In my last post, I gave you my rough outline for creating an information product and making $100 a day

Now I’m going to go more in-depth and show you how to create your own info product and how to name your product.  This is such an overlooked aspect, but one of the most important parts…

How To Create Your Info Product

Before you actually create your product, you MUST understand what your market actually wants.

A good shortcut for doing this is to go to Amazon.com and find the books or instructional DVD’s in your niche.  Check out the top 10 books in your niche and then read the reviews of each one.  Pay special attention to the name of the book and also what people liked and didn’t like about the book.

So let’s say, for example, your niche is golf…

If your product is about the mental game in golf or how to be a better putter, I can tell you right now that these are smaller niches within the general golf niche.  Your typical golfer who reads golf magazines and plays 1-2x per week is more like this…

  • male, 40-65 years old
  • usually has some type of injury that is hurting their game (or that they “think” is hurting their game)
  • they’d rather shoot 52 and out-drive their buddies on every hole than shoot 40 and be the short ball hitter
  • a large majority of guys play golf for business reasons, so they actually HAVE TO play
  • their short game (chipping and putting) is terrible, but they don’t have any interest in working on that

So, given this information, coming up with your product should be relatively easy.

We want a product that appeals to their ego.  There’s a reason that the golf club companies charge way more for drivers than they do for putters.  A new driver is $400, while a putter is around $150.  The long drive appeals to the ego…

Hitting a long drive means you’re “the man.”  While logically most guys would be better off working on their short game, the long drive is what sells because it’s what guys really want. It’s the equivalent of two guys arguing about “whose is bigger.”

So let’s say we’re gonna make a product on how to hit long & straight drives.  The best way to do this would be with video (or a combination of video and a printable manual).

If you make these a digital product, you can easily sell them on Clickbank and avoid the hassle of getting a merchant account with something like 1ShoppingCart.

At this point, we have an idea for our product and how we’re gonna package it.  Now we need to come up with a good name for it.

How To Name Your Product

Here’s a few of the good product names that I pulled from golf products on Amazon:

  • Phil Mickelson – Secrets Of The Short Game
  • Finally: The Golf Swing’s Simple Secret
  • Swing Like A Pro
  • How To Break 90 : An Easy Guide For Breaking Golf’s Toughest Scoring Barrier

Most of these names are pretty good, but I think they could all be improved.

One of the biggest problems that people have when naming a book is that they’re boring and they focus too much on features and not enough on the benefits.

For example, which one of these books sound better?

  • How To Hit Long And Straight Drives

or…

  • How To Blast 300 Yard Drives And Leave Your Buddies Speechless

In the second product title, we use the power word “blast” and a major benefit, which is leaving your buddies speechless.  We also change “long drives” to a more specific number that most guys want to reach, which is a “300 yard drive.”

But the important part is we make sure to hit on the “ego appeal” with leaving your buddies speechless, because deep down that’s what guys who play golf actually want.  Nothing makes them happier than blasting a long drive while all their friends watch in awe…

So let’s break this down.  There are 4 keys to a good product title:

  1. Make it sound like a magic bullet (needs to be a cure, simple, easy, etc…)
  2. Use a major benefit in the title
  3. Use power words (words like kill, cure, miracle, blast, and solution are all great examples)
  4. Use words that sound alike or rhyme (Coca Cola, Double Your Dating)

This is such an overlooked aspect of selling a good information product.  You REALLY need to make sure you have a product title that resonates with your market.

If you haven’t read Part 1 of this series, make sure you do that.  I’ll be back next week with a follow up that shows you how to put everything together and start selling your product!

– Justin

By Justin Goff

Justin sells the highest paying fat loss product on Clickbank called the 31 Day Fat Loss Cure. Get more info on being an affiliate here or check out the best damn podcast about the crazy world of Internet Marketing

20 thoughts on “How To Make $100 A Day With An Info Product (Part 2)”
  1. Use the right words can really skyrocket an website in terms of people clicking through to check out the site..you have to have some juice behind your words..

    “TrafficColeman “Signing Off”

  2. Hi Justin,

    What are your thoughts on pricing the book?

    For different reasons, my books over the 19.99 threshold sell better than 9.99s and under.

    But getting above 19.99 can be difficult. Any ideas on how to increase the price?

    Thanks

    Ivan

    1. Add more bonuses to increase the value of your product – and position your product as a high end product.

      Then test higher prices and see how it does.

  3. Good article, I too started my own product, but the money is on building a paid membership website.

  4. thanks for the 2nd installment. it shows how much can be gained when one seeks to understand their target market. It’s also good to split test your product’s title.

  5. I think the biggest issue with info products is to just get started. Don’t worry about making it perfect. Good is better than perfect any day of the week.

  6. Great explanation about how to analyze the target market, I think more time should be spent on researching your niche actually wants.

  7. this is a nice post. i am waiting to see though a seasoned online marketer who has the courage to take someone in one of the third world countries like Kenya and turn him into an online millionaire in 90 days. i would believe that when i see it…

    1. If someone had the motivation and work ethic to succeed, then it wouldnt matter where they’re from.

      And nobody is gonna turn ANYONE into a millionaire in 90 days

  8. Great article! I love the golf analogy! It really helps to get ideas for meta descriptions too! 🙂

  9. Would love to hear how your dproduct is doing? Real figures.
    And Justin, I went all over your blog. Update it man! 🙂

  10. This is a great idea on making your niche like a Pro. Thanks for sharing this great article and I am starting to get my blog running like this way and getting more traffic with search engine. Probably in a couple of months I will be making $100 per day with my blog.

    Cheers,
    Julius

  11. Hi Justin,
    I am new to CB and I wanted to promote your “31 Day Fat Loss Cure” but I am totally confused because of this exit pop up and landing page stuff. I planning to send out bulk email which I have with me, but not sure how!

  12. I was looking for a product to promote on my blog, after reading this, I think Amazon will give me something to work on,

    Thank

  13. Good examples and great article in part 1 and part 2. Will do some brainstorming myself now.

  14. I appreciate the example of the difference between the titles and which appeals more. One thing about titles…if you are creating a web site with the title of your book as the title of the site, it might be tough to get a combination of seo, title “appeal”, and search numbers all to agree. Or, can you dispense with one of the three and if so, which?

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