Its really cool in this industry to have 3 key events for internet marketers that I never miss and feel they give a enourmous amount of value. Affiliate Summit, AdTech, and LeadsCon.
All of which attract a really different audience. Affiliate Summit I have dubbed as the people’s conference. Its a great place to network with other affiliates and affiliate networks. AdTech is more corporate, lots of times companies have penis contests to see who can have the craziest booth. Tattoo Media usually wins.
LeadsCon is …. more lead generation focused. Education, Payday loans, Credit Card stuff… you name it. But my favorite thing about leadsCon is they bring really unique advertising networks. Lots of networks that I never even heard of. We have found some great traffic sources from LeadsCon. This years event is at the Mirage Casino March 1-2nd.
This morning I got a email from Jay, the founder of the event saying he was willing to give away a $300 discount to 10 ShoeMoney readers. Being the regular price is already a pretty low $999 that brings down the cost significantly.
This is a really great value because unlike other conferences in order to get in at all you have to have a pass. No freebie expo hall or mingle passes!
Go here if you want to take advantage of this discount.
See you in Vegas!
Not yet able to attend these events due to a lot of factors…Hope you guys have fun.
Great! Will go check out the site now. Thanks for the heads-up!
Awesome! I can add the money I save from the ticket to my travel budget. I’m definitely in!
They’ve got some really interesting topics lined up this year. I’ll have to ask my business partner first which one of us should go. But one thing’s for sure, one of us is definitely a go! Wouldn’t want to pass up on that best value pass.
If you’re an advertiser seeking lead generation buyer and seller contacts especially in lending, education, and insurance verticals then you can’t miss the event. The presentations alone make attending well worth it.
I heard from a friend that LeadsCon does not disappoint. Well, at least for the past two conferences he’s attended. I’m thinking of going myself so this might be the perfect time seeing that ticket’s a lot cheaper thanks to this promo.
I’ve only been to an industry event once, at the Affiliate Summit two years back. It’d be great to attend again. Starting with this one.
Lead generation is very lucrative industry more so if you can truly generate quality leads.
The competition is probably managing their lead generation at the same level, or better, than you do. Putting more effort in it can help you develop a competitive advantage and win market share from competitors.
I couldn’t agree more. You need every advantage you can get to improve your lead generation strategies. The potential ROI is going to be worth all the efforts you’ll devote to it.
Is this something you’d recommend to those who are just starting out in the industry, Jeremy? I’m thinking of going but I don’t have any idea if attending the conference would help me grow my online business.
I attended LeadsCon for the first time last year. I think it provides value by bringing quality companies to booths who are after getting some real business done, not just selling or promoting offers.
Although leads can be generated for just about anything, was there any industry in particular that seemed to shine brighter than the rest in last year’s conference?
Today it is already too commonplace in the media, but not cease to be a very important conference.
Sounds like the perfect venue to explore ways to help me monetize leads and get the most out of data. Should be worth the trip.
I wish they’re having it here in NY though, so I wouldn’t have to spend more on travel expenses.
I would really love to go but I’ll be away on business at that time. Maybe next year.
Lead generation is growing and will continue to grow as more people get involved in internet marketing. It would be great to learn how to best leverage on it from events like this one.
Generating useful contacts, building a network, and seeing some of these turn into genuine prospects are important in any business. Attending this event seems like a good investment though I wish I don’t have to travel far for it. I really hope I could go.
Less than two weeks to go! I have to fix my calendar for this. Looking forward to seeing other ShoeMoney readers in LV soon!
The discount’s valid until the 25th only so you better sign up now.
Saw some sessions that I really wouldn’t want to miss. Seems like I have to make some changes in my schedule to go to this event. Looking forward to a great conference!
I haven’t been to any LeadsCon event before though I heard a lot about it from some friends who attended the previous runs. They’re saying that it has grown considerably over the years. I’d like to see it for myself.
Finding high-quality prequalified leads is a great method to advertise products. Buyers get to learn more about offerings that could be useful to them while sellers get to make a pitch about their products and/or services. A win-win approach in my book.
Will you be one of the speakers in the conference, Shoe?
Shoe spoke at last year’s event and killed it. We can’t wait for the right platform to have him back on the stage.
Sounds interesting. Lead generation is very low cost. When done correctly, you can increase your revenues and enjoy easy advertising methods.
It looks like its worth the time and investment. Will see if I can attend this.
It really is the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry. Thanks for the update, Jeremy. See you there!
This one will definitely serve as an intellectual and physical gathering point for those with an interest in not just the tactics of online customer acquisition but gaining a better grasp of performance-based marketing all over again. Superb post. Best wishes from Tulsa.
Bridging the gap between those currently operating in the space and those who want to incorporate aspects of accountable advertising into their marketing plans but either haven’t known where to turn or historically approached the performance-marketing space with some not unfounded trepidation has never been this exciting. Your thoughts on this, buddy?
Still too costly for me. Got any offer that comes close to a $450 price tag?
A must for advertisers but how about affiliates? Would you recommend this to them as well seeing that there probably won’t be many networks attending?
The event truly is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. I’d jump on the bandwagon if I were you. Web marketing greatness, here I come! 😛
I wonder if they also provide different passes like those offered in ASW. Can you only join for a day, Jeremy? I have like 200 bucks to spare. Hoping for your quick response.
I probably would have to teleport myself to the venue since I can only shell out enough for the ticket. The travel arrangement’s another matter.
Sorry, but we don’t have one day passes or or tiered passes. It’s something that we debate internally constantly.
A bit too pricey for a newbie like me.Hopefully next year I’ll be able to go.
Shoe, thanks for the update. I just got signed up along with a couple of lead clients and many others would have loved to come along.
Remember when there was a presentation about golf and remote controlled vehicles during one of the previous LeadsCon?
I think this is the headline for it: “Golf is the greatest sport in the world, and remote controlled vehicles are one of the most fun hobbies of all time,†said Jeremy Coon, LinkTrust director of sales. “Merging the two might literally cause the LinkTrust booth to explode! We’re looking forward to out-putting and out-driving anyone who stops by the booth.â€
I believe that lead generation is still growing and a bit relatively new in these ever changing times, and will continue to progress as more people get involved in Internet marketing.
Where is the LIKE button when you need one?
It was quite a squeeze in the ballroom where the presentations were held the first time I attended it. My business partner was the one who encouraged me to attend and I’d say it was worth the money spent for the entire trip.
You’ve got the LeadsCon down. Now how about an update for this year’s Humongo Nation tour? I’d really love to be on their 2011 itinerary.
LeadsCon isadvancing online customer acquisition and improving the accountability, success, and adoption of internet advertising! Yipee!
As in any industry, you have some bad guys who use this tool the wrong way but for the most part I believe you will find good honest people getting involved in lead generation in the future and it will be a big business to benefit the whole thing.
I attended my first ever LeadsCon way back in 2008. Hope I could join the fun this year, too. Thanks very much for the update. 😀
It’s the nurturing part that I find more challenging. I hope I could learn a few useful tips on how to optimize existing leads.
Got anything more affordable for us tenderfoots? $645 is just too exorbitant for us small players. Anybody else here agree with me?
We should look at creating a solid and collaborative community resource center around lead generation and affiliate marketing. Onward to the continued progress of e-commerce!
How is LeadsCon similar to ASW? And how are they different, too?
I am so sad that I won’t be able to attend this event. It sounds like it will go off well! I should definitely go next year.
I am unsure what to expect but I had heard good things in advance. Thanks for the heads up, Shoe.
I heard from the Network Scene that LeadsCon was set up much like Affiliate Summit and Ad Tech in terms of booths and presentations but at this point in my business’s growth, it provided more value than I’ve gotten from a show in a while.
Just reminiscing, Jeremy. I remember that the overall emphasis of LeadsCon 2008 was that the landscape is changing – venture capital is interested in the space; lead buyers are more tuned into the quality of leads than they used to be; companies have been fined by the FTC for noncompliance; important privacy issues have not been resolved; the future of lead exchanges is unclear.
There was a general consensus that the future looks bright for everyone involved, despite the fact that there is no obvious category to replace mortgage.
The best insight I got from the event? Affiliate marketing does have negative associations – sometimes rightly so sometimes wrongly so. Affiliates have always made an easy scapegoat for companies that caught caught doing things they shouldn’t have been doing.
Right on! I knew I wasn’t alone on this perspective. 😛
LeadsCon 2011 brings together the premier companies in the online customer acquisition space and will also serve as a gathering point for those interested in gaining a better grasp of performance based marketing. I’ve just finished signing up!
Aren’t conferences like these too mainstream these days? Commercialism at its best, too.
I don’t think so. This event is a must attend conference for those in online lead generation.
I seem to miss posts about huge burgers and hand spun strawberry shakes. More food posts, Rebecca!
Superb job on making my mouth water like crazy. (Where’s Justin Goff’s follow-up post, by the way?)
The sessions at all the LC shows are usually simple. I suspect many companies send their new guys to shows just to learn stuff. Veterans likely have a packed schedule of meetings instead of learning what a hot transfer is.
IMHO, the sessions at all the LC meets are usually simple. I suspect many companies send their new guys to shows just to learn stuff. Veterans likely have a packed schedule of meetings instead of learning what a hot transfer is.
Why are these conferences getting more and more expensive every year? 🙁 I hope they could at least offer a very affordable sign up tag.
I guess I’m wondering the same thought, too…
The only conferences I’ve attended for the last 2 years were Affiliate Summit and Ad Tech. I’ve been to one Pubcon which was horrible, and one Affiliate Convention which was too small to be of any value as it was only their second show ever. I will check this one out for good measure.
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Sounds like a great conference. What business doesn’t need leads? Sign me up!
Great stuff from you, man. Ive read your stuff before and youre just too fantastic. I love what youve got here, love what youre saying and the way you say it. You make it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really a great website.