Email Marketing – Its not that hard.
Most of you know me as ShoeMoney – The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see I have grown more humble since the launch of my #1 best selling book (sorry I can’t turn it off).
ANYHOW – the last year I decided to start a new company dedicated to taking a one time website visitor interested in your product or service and turning them into a life long buyer. I am not even going to say the name of the company because I don’t want you to feel like this article is like pressing you to buy my stuff.
I started the new company because I saw there was a HUGE gap between the rinky dink email newsletter services that are very crappy and have horrid deliverability and cheap and the super high end ones like Marketo & Eloqua (which still have crap deliverability) that are priced at tens of thousands of dollars per year. So the market we are going after is really huge and I feel for me a great new venture.
That is how is how I got to where I am at and what I am about to share from working with clients. Its been a year working with clients capturing their one time website visitors and turning them into life long customers. And its taken off like a rocket.
One of the biggest surprises to me is how companies view their email marketing efforts. When we first start to work with them they look at it as a “fire away” tool when they have some sort of sale or press release. Who wants to read that? Not me. And even if your the company owner probably not you either.
When did companies lose focus of this? Or have they ever really had it?
Many of our clients see up to 25% of their overall sales come through our emails. Why? Because we build relationship with people.
Lets say you have a booth at Affiliate Summit. Getting a booth, staffing, and other misc expenses can add up a lot… but I am not telling you this.
Lets say someone comes up to your booth and asks you about your product. They ask you what makes you different then the other 10 companies at Affiliate Summit with booths. They ask you how you got started, your background, and why you are better than your competition.
Now you have incredible answers for these people right? AND you are probably going to close a huge percentage of them because you have had that one to one interaction with them.
You didn’t just punch them in the face with a sales pamphlet that made them feel violated. You built a real relationship with them that is going to want to make them do business with you. Even if they could get a better deal.
But 1000x more people, as equally qualified as a lead, visit your website every day because they are interested in the product or server that you are offering but there is NO possible way a one time website visitor is going to build any remote connection to you on that visit. Odds are they come back and buy a product or service from your competitor.
But if you capture this lead and then send them value added emails… Just like if they were to come up to your booth then you can guarantee that when the time comes for them to purchase a product or service like you are offering they will buy from you…. and not go back to Google.
Stop delivering intrusive emails to your prospects and give them value. Educate them on the space and your company. Communicate to them everything that you would have if they came up to your booth at a trade show. After all you are getting 1000x more leads then at any trade show. Why not put in place an automated system that continues the relationship after they visited the website?
Your sales will increase drastically. Some of our clients are doing more then 25% of ALL of their sales through our email sequencing.
Your spam complaints will drop, your sales will soar,
your customers will not feel violated.
There is no reason why you can’t get started doing this right away if you have the resources. If you are looking for someone to completely take this off of your companies plate from A-Z then contact us at http://www.parprogram.com for a free demo on how we can work together to start rapidly growing your companies sales.
That’s a common sense and very practical way to look at email list. Thanks I will use this mindset in the future.
NO wonder, MONEY is in the list!
haha
PAR, PAR, PAR, PAR, PAR. I like you posts about Hitler and other controversial posts better!!!!
ill see what I can do 😉
You hire a sales person for PAR yet?
Not yet, still looking. Apply!
…I thought you said you weren’t going to mention your company. 😀
25% is actually a pretty substantial amount of sales coming just through emails, gotta say I am a little skeptical here Shoe!
I see the point of building a relationship and all but I will be honest, if I am signing up for your emails it is because I am already a loyal customer and I am just looking for a deal….
What is the biggest mistake you have learn from so far from starting PAR?
boring.
you’re comment is boring.
it’s “your”
whoops. brain fart.
Just another one of those things, people know what they need to do, they just don’t do it. Tisk tisk, it’s a shame really!
that is it!
But what if I don’t have a product to sell. But do have a emailing list of 1,350 is that possible.
E-mail Marketing – it’s not that ethical. Better title.
haha
hm…not bad. But seo best work in search system
The comment below was left in kingged.com – the IM social site where this post by Jeremy Shoemaker was shared and “kingged”:
Email marketing is the channel through which leads are converted to sales.
Many companies don’t get best value from their email marketing possibly because they don’t create value through the emails.
Buyers can only buy when when there is a relationship built on trust.
Email marketing is one way to build that trust but unfortunately many companies are missing out on how to make the system work.
The PAR Program by Jeremy Shoemaker and his team is promising an effective email marketing campaign that constantly converts first time visitor into long time buyer! This is an enticing program and one that should be worth trying.
Caveat! Only if you have the resources!
Sunday – Kingged.com contributor
http://www.kingged.com/email-marketing-its-not-that-hard/
We’ve recently started running some email campaigns and have had success with it. i think the key is not trying so hard to sell your product but instead add some interesting things to it.
very, very good point!
I’ve subscribed to lots of email lists and I’d say there’s only 3 that I feel are worth keeping. The others just sell, sell, sell, sell. The ones I like provide valuable information. Just a couple days ago, one even gave me a deal for FREE backlinks. You can bet I will be paying more attention to their emails from now on!
Ooo free backlinks? Not a bad way to keep people interested!
Thank you for sharing your insight and wisdom Jeremy, what you state in this blog is definitely great advise. It is advise that should be taken seriously and to be taken action on, isn’t it? Would anyone agree?
I am glad you feel that way!
I agree,Email marketing is not that hard.Rightly executed email marketing can compliment all other marketing initiatives and reap you many benefits.It is cost-effective, easily executed and gives a good impact to your campaigns. Email marketing does not replace your other marketing activities but compliments them extremely well. A well run and good email marketing campaign can grow your customer pool and add to customer’s loyalty.
Good post Jeremy, didn’t find it boring at all. Will have to take a look at the PAR program.
Thank you again!
Thank you Stephen!
What is that email marketing guide you have jeremy? I heard it was really good but i cannot find the link to it
Do you think that all companies should do some sort of mailing and database collecting?
I really think this could be valuable
Ohh yeah defiantly! It is such a great way to keep in touch with your customers.
What do you think about just pushing sales through emails? I really get annoyed by those that just post sales on their company. I like when I can get a little mix of funny and value discounts
Can you share us the link to your case study again? Do you think email only works for people that have products?
I hate it when people say email is dead… really that is all i get my information from and how i buy shit. Companies need to totally re think that as I do not have time to shop in an actual store
Couldn’t agree more!
I saw your post about email deliverability the other day. Do you think that aweber or even the high end services do this well? I eamn I know you have used a lot of different services out there
Great information! And just goes to show that money is in the list and why people are still missing that I will never figure out.
I really like the idea of just teach them and act like they are coming up to your booth to chat. I was taught to act like your really excited to share something new with your best friend.
Thanks so much,
Eric
Thanks for this post Jeremy. An eye-opener for those people who are doubting the real power of email marketing. Very practical list indeed. Thanks for this.
You’re right on target with this post Jeremy! My wife is shopping like crazy straight from her email box. She has a relationship with so many stores and its growing….
Thanks for Great information Jeremy…..I follow your blog…