Note From ShoeMoney: This is an outstanding series being written by Justin Goff. Make sure you have read part 1 and part 2 of this series.


In the last two posts, I showed you how to create a product, name your product, and position it.

Now I’m gonna talk a little bit more about the logistics.  This is what most people actually want to know about, but in all reality is much less important than the marketing aspects.

1.  How To Package Your Product

My current product is a digital product, which means I don’t send any physical products in the mail.

Our fitness/fat loss product consists of a few PDF’s, digital videos and audio interviews.  And we currently sell that program for $39.95.  This is MUCH easier than the hassle of selling a physical product that you have to ship and worry about returns.

We sell this product through Clickbank.  One of the biggest benefits of Clickbank is you don’t need a merchant account, and they also have a built in base of affiliates.  We profit around $100-$200 a day just from our affiliates who promote us!

If you were to do a physical product, you would need to find a different processor and also setup a merchant account.  1ShoppingCart is a great system for doing physical products if you’re looking to go that route.

The big benefit to selling a physical product is that you can charge a lot more for it.  There’s an increased value in your readers’ eyes when you sell them a 10 DVD set versus selling them a website where they can watch the 10 videos online.

In my industry you can sell digital products for $39 or so, and then physical products for $97+ or more.

Once you have your product ready, it’s time to sell your product.

2. How To Sell Your Product

This is the “key” to the whole thing.  So many people think just because they have a good product, that the product will sell itself.

That’s DEAD wrong.

Even the best products need good sales copy to be sold.  Smart direct response marketers understand this.  It’s the reason guys like me can charge thousands and thousands of dollars to write an 8 page sales letter.

I get people ALL THE TIME who contact me about doing a copywriting job, and they’re baffled when I tell them it will cost them $5,000 for me to write their sales letter. However, someone who has a decent info product business sees the potential right away, and they might pay me $10,000 just to re-edit their current sales letter.  They know they’ll make that back in a month or two and it will be more than worth it.

Most new people really have two options when it comes to selling their product:

  1. Hire me or another good copywriter that will cost you $5,000 or more
  2. Devote yourself to learning how to write copy on your own (usually takes about a year of practice to get good)

Like I said, the marketing and sales copy of the product is everything.  So you either need to find a good copywriter to write for you OR you need to learn how to do it yourself.

You can do the traditional long form sales letter like you’d see in a typical direct mail piece.

Either way you go, the basics of selling are still the same – and in a future post I will cover how to write your first piece of sales copy – but for now here are a few of the best books you need to read on copywriting…

  • The Copywriter’s Handbook by Robert Bly (best book to start with if you know nothing)
  • Tested Advertising Methods by John Caples
  • Kick Ass Copywriting Secrets by John Carlton
  • Advertising Secrets of the Written Word by Joe Sugarman (advanced reading)
  • Breakthrough Advertising by Eugene Schwartz (advanced reading)

In the next post, I’m going to show you how to write your copy and then I will probably end this series with a few posts on how to get traffic.

If you have a question or comments, feel free to leave them below…

– Justin

P.S. – Here are the first 2 articles in this series:

Part 1: How to Create and Position Your Product

Part 2 : How to Name Your Product

By Justin Goff

Justin sells the highest paying fat loss product on Clickbank called the 31 Day Fat Loss Cure. Get more info on being an affiliate here or check out the best damn podcast about the crazy world of Internet Marketing

91 thoughts on “How To Make $100 A Day With An Info Product (Part 3)”
  1. Justin,

    …they’re baffled when I tell them it will cost them $5,000 for me to write their sales letter

    Hit F7 and do a spellcheck! C’mon make a effort, man!

      1. I am sure he’s just jealous how your posts are oh-so delicious, Justin. (Eat your heart out spelling nazi!)

    1. Can’t blame them too much Justin…they can’t know the effort it takes till they actually TRY. And how many folks are willing to do that?

      1. That’s right. For instance, his series of posts make great resources for anyone who’s willing to give selling a product or service a try. But how many are actually going to do that? Once the excitement over the idea is over, few will really buckle down to do the work.

      2. Great observation. Most newbies only think about reaching the big leagues. While only a handful actually follow the trailblazers and take their web marketing initiatives up a notch.

    2. I don’t think you understood what he was saying. He was talking about writing the whole sales letter not editing it.

      1. That’s actually a good deal. I did some research for my employer back when I was interning. 5 grand is the average rate.

        1. We should be having a poll on whether or not adding a “like” button in the comment section. What’s your two cents’ worth on this, Shoe?

      1. What’s all this hubbub over a small typo? What’s important is the message, not the way it was typed. Awkward, ain’t it?

      2. Point to ponder: Have some “ddecency,” okay? How’s that for turning things around? (Now what did I win, Justin?)

    3. Ivan,

      Justin is doing just fine.

      You, on the other hand need to make “an” effort not “a” effort.

  2. The best source I’ve found for info on this is, not surprisingly,

    If you found that Eugene Schwartz ad inspiring, check out the site–they have tons of stuff like it.

  3. You’re absolutely right. Even the best product in the world needs good copy.

    McDonald’s is the number one fast-food chain in the country, but they still run television commercials.

    Nice series, by the way.

  4. Good read. I’ve read your two previous posts too. Copywriting is the lifeblood of making a great sale and anyone who can afford to hire someone to create or edit should not hesitate to do so. As for learning it, that’s what I’ve been doing for over a year now. It’s not as simple as it looks and I’m not confident enough yet with my skills to say that I’ve already learned everything I need to learn.

    1. A good copy is well worth its price. The potential returns will more than make up for the investment.

      1. Copy is a crucial factor when you’re sealing the deal. Botch it up and you’re saying hello to failed negotiations over and over again. Even grammar and sentence construction matter, too!

        1. Simple and direct does it. As long as it appeals to the emotions and minds of the readers then it’s mission accomplished.

    2. I follow John Carlton’s blog. There’s a lot of great stuff there especially if you’re interested in learning how to do copies.

    3. It’s an important business skill to learn regardless if you write your own copies or hire to create it for you.

      1. How do you know if your staff is doing it right if you don’t have the skill to write great copy in the first place? LMAO

  5. Really enjoying the blog posts Justin. Writing good copy is a huge part of a successful campaign. It isn’t rocket science, but it definitely takes practice to become good at it. Looking forward to the next post in the series.

  6. Great post! I’ve picked up a lot of useful information from this and your other two articles already. I can’t wait for the next one!

    1. All three posts are great sources of practical tips. I enjoyed reading them and learned a few tricks already. Two thumbs up!

      1. There’s a ton of useful stuff in here. I can’t thank you enough, Justin. Please do keep up the great job. (cheers)

    2. I hope you can include a few tips on writing an effective sales letter in your next post.

      1. Great suggestion. I hope this will come through in the next few days. Best wishes from Portland.

        1. Now I am slowly understanding why I am faring poorly in the subject of copywriting. Poets can be bad copywriters, too, you know. *wink*

      1. The gist of this post is to empower newbies like us to reach the top. Why not stop moping in the corner and do what Justin says?

  7. Interesting. How long does it usually take between conception and info product roll-out if you’re just starting out?

    1. I guess it depends on how you know your product. Add a bit of luck and determination in the mix and you’re good to go. Isn’t that right, Jeremy?

      1. I think it’s the other way around. You should have determination first before luck. Web marketing is full of strategies and if you’re throwing caution to the wind, then you’re gonna be in trouble.

        1. There are several variables to consider. I wouldn’t bet my money on luck though. I see it as a bonus. If it helps my business, well and good. If it doesn’t, I have to make sure that my business would still stand.

  8. I missed reading part 2 of your entries. Good thing you shared the links here. It’s exactly what I need at this point. Thanks man!

    1. This series is absolutely one of my favorite. Now you know why I am a staunch Shoemoney fan for three straight years. Rock on!

      1. Two years in the running here. Became a fan after I realized I could get the best online business advice free instead of buying the same old stuff from other so-called gurus. Keep up the great work!

  9. Offer/promise a solution, highlight the benefits, and market using great copies. Sounds like a magic formula to me. Time to put these info to good use.

    1. I like the “magic bullet” idea. Use the right action words in your copies and you’ll have readers converted to buyers in no time. The promise of instant solutions is hard to resist.

      1. Alright. Here’s a challenge: how do you make a copy for dried flowers for my online shop? (Just fishing for free stuff. LOL)

        1. I’d probably write something around the amazing/relaxing/rejuvenating etc. effects of potpourri. Then work around why their life would suck if they don’t buy my one-of-a-kind potpourri. 😉

  10. “…make sure you have a product title that resonates with your market.” – from your other post

    Not even the best copy can drive sales if the product is worthless.

    1. How come there are a lot of worthless stuff in the market these days? (And they’re earning millions, mind you.)

      1. I’ve bought a good number of worthless products already. I’m such a sucker for impressive ads.

  11. You’re saying that the ultimate writing job is copyrighting. Takes a year to get good? Wow. If someone practices for a year and gets “good” they can charge $5,000 per page?

    THAT is a moneymaker.

    Maybe I need to refocus here… lol

    1. not per page – but I charge around $5000 for an entire project – I also help with business stuff like upsells, products etc (which most copywriters dont help with)

      Certain copywriters can charge up to $125k + royalties for a complete direct mail page or infomercial script

      1. Nonetheless, it’s still a very lucrative way to make money. Are you considering adding some more personnel on your creative department, Justin? I am certainly your man. 🙂

      2. Lucrative is just an understatement, buddy. Having a writing gig that pays for a brand new Mercury? Count me in.

  12. Telling readers what, when, and how to do things persuasively has always been the hallmark of great copies. Copywriting is definitely one of those easier than done things.

  13. Is it just me or is there anybody else here who’s thinking of a sudden career change after reading this post? Definitely a winner. Thanks!

  14. Eugene Schwartz can make even the most hardened skeptic believe whatever it is he’s trying to sell through his copies.

    1. Kindly provide some samples in the near future, Justin. Having a no-nonsense information source is one factor while having to see it in action is another. Thanks in advance.

  15. I’ve been looking for copywriting courses in our university. No luck so far. Are there online or offline training courses you can recommend?

  16. I came across this tonight, and I’ve been reading all your posts, Parts 1, 2, and 3. They are really informative. I’ve just ventured into the arena of product creation myself, and find your posts very useful. Thank you.

  17. I’ve got an idea for a click bank product that will blow the doors off his. It’s called “30 day fat loss cure” or maybe I should just go for broke with “30 minute fat loss cure”.
    Big Daddy

  18. it is hard to say, but your idea is good. I was do it before and i think is better to do by using copywriter

  19. Which should i buy:

    The Copywriter’s Handbook by Robert Bly
    The Online Copywriter’s Handbook by Robert Bly

    Both same price, but in part 2 you said the first one, not the online one, so just wanted to make sure i get the best one 🙂

    Cheers for the guide.

  20. Justin,

    Late to the party but great post. i will def. be referencing back to this. also great to meet you last week.


  21. Very informative to me! I will try it my self soon.
    I will link to this article on my own page if you dont mind!

    kind regards
    jonathan geld verdienen

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