If you haven’t noticed wikipedia has been running some ads on their site… Now I hear you… Wikipedia promised never to run ads. Right. So technically they are not ads. Instead they are banners pleaing for donations.
They posted their 2010 stats and what they learned from them.
I find it pretty interesting.
Ad1 – If everyone reading this donated $5
1421605 impressions / $6954.91 Total brought in
Only 4 days left
1325539 impressions / $6931 Total brought in
Imagine you had a nickel
712626 impressions / $2755.12
Won that bet
685639 impressions / $1643.5 Total brought in
In the end they all are $3.00 to $5.00 CPM.
So what is more annoying. Seeing people beg for money or commercial ads? I am gonna take a shot in the dark and say if they went with commercial ads, considering their traffic and ranking for high dollar terms, they should be able to fetch $10 to $20 CPMS.
Maybe just test Jimbo?
Another thing I found interesting is the average donation amounts.
I see TOTAL JUNK info products sell for $2000+ and things that have had items that completely blown my mind were $97. But the person who priced their stuff at $97 had to sell TWENTY TIMES MORE to make the same amount of money…. thats also 20 times more customer service issues and people to support. But I don’t want to get off on a rant about price points I will cover that some day soon.
Look at the difference between people who gave $15 and those who gave $20. Its over FIFTEEN TIMES as many!
20,762 people decided to give $100. That is $2,076,200.00
158,042 people decided to give $20. That is $3,160,840.00
Maybe next year just offer a $20 and $100 option? Thats what I would do if I had this data. You?
