In case you haven’t heard the news, there is currently a casting call for Social Media Stars reality show (yes, really).  Because apparently watching people tweet and pin all day is entertaining.  Oh wait, I could just go out for dinner with friends and see the exact same thing, but with alcohol!  But I digress.

First, to go on such a show, you have to be a third rate attention whore.  We all know of Shoemoney’s desire to land a spot on Big Brother, but that is a nationally televised hit reality program and spawns discussion on all kinds of reality tv and celebrity gossip sites.  Hardly a negative thing when you are a Shoemoney looking for publicity.  And what is Social Media Stars?  Something that will just be aired online, unless some random network picks it up – which could be a network anywhere in the world, since the show’s casting call is worldwide.

But first, here is the pitch:

Social Media Stars Reality Show is looking for YOU! This is your shot at stardom! Live in a Miami Beach mansion, hang with fellow superstars and engage in social media challenges to show your stuff! From the creators of Top Recruiter: The Competition, comes Social Media Stars, another surefire success from LaVoie Entertainment.

Are you legendary on LinkedIn, a prodigy on Pinterest, talented on Twitter and fabulous on Facebook? If your friends ask you to “teach them Twitter” and their jaws drop when you’re done, we want YOU!

Cheesy enough for you?  And how many social media stars, or even third rate stars, do you know wearing a suit and tie and oozing that much, well, sleaze?

First, let’s say you were remotely interested (it’s okay, just say you were “curious”).  You fancy yourself a social media star.  You could brag about your Twitter followers, your Facebook friends, your Instagram followers or your Klout score.  But no, apparently despite their pitch, Social Media Stars doesn’t care about any of that when you apply.  What is the only social media platform that Social Media Stars is interested in when it comes to choosing their stars?  LinkedIn.  Freakin LinkedIn.  Not that LinkedIn doesn’t have its uses, but if I am picking out social media rock stars, LinkedIn sure wouldn’t be the only social media following I looked at, let alone the ONLY one – in fact, I wouldn’t even look at it that closely compared to other social media venues.  So why does Social Media Stars consider it to be the only one worth noting?

Really, would anyone but those people desperate enough for any kind of notoriety go on a social media stars reality show where the guys running it clearly have no idea on what makes a social media star?  They really should be looking at things like Twitter followers – or more precisely ratio of Twitter followers.  After all, 18,000 followers looks impressive until you see they are following 52,000 people.  Or look at their engagement with their followers and the number of retweets.  But no, Social Media Stars knows social media well enough that LinkedIn is the only thing that matters.  Definitely sounds like a show I’d want to participate in!

According to an interview Creator and Executive Producer Chris Lavoie did with an Australian newspaper, there are only going to be 5 contestants (that’s it?  How entertaining will that be…. Not).  And the challenges?  Well, instead of the contestants huddled over their laptops (and come on, you know you were already anticipating someone inadvertently alt-tabbing to their porn tab or seeing an inappropriate Gmail message popping up at the bottom of their screen while everyone was watching), they are sending the contestants to do “creative” challenges.

Okay, I get that laptop huddling isn’t the best showcase for getting a network pickup, but that IS what social media is.  Geeky guys and gals hovering over their computers working their social media magic.  Not many go pounding the pavement for resulting social media goodness, unless it was to score clients.

He also wants gossip, drama and controversy.  But he wants it to have “a touch of class”.  Face palming already?

And what does he want in those 5 contestants?  According to that same news article:

So you think you can social media? Here’s what it takes:

1. Personality

2. Social Media Fan Base

3. What their personal brand says to the audience

4. Diversity

5. Stellar Resumes

6. Comfortable in front of the camera

7. A unique sense of style/fashion

8. I try not to bring on Diva’s

Well, last I checked, resumes are about the LAST thing anyone in this industry needs in order to show off their social media skills.  In fact, I am willing to bet most of the people I consider social media stars do NOT have a stellar resume in the traditional sense (or even a non-traditional sense), unless you could count things like gaining # of shares for clients as being part of a stellar resume.

So if you want to be one of the 5 Social Media Stars, you better start spamming everyone you know with LinkedIn requests and buying some fancy internet degrees for resume padding, because that is what they seem to care about when choosing contestants. Oh, and they want a photo, so if you are a hot chick wearing a tight and skimpy tank top, you are probably in even if you have no LinkedIn account and have 18 Twitter followers.  Because let’s face it, sex sells, especially if it happens between contestants.  Remember the cringe worthy GoDaddy commercial with the hot chick and the geek?   Okay, sorry, you were still probably trying to burn your eyeballs to unsee that, but every reality show has to have a hot chick and a geek.

And if you are considering it, do anticipate that the industry’s real stars will make fun of you… A LOT.  You will pretty much be laughed out of the industry for the attention whore you are.  Well, unless Shoemoney is one of the chosen few.  Then I’ll have to forgive him, but not before giving him a super hard time 😉

By seobitch

Seobitch is a pen name for a well known female expert in the SEO industry that most of you likely already follow. She has more than a dozen years experience and is a very respected expert in the field. Seobitch can be controversial but writes about issues that most people are afraid to talk about due to their employers, clients or friends. She also loves to tackle industry issues from a different point of view than what you normally see the "complainers" of the industry complaining about. She is also open to suggestions for future topics you would like to see the SEObitch tackle.

5 thoughts on “Are you a Social Media Star? I hope not!”
  1. Social Media has become inseparable. Our daily activities are updated on the social media sites. I feel that somehow our lives are driven by social media, which should not happen. In this way our individuality is hampered.

Comments are closed.