Recently I got a interesting question:

Shoe – How come you see all these affiliate bloggers startup,  deliver awesome content,  then dissapear into the woodwork?  I am talking about sites like Nickycakes,  bluehatseo, seoblackhat, ppc.bz and the like.

That is a really good question.

There are several reasons why people stop.  I would say the average lifespan of an affiliate blog is about 1 year… or 200 posts on average.

When people start an affiliate blog they are super gung ho and want to show the world how smart they are.   And they are unbelievably smart… don’t get me wrong.

But how long can they maintain that sort of value?  Honestly?

Here at ShoeMoney this blog is about me and whatever interests me.  I talk about lots of random crap but occasionally some internet marketing stuff which people find valuable.  Someday maybe I will completely retire and just blog about life and my thoughts on other stuff… and nobody in the internet marketing industry will care.

I will still be here writing my average 1.2 posts a day.  I wrote for a long time when nobody read and when nobody reads again I will still be here.

Back to your question though.

I also believe their is a pyramid in the affiliate blogging space.  Let me try to visualize it:

So my point is that the more savvy the blogger becomes the less people he can actually help by sharing knowledge.

The blogs you see that are successful, make a lot of money, and continue to grow are ones that stay on that basic level that can relate to millions of people.

Sites like John Chow and Pro Blogger are very good at this. I believe its because a lot of their content is from guest others that are on that basic level and can deliver value (in john chows case he is just always on that basic level =P ).

So far this has all been thinking positively though. Sadly a lot of people who start blogs eventually get big enough that they just can’t handle the spotlight. The first time they get haters they crawl into a hole.

Anyway great question and I hope that answers it!

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

29 thoughts on “Why Most Affiliate Bloggers Don’t Last”
  1. I’m one of the people who has started so many websites and closed them within a year or two, since the late 90s, but for the past 5 years I’ve been maintaining the sites I’ve started and it’s paying off. The longer you go, usually the easier, better, more fun and more rewarding it gets.

    P.S. Not sure what’s going with the website but the background is all black (the middle background, the sides are still blue), I had to highlight the text to read it, I’m using Firefox and I just tested it in IE also, same thing.

    1. Agreed,
      If you keep a blog/website running longer you should be happy because you get more recognized and that means that you make more $money$! 😉

      1. True, when I first started I was only in it for the money. But as reality sets in, I realized that I just liked blogging and writing (helpful, well at least I think so.) posts from time to time, and whatever I’m earning from it is just enough to keep my site running.

  2. Totally agree. I think the biggest reason why people fail is because they want the blog to make money and it won’t for a long time. After a while they don’t feel motivated to write because it doesn’t pay and they feel like nobody is really reading their posts.

    Some people get discouraged by others’ success. I used to be one of them. When I was doing something that I couldn’t get to work but I saw others having massive success doing the same thing I would get furious and mad. I guess that’s what you call a hater lol but it’s not that I would hate, I would just get mad at myself and would lose all motivation to continue.

  3. Or some people just cant multi task.
    When i am focusing on something else the last thing i think about is posting on any of my sites.

  4. I just think they don’t have passion for the niche there in. They jumped right in just to make money but because there’s no interest they give up.

    1. No Edgar

      For the four listed.
      The seoblackhat guy is the owner and working on a very large and popular startup which make big news in the media recently, but is behind the scenes.
      The bluehatseo guy is working on a very successful affiliate network he started
      The PPC.Bz is probably working some very profitable ppc campaigns.
      and Nickycakes is chasing thai boys in thailand.

      So they still have the passion for the niche and are in it very much but just dont post on their blogs.

      1. Agreed with Sr. Grey.

        For a lot of the more “advanced” bloggers, it was written for fun. Then, when a business gets more successful, it takes more time — and you have to prioritize.

        A “for-fun” blog is probably what’s gonna be put on hold.

        1. Yes Shock Marketer
          You described it better than me as prioritizing.
          I am just doing the do and working on a few different things so plebbing on my own personal blog is nice.

          If the projects suddenly hit big time and really bank hard i wont even remember where my personal blogs are because i will be maximizing whichever one has the most potential.

      2. Actually NickyCakes.com came back to life a couple months ago. It’s easy to see which ones haven’t posted in a long time though on sites like AffDaily.com…

  5. I had a personal blog with wordpress and then webs.com and I totally lost my gumption after a few months; I got scared of putting too much of myself out there. I still want to blog and eventually create my universe around it but I need to find my niche and commit to it fully. Plus I’m brand new and not sure if the free sites are a good route as opposed to getting my own hosting and site designed. Any suggestions?

  6. Yea I guess you stay basic and have that big audience you can make a lot of money from that type of blogging. Makes sense to me.

    Blogging takes time. Like you said 1.2 posts a day.

    Can you share with us how long it usaually takes to write a post or maybe your style from the beginning like.

    Write down idea
    Make Key Points
    Diahgrams
    Put it all together

    or do you just shoot it out?

  7. The other thing I find with most bloggers is that they plum run out of ideas to write about and that starts the death of any blog. Coming up with an idea to write a new post is hard for some people and it is made even harder if they corner themselves into a niche.

    There is only so many things you can write about on the one subject. The trick is to diversfy and write about different things, you were right on the money when you said “this blog is about me and whatever interests me” that is the perfect way to approach a blog, this gives you things to write about constantly.

    It certainly isn’t easy but at the end of the day, I personally think that the rewards are well and truly worth it.

  8. I think you are very right. I have been reading your blog for a number of months and enjoy the healthy mix of content and appreciate its delivery method. I also like the homepage redesign.

  9. You nailed it Shoe.

    When I started Dukeo over a year ago, I had a couple people in the industry who started following me. After a few months, several of them emailed me to ask why I was mostly sharing very basic stuff and telling me that it sucked because my blog wouldn’t get the attention it deserved.

    They’re probably right, to some extent. The fact is that advanced affiliate marketers are absolutely not my target audience. I might write a post from time to time for people who have advanced understanding of campaign optimization and content monetization, but do I want to write a post for 100 people who might already know more than me, or do I want to help millions getting started?

    I took my decision already…

    PS: It was nice meeting you at ASW even though I had to run to a meeting. Let’s chat more next time.

  10. These days, every affiliate blog has to give away golden nuggets right off the bat to get traction. There’s just so many of them.

    Once a blog is established, it can afford to become more of an industry commentator, reducing the quality of the output in terms of actionable advice.

    I don’t blog because of the money, or even to appear as if I’m helping people. It’s simply an ego thing. I love writing. And every writer loves for his writing to be read.

    I think many bloggers, in addition to not having the time they did when they started, probably aren’t massive fans of writing. When you don’t enjoy the process, it’s hard to commit to it regularly.

  11. Great article. It’s one of those questions I’ve been to ask folk, but never gotten around to it. Certainly useful when striving for longevity!

  12. “So far this has all been thinking positively though. Sadly a lot of people who start blogs eventually get big enough that they just can’t handle the spotlight. The first time they get haters they crawl into a hole.”

    You hit the nail on the head with that one in my case. I was perfectly content blogging away forever on bluehatseo to a few hundred readers. I started feeling the pressure around a few thousand readers, and the fun factor started to slip. It was right around when the blog hit 30k readers that I caved. It was no fun, lots of pressure, and since I only ever blogged about once a month every post had way too much impact. Once the blogging became more about keeping others happy than myself I found it extremely difficult to sit down and write a 10+ page post. And so it died. 🙂

    Kudos to you Jeremy for keeping your blog going! It’s not easy.

  13. I’ve been blogging on roughly the same level since 2006. I’ve changed my domain name several times in the process (which likely hasn’t helped my case).

    Now I’ve finally found my own little groove and I’m settling down into it. No more jumping around!

  14. Very interesting ad short aticle at once.That is blogging with ultimate SWAGG!
    P.S.Jonathan Volk also published a ton of times for somewhat four years straight and he got so much traffic from it but then he left it in the dust for his e-commerce company.I’m not saying what he did was bad,but he should have said bye 🙁

    Thanks For Sharing,
    Bradley Nordstrom

  15. […] Sample Post: Why Most Affiliate Bloggers Don’t Last […]

  16. […] Takes me back to a shoemoney post here about why lots of blogs don’t last. […]

  17. Good post.. thanks for the share, when i came to your website i noticed the front banner of your blog saying about your experience, i was pretty much impressed from your introduction.
    thank you for the share

  18. Nice blogging and you already know that it can take you a long way if you use it right. Affiliates can blog there way to a ton of traffic.

  19. i believe in one principle called “persistence= success”. Always remember a Rome can never be built in a day. so many people fail in their online business, because they don’t want to pass through process, they just want overnight miracle.

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