I swear a single day doesn’t pass without certain SEO industry folks bitching and moaning about all things Google, whether it is the not provided keywords, being pandalized or new AdWords changes.

But while some people think that these vocal Google haters must avoid anything Google like the plague, if you really know them, it’s pretty clear that not only is Google entrenched in their work, but a good 80%+ income is directly from Google, the very same company they constantly complain is the evil of all.

While it might not be all from the juicy Google check (but I can assure you, a decent chunk of them are running AdSense unless they have been banned), the rest is from affiliate money from traffic gained from Google via organic or Adwords, or consulting money which is based off of, you guessed it, all that Google knowledge and the ability to deliver Google traffic to said clients.  Because let’s be honest, clients aren’t lining up because they only want to rank on Bing.

Yet these people are among the loudest who get up on their soapbox with an almost comical frequency to complain about what sucks about Google.  And we all know who they are 😉

But think about this:  If they hate Google so much, why don’t they robots.txt out Googlebot and cancel their AdSense accounts?  Or stop buying AdWords and using their Google Analytics account?  Not a single Google basher in the SEO industry has.  So maybe they should.  Or maybe their lives just suck enough that Google bashing is their only pleasure in life left.

But will any of those people in the Google B Club ever stop using Google?  The fact is, Google bitching is like a drug to certain people, and it is an attention getter and they are pretty much all attention whores.  Everyone knows that if something happens related to Google and SEO that those certain people will unleash a twitter rant, or a bitchy blog post about it.

To be fair, some Google changes suck for your average SEO.  Seeing the “not provided” per cent climbing daily hurts webmasters and SEOs, as does the feeling that you at least need to keep your toes wet in the Google+ pool just in case it really does take off and you want to be able to brag about being in it from the start (seriously, some of these same people haven’t stopped bragging about the age of their Twitter account).

And even though they constantly partake in Matt Cutts bashing on Twitter or forums, and usually cc @mattcutts in their rants, they are also the very same people who also try and ensure they get at least one private conversation with him at conferences.  And you can bet if they have a major ranking issue, they will have no qualms with pinging Matt privately about it, all while Google bashing in public.

So next time you see someone bitching and moaning about something Google has done, tell them to just stop using Google and problem solved 🙂 I can pretty much guarantee on a single person will take you up on that solution.


By seobitch

Seobitch is a pen name for a well known female expert in the SEO industry that most of you likely already follow. She has more than a dozen years experience and is a very respected expert in the field. Seobitch can be controversial but writes about issues that most people are afraid to talk about due to their employers, clients or friends. She also loves to tackle industry issues from a different point of view than what you normally see the "complainers" of the industry complaining about. She is also open to suggestions for future topics you would like to see the SEObitch tackle.

6 thoughts on “The Double Standard of the Google B Club”
  1. That’s like saying to someone complaining about the United States that they should just leave the United States. “If you don’t like America, get out.” But that’s not a reasonable option for most people, and just because they don’t want to or can’t, doesn’t disqualify them from having criticisms.

    And Google’s changes don’t just harm SEOs. The online ecosystem, the entire internet, depends upon Google. They harm actual small businesses that employ real people who only know about Google when they are searching for Lady Gaga pictures, and maybe use them for email. Small businesses that followed Google’s so-called guidelines, and then got penalized and crushed for following them when the lumbering giant decided to shift in his sleep.

    Granted, many of the people crying foul deserve what they had coming to them. But just as many didn’t. SEOs are a very small subset of humanity.

  2. Sorry, I couldn’t absorb the entire post due to the sheer contradictive force of this statement that you had to include in an effort to give your post some credibility

    “To be fair, some Google changes suck for your average SEO. Seeing the “not provided” per cent climbing daily hurts webmasters and SEOs”.

    So… folks who’s livelihoods heavily depend on something can’t complain about the things that are wrong with that thing.

  3. It becomes a habit and you start to see the glass half empty. Its how you look at it. Everyone wants to push upwards and want more. That is how humans work, satisfaction is very little.

  4. I think Google is great…and the only real choice for search engine traffic. We get 90% of our search traffic from Google, even though we rank just as well with Yahoo and Bing. I may be an outcast by saying this but Google’s update helped our organic rankings substantially. We moved up in 90% of our keywords and where we were prior to the latest update. We now have first page listings for 9 of our top 10 best keywords.

  5. Google is one of those companies that people love to hate. They really have done the internet marketing world a favor. Think about what internet marketing would be like without the big G. Sure, Bing would probably be huge, but I don’t think they would be what they are without google. Let me explain. All major search engines try and reverse engineer everything Google does. So would any other search engine be what it is without Google?

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