A couple months ago I was in a Denver airport with my family waiting for our connection home when a guy came up to me and asked if I was ShoeMoney.  We talked for a bit and he explained he was going to my neck of the woods to do some SEO training for a local Lincoln printing company.

I came to find out he is a staff writer for Entrepreneur magazine.  His name is Jon Rognerud and he asked if he could spend the day at my offices and write about the experience for the magazine.  I said sure 😉

The writeup has just been published to their online site here.

It’s one of the better write ups I have seen on our company and business philosophy, so if you want a behind the scenes look check it out 😉

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

85 thoughts on “Spending the Day at ShoeMoney”
    1. If I have on a ShoeMoney shirt then usually 1-2 times per trip. Most of the time in airports.

      When I make the local Lincoln TV news then I get it a lot in grocery stores and stuff.

      If I don’t have on my shirt then hardly ever.

        1. How do you define self confidence? Dictionary.com says “realistic confidence in one’s own judgment, ability, power, etc … belief in oneself and one’s powers or abilities,” thus if you think you’re confident enough but you don’t believe in yourself…catch my drift here?

          1. If you ask others what cofidence is, that automatically tells me that you lack it. You know when you get to those moments when you go silent for a second or two… then that internal voice: “Naaah won’t work” pops up and you proceede with your day?

            Well not letting that little voice dictate how you live your life is confidence.. you see it in all fields in life, from soldiers (where it’s called bravery) to athletes (where it’s called dicipline/singlemindedness)… but it all boils down to the same principal thing.. in times that potentially can turn out to be your biggest success it’s a question of whether you’ll be willing to take that step out into the unknown or if you will the easy way out with that “Naaah” voice.

            Athletes hear it all that time telling them to stop, take a break.. just a second you can continue your training/running whatever after a quick stop… but they push through it training/running even harder.. potentially getting them onto 1st place in the olympics.

            You got to be the same way.. however not all are ready or confortable walking unknown paths, everyone got the potential but some walk the same fimiliar paths their whole lives… some choose to make their own new panths and succeed.

            In the end it all depends on you and what you LET yourself do and don’t do.

  1. It’s an objective write-up. It was nice reading about your back-blog life (even if that was a really summarized version).

    1. Interesting article. It seems that there’s more to the story though. Looking forward to hearing more of it sometime soon.

    2. I have read some articles from Entrepreneur.com and — obviously — it was full of useful tips and brilliant ideas about entrepreneurship. They have articles about everything and anything about business from business ideas to money matters, sales, marketing, advertising, franchises, home-based business, human resources and more. The list could go on and on. It’s definitely a good online resource for aspiring and budding entrepreneurs like me. What’s even more amazing is that you can read all the information you want for free.

  2. Interesting write up Shoemoney. I especially loved the advice you gave, which was to make money online it takes “CONFIDENCE”.

    When I first began online I too lacked confidence and was in a sort of opportunity seeker mentality looking for the magic bullet because I didn’t feel I had the skills and value to provide to make money online. I was working from a scarcity mentality rather than an abundance mentality.

    So now I have become a strategic entrepreneur and believe that getting a small piece of a big pie will make me a ton of money, because there’s so much to go around for everyone.

    Thanks for the advice man.

    1. There has to be an unwavering belief that you can accomplish your goals otherwise you’d be easily defeated by setbacks that are sure to happen along the way. Like what’s always been said, the road to success isn’t easy. If you wish to succeed, you’ll have to be prepared to do everything in your power to make it happen.

      1. To be more confident then, we have to somehow generate this faith or trust in our abilities. Unfortunately, we are constantly being challenged by new situations full of variables we cannot control. In building confidence, we cannot eliminate this uncertainty. A common approach to build confidence is good strategy! 😉

      2. Well said. Unwavering belief is something that would keep you moving forward during the most challenging times.

    2. Confidence is what’s common to the successful people I’ve met so far. I’ve met quite a few in my travels. People from different industries with one thing in common, the confidence that they’re good at what they do.

      1. Faking it works as well. Along the same lines of smiling to make yourself feel happy, pretending and acting to be confident might actually make you believe it. Pretend you’re a completely confident version of you. go through the motions and see how you feel. Enough said. Time for a beer.

        1. Fake it ’til you make it. Someone told me that before. You’re right. It does work. I can’t count the times I’ve used that strategy when I’m running low on confidence.

    1. Impressive list of success stories. I’m planning to give Facebook advertising a try. Any tips and tricks you can share, Jeremy?

    2. The best advice from Jon I got from Entrepreneur.com? “You should start with something you are passionate about, certainly very interested in, and something that you almost could do with no pay, ’cause you love it so much.” (Ain’t that just the best suggestion you’ll ever hear when you’re just starting your own web business?)

  3. The write up was interesting but I wish he would have told more about his experience at your office. The vast majority of it was about how he was having a man-crush on you before he ever saw you at the airport (which is cute btw). 😉

    1. Their office looks nice from the outside. Haven’t seen any photos of what’s inside though.

  4. Nice read. I agree, confidence is important in making money online and in everything else. You won’t be able to accomplish much if you don’t believe that you can do it.

    1. Focus and determination helps, too. Confidence alone wouldn’t be able to help you achieve your goals.

  5. Confidence. You either have it or you don’t. But the good thing about it is that it can be developed, right?

    1. The word confidence originates from the Latin “confidere”, meaning to trust. Trusting and believing in ourselves, having faith in our ability in whatever situation we need to perform.

  6. It’s when you’re starting out that your confidence would really be tested. I remember when I was setting up my business. Looking back I’d say another thing that any newbie should do is to stay away from people who would fill your mind with doubts. If I listened to half of what some people told me I never would started the business at all.

  7. What you think happens. That writer just proved it again. He was just thinking about how great it would be to meet with you and that’s exactly what happened.

      1. Chocolate cake, chocolate cake, chocolate cake with a side of diamond earrings from Cartier. What? I’m practicing my law of attraction regimen here!

    1. So does this mean I’m finally driving my very own Gallardo when I win their affiliate marketing contest next year?

    2. That’s why there should be no room for negative thoughts in your head if you’re running a business.

  8. It’d be nice if you could give a virtual tour of your office similar to what you’ve done for some companies in the past. I’m curious as to what’s a typical day in the life of successful Internet marketers.

  9. Good advice. Hard work coupled with confidence can indeed go a long way in growing a business.

  10. “Success is 99% failure.” ~ Soichiro Honda

    It’s the 1% that you have to keep working on. With that odds, you’ll have to be confident enough not to give up at the first sign of failure.

    1. Maybe that’s why only a small percentage of people succeed. Only those who are tenacious and determined enough to stick around achieves the results many seek but fail to accomplish.

    2. After all, most people are reluctant to back a project that’s being pitched by someone who was nervous, fumbling and overly apologetic. What do you think?

      1. Avoid self-pity, or the pity and sympathy of others. Never allow others to make you feel inferior–they can only do so if you let them. If you continue to loathe and belittle yourself, others are going to do and believe likewise. Instead, speak positively about yourself, about your future, and about your progress. Do not be afraid to project your strengths and qualities to others. By doing so, you reinforce those ideas in your mind and encourage your growth in a positive direction.

  11. Having a supportive team does help. And it’s mostly the opinion and advice from people in that team that should matter.

    1. I totally agree. I always turn to Entrepreneur.com and Shoe’s blog for the latest updates on the web marketing scene. Became a daily routine really. I just can’t finish my day without my blog fix.

    1. In my very own perspective, it doesn’t just take self-confidence to succeed in a given field. It also needs passion, dedication and a more than average knowledge of the field you’re about to take on. Got any thoughts to add on this, Jeremy?

    2. I definitely agree with this one. Simply put, you have to have the passion to go on before saying you’re ready for a trek of a thousand miles. By the way, extolling your own virtues as often as possible to as many people as possible is also a sign of weakness.

  12. I think one of the best sources of confidence is knowing that you’re good at what you do. The more you enjoy the work involved, the easier it will be for you to stick to it.

    1. I couldn’t agree more. I find work more interesting and less tedious when I’m enjoying what I do.

    2. The difference between a self-confident person and one who’s not? Simple. One does what he or she believes to be right, even if others mock or criticize him or her for it. The other governs his or her behavior based on what other people think. Please feel free to differentiate one from the other.

  13. Entrepreneur.com is one of my favorite websites to visit if I have any business questions. There are so many resources available. I love the fact that they even provide you with easy examples to follow. Great job, Shoe! 😛

    1. If you’re a budding entrepreneur or an experienced, this site is for you. And if you’re really serious about being successful in the business world, check out Entrepreneur.com right now. You sure won’t regret it.

    2. Copy that. Now I’ve got one more blog to check out daily! Best wishes from Portland. All the way from Pittsburg Avenue, buddy!

  14. What’s your take on organic SEO, Jeremy? Between PPC and that, which one would you recommend that affiliates should invest more money on?

    1. For me, PPC is the only option for internet marketer because it’s where you can save your butt and distinguish yourself. SEO is fine, only as a complimentary or if you run your own business perhaps but if you work for others, PPC is a no brainer. The person who continues your SEO work after you’ve busting your ass off might be the one who gets the credit or you might not even be there to reap the rewards when you’re no longer in the mix.

  15. The confidence to take risks is invaluable in any business. If you want your business to grow, you’ll have to be prepared to may strategic decisions that may seem risky for most people.

    1. The good news is that self-confidence really can be learned and built on. And, whether you’re working on your own self-confidence or building the confidence of people around you, it’s well-worth the effort!

    2. Be willing to take risks and go the extra mile to achieve better things. When you do that as a tenderfoot web marketer, you’re definitely good to go. 😛

      1. Listening to and acting on criticism is an important part of being confident. It is often very hard for us to be objective about ourselves, and other people can give us great insights into our strengths and weaknesses. Of course, we have to be critical about the things that people tell us, not falling into credulity and taking everything they say at face value.

    3. Embrace change. If you don’t, you’ll be blindsided and less likely to take advantage of the opportunity that such change brings.

  16. I’ve only discovered Entrepreneur.com for a few days but I’ve learned valuable and indispensable information when it comes to business already. I now make it a point to visit the site daily. Did you know they have an article written by Gwen Moran entitled “50 Steps to Startup Success?” It’s definitely a winner in my book!

    1. “And, because he’s very popular in the internet marketing and niche business circles, especially around affiliates, he surely would not be easy to locate. These people often like to lay underground. They get hazzled at lot at conferences, it seems.” Way to go, Jeremy. This description rocks!

  17. Starting your own business is risky but the potential rewards are well-worth the time and resources you pour into it. Without confidence, you won’t be taking the risks that could ultimately take your business to the next level.

    1. Some people appear naturally confident but guess what? They’ve learned how to be that way and so can you! Besides business, confidence matters in relationships, work, parenting, life skills, expressing yourself, taking up new challenges, being open to change and of course, self improvement.

  18. My favorite self-confidence advice that never fails to perk me up? Remember that no one is perfect. Even the most confident people have insecurities. At some point in any of our lives, we may feel we lack something. That is reality. Learn that life is full of bumps down the road.

  19. It’s good to see someone with no business relation. Be able to verify the way you are is what we get in your blog.

  20. There’s more to achieving success than confidence and hard work. I bet that what the article covered is just the tip of the iceberg so to speak.

    1. Easy for you to say since you have already tons of cash in the bank. What about for us starting web marketers who are still finding our way? Confidence alone surely won’t cover that.

    2. Point taken but at least the message Shoe is implying is how to get up and strive some more no matter how many times you end up on your butt.

  21. Be thankful for what you have! A lot of the times, at the root of insecurity and lack of confidence is a feeling of not having enough of something, whether it’s emotional validation, good luck, money, etc. By acknowledging and appreciating what you do have, you can combat the feeling of being incomplete and unsatisfied. Finding that inner peace will do wonders for your confidence.

    1. So how do you build this sense of balanced self-confidence, founded on a firm appreciation of reality? The bad news is that there’s no quick fix, or 5-minute solution. The good news is, well, that building self-confidence is readily achievable, just as long as you have the focus and determination to carry things through.

  22. Three years after I set up my business I’d say that challenges are always there but you get used to facing them head on. As long as you have the interest of the business in mind, and of your staff if you have any, you’ll somehow be able to get past through almost anything.

  23. Work on any skills you need to do what you want, you can never be overtrained or over skilled for any challenge in life. (That’s why I don’t believe in being “over qualified” for a job.)

  24. A really good lesson here that isn’t (at first) directly IM related. But it’s 100% confidence-related. How many people would just walk up to a celebrity in a certain field, introduce themselves and ask for a visit/interview? Only the ones who are passionate about their work, that’s who. Lesson to be learned from those who choose to.

    Also, I got a kick out of some of the ‘starting your own business” as being “risky”. Risky in comparison to what?

    Sitting home on unemployment insurance waiting for a “job” to materialize out of thin air? Taking a job on night shift at McDonalds just for the sake of having a job?

    That’s risky, guys … that kind of thinking is what is really “risky”

  25. With the most comprehensive suite of Internet marketing tools around, ShoeMoney Tools is a must-have resource for top companies like Facebook. ShoeMoney Tools is the first service focused entirely on helping you make more cash!

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