If you haven’t noticed wikipedia has been running some ads on their site… Now I hear you… Wikipedia promised never to run ads. Right. So technically they are not ads. Instead they are banners pleaing for donations.
I find it pretty interesting.
Ad1 – If everyone reading this donated $5
1421605 impressions / $6954.91 Total brought in
Only 4 days left
1325539 impressions / $6931 Total brought in
Imagine you had a nickel
712626 impressions / $2755.12
Won that bet
685639 impressions / $1643.5 Total brought in
In the end they all are $3.00 to $5.00 CPM.
So what is more annoying. Seeing people beg for money or commercial ads? I am gonna take a shot in the dark and say if they went with commercial ads, considering their traffic and ranking for high dollar terms, they should be able to fetch $10 to $20 CPMS.
Maybe just test Jimbo?
Another thing I found interesting is the average donation amounts.
I see TOTAL JUNK info products sell for $2000+ and things that have had items that completely blown my mind were $97. But the person who priced their stuff at $97 had to sell TWENTY TIMES MORE to make the same amount of money…. thats also 20 times more customer service issues and people to support. But I don’t want to get off on a rant about price points I will cover that some day soon.
Look at the difference between people who gave $15 and those who gave $20. Its over FIFTEEN TIMES as many!
20,762 people decided to give $100. That is $2,076,200.00
158,042 people decided to give $20. That is $3,160,840.00
Maybe next year just offer a $20 and $100 option? Thats what I would do if I had this data. You?