Hit up any search industry or affiliate conference and you canâ€™t walk more than two steps without someone complaining about Google. Whether itâ€™s â€œnot providedâ€ data missing from Google Analytics, the demise of the public AdWords keyword tool, getting hit with the ban hammer, or a suspended AdWords or Adsense account, there is always something for people to bitch about.
Then think about this. What benefit does bitching or being pissed off at Google actually do?Â Bitching probably wonâ€™t make you any money â€“ Google probably already took that away if you are pissed at them.Â But if people took 1% of the energy they spent being mad at Google and put it into something constructive, like say creating original content or strategizing out a new website or brand, they would be more successful and make more money.
It is not news that Danny Sullivan spends an awful lot of time complaining about Google this and Google that. Heck, he even reported Google to the FTC over the disclosure between paid and free search listings. Looking over anything Danny has written Google related at Search Engine Land, you can see that while he likes to be the celebrity Google expert of the industry (and he certainly is the foremost expert on all things Google search, make no mistake about that), he is definitely spending an awful lot of time bitching about all things Google. In fact, he has made out like a bandit on traffic with his series of â€œ25 Things I Hate About Googleâ€ â€“ although it is amusing that some of that traffic is going to his former home, Search Engine Watch.Â And if you think thatâ€™s just Dannyâ€™s online persona for traffic and page views, then you obviously havenâ€™t been around him in the bar at SMX, at least when there arenâ€™t any Googlers hanging around.
Hit up the Webmaster World forums, and there are pages and pages and posts and posts from people who have nothing better to do with their time than complain about Google. Even over at the official Google webmaster help forums, it is littered with people complaining about how they hate Google because they dared to penalize their site in the search listings.Â Well, if you fuck up and try to fuck Google in the name of higher rankings, you pay a price.
Threadwatch.org, which recently was resurrected, used to be a big circle jerk of fairly well-known SEOs who would bitch and pick apart every little thing they possibly could about Google. Funny how some of those SEOs are no longer working for themselves, but have a good old 9-to-5 job instead.Â A fair number are not even working in the search industry any longer. Â Could some of that time and energy have been put to better use years ago? You betcha.Â While Danny Sullivan likes to soapbox about Google, at least he is making money off of it, something all those editors at Threadwatch never did.
So next time you are focusing so much energy on being pissed off at Google, think about putting the energy into something useful and hey, profitable.Â Or, write something is actually constructive about why you are mad at Google, turn it to case study, point out possible solutions Google could do that doesnâ€™t involve them waving their magic Google dust over your website so it ranks again, and profit. Â Â There is a reason why all those Panda and Penguin recovery case studies get a shit ton of traffic. But you know what else all those case studies have in common? You guessed it, they turned that energy of being mad at Google into fixing the problem – something that a lot of those people bitching donâ€™t do.
Whether you love or hate Google, Google is going to be the one that will make you the money in SEO, so deal with it and instead of dwelling on the negatives, turn it into a positive. Â Â So make like Danny Sullivan and either turn that Google bitching into a money maker, or turn that energy into something constructive.