Depending on the person, amount of email they do on their phone can be an outrages amount id say some people I know do at least 65-70% of their emailing on their phone, especially if it is their own personal email and not their work email.
So this is definitely something my PAR Clients and Â you may want to take into consideration. Perhaps making sure you include a phone number on each of your emails that way they can relate back to the email and simply click on the phone number to make a call. This sort of gives them that quick “call to action” right there on the phone, obviously works well if you have a delivery services ofÂ some sort.
You may even consider making your templates more â€œmobile friendlyâ€ you can do this by making sure yourÂ email looks good even without images by using colors and adjusting the fonts.
For a lot of peopleâ€™s email addresses you have to â€œokâ€ that it is ok for that email to show images. I know from my personal experience I scan through the email first to see if it worth a damn before I even ok it.
Point being it that you need to make sure that your email looks fine without the images, that way when I am doing my quick scan it is still appealing to the eye and I can get this jist of it by looking at bolded text. Â This is one technique that I always use in my blog.