Eric Enge, a well known search marketer on the conference circuit from Stone Temple, did an interview with everybody’s favorite Googler, Matt Cutts.  While I’m not going to get into the commentary of he said he said, Eric brings up something that has been bothering me for a while. And what is that?  The fact that so many people are wasting their time on the George Lackeys of the world, when they should be paying attention to the Susie Powers instead.

While Eric is talking specifically on interview targets, and why it is important you put your energy into landing the really important interviewees rather than the lesser-known ones, this analogy applies in so many ways to the world of SEO.

So who are the George Lackeys?  Well, you can probably think of them right off the top your head. They are the ones who try to ride on everyone’s coattails, to try and engage the well-known SEOs on forums, on Twitter, on Google+, on Facebook. They try to write guest articles and blog posts for every well-known SEO related site out there, but more often than not they are simply a regurgitation of something that has already been posted on Search Engine Journal or some place similar. They also try to make everyone think they are the God of SEO – and that they are actually doing you a favor by talking to you rather than vice versa.

But the biggest giveaway?  If you really look into them, you see that not only are they only mimicking what other better-known people say, they usually never add anything new to a discussion and they don’t have any significant experience under their belt to show off that they are even worth listening to, other than their hustling skills of course.

Shoemoney has often said fake it till you make it. But what Shoe really meant is that yeah, sure, they can pretend you know everything but in the meantime you should be working your fucking ass off until you get that experience and knowledge behind you.  It is not unusual to hear tales of people who work a full-time day job, but spend all their free time learning and experimenting with SEO, and that includes sleeping only a few hours a night, skipping Friday nights at the bar, so that they can make it in the SEO world.  Those are the people everyone loves to see succeed, the ones who pour their blood, sweat and tears into making themselves a better SEO.

The George Lackeys?  They are doing absolutely little as possible.  Sure, they will read blog posts, will follow the tweets of certain industry celebrities, read forums.   But when it comes to doing the actual work?  Therein lies the problem, there are far too many Georges out there who expect to be handed their celebrity status on a silver platter simply because they convince a well-known blog to post something of theirs and they troll the conference circuit implying they are hot shit.  But do they have any successful websites that rank well and make money?  Do they have a list of coveted clients they are working with?  If you asked them a detailed SEO question and could they even answer it without parroting something they’ve heard or read somewhere else that doesn’t really exactly answer what you’re asking anyway?  Chances are good that they can’t because they haven’t actually done the work themselves, they only read about it.

Now, I’m not saying that anyone who starts off as Joe Nobody in this industry can’t become a celebrity themselves. Actually, it’s the complete opposite.  But in order for people to really pay attention to you, do the fucking work yourself don’t be the George Lackey riding coattails.  Be the person that other George Lackeys want to parrot, instead of doing the parroting yourself.  Experiment with SEO and write about it with concrete examples.  Plunk down some cash for a PPC budget to test whatever the latest Google AdWords speculation is.  Be one of the 3 guys on Pinterest and write about how easy or hard it is to get predominately guy themed product areas noticed and shared.  But do something. That is the kind of stuff that can get you noticed, not just regurgitating something that Rand or Barry has said.

Always strive to work with and become the Susie Powers of the SEO world, unless you are just content to be the George Lackey that everyone knows you probably are.

By seobitch

Seobitch is a pen name for a well known female expert in the SEO industry that most of you likely already follow. She has more than a dozen years experience and is a very respected expert in the field. Seobitch can be controversial but writes about issues that most people are afraid to talk about due to their employers, clients or friends. She also loves to tackle industry issues from a different point of view than what you normally see the "complainers" of the industry complaining about. She is also open to suggestions for future topics you would like to see the SEObitch tackle.

17 thoughts on “Why are you wasting your time on the George Lackeys of the SEO world?”
  1. So if all that’s out there is regurgitated – and we’re supposed to do something – what exactly are we supposed to do? ha

  2. Somewhere along the way someone will probably comment “Work Smarter, Not Harder”. I am all for people maintaining a work life balance, and I think people should do that no matter what their goals are, or how hard they work …

    But, just keep in mind that there will always be people out there that are able to combine a good dose of working smarter AND working harder. These are the Susie Powers people.

    As Seobitch says, you have to put the effort in to succeed … or be a George Lackey.

  3. Great post, I totally agree that everyone needs to strive to achieve a new level of greatness. Not just in SEO but in life in general. You will never get far if you keep doing the same thing as everyone else.

  4. SEO is important but today seo sucks and we should expect the death of classic seo soon. PSO Paid Search Optimization is the new way to rank instead of seo!

  5. I think in SEO a lot of things come down to experience and that comes from time and seeing the results and what works, seeing drops and recovery’s and working across various sector types, too many people really don’t have a clue about SEO it amazes me.

  6. Interesting article, my problem with SEO is knowing who (or what) to believe as there is just about too much information out there

  7. And I’m afraid to use the services of such companies. In my country, there are cases of two major advertising companies, which from day to day disappeared from Google search results because they trusted SEO companies. I prefer the natural growth of links to my site, and not some unpredictable avalanche.

  8. Im looking for someone who can promote my website in the right relevant content niche for me at a affordable price! do u know anyone?

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