t have a damn clue whats wrong.

  29. I’m making about 70k a month with adsense — you’d think if any of this email was true — I’d be on the green group.

    But I got a warning a few weeks ago about my ad placement. I fixed it – and now it’s good again.

    So I’m not untouchable, and I’ve not been banned since 2007 – with my money slowly going up since then.

    Google takes something like 20 percent of the money — so it’s got to be better for them to be paying people money each month – instead of just ban an account to get 1 months money. As long as accounts are sticking to the rules – I don’t believe any of this email.

  30. Adsense Whistleblower! My Thoughts on the Google Adsense Conspiracy Theory… | Niche Pursuits says:

    […] article I read, was about a supposed former Google Adsense employee that had stepped forward to claim that Google […]

  31. Why google ban people with no reason? everybody loose money acting like this. Doesn’t make sense…

  32. oh I cannot tell you how many times I have been ripped off by Google AdSense.

    the first time I knew they were thieves was when I misplaced an ad by mistake and money flooded in , only to see my money being cancelled the next day.

    I kept the same adds and I watched in horror as only 1 click resulted in the next day.

    You can complain all day and all night, I think they targeted me because my name is foreign.

    Have you ever seen your traffick grow 10 times but the same paltry amount comes in.

    My host is complaining about my levels of traffick and is charging me crazy amounts, yet Google are not paying me.

    I am taking action, it is ridiculous.

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