When I first started selling my fitness product, my initial goal was to make $100 a day in profit.
And guess what? Once I did it, I realized the first $100 a day is actually the hardest part! Once I got to $100 a day, it wasn’t long before I was doing $300 a day in profit – and then within a few weeks I even had my first $2,000 day.
In this post, I’m going to show you the steps you can take to make $100 a day with your own product.
Step #1 – Create a product that solves a BIG problem in people’s lives
Now, I’m not talking about coming up with a revolutionary pill that will cure cancer. But thinking along those lines won’t hurt.
The 3 biggest areas where you can solve a pressing issue in someone’s life are:
People will pay a lot of money if you can solve their problem in these areas. Here are a few products that are big sellers on Clickbank:
- The Diet Solution (nutrition program for losing fat)
- The Lotto Black Book (how to win the lottery)
- The Magic Of Making Up (how to get your ex back)
Each one of these products solves a pressing need in someone’s life. These are the types of problems that people sit up all night and think about for hours. If you can solve their problem and push their emotional hot buttons in your sales pitch, there’s no end to the amount of products you can sell.
This is such a simple and crucial part of selling an info product, but most people ignore it. If there’s something that people are looking for or something they desperately need, there’s an opportunity for you to make a product.
Step #2 – Position your product as the “magic bullet” that will solve their needs…
Most of my copywriting clients hate when I tell them this. And I actually don’t really like selling this way. But the truth is… it flat-out works.
People want a MAGIC BULLET for their problems.
We live in a society where we want an instant cure for everything. No one wants to work for anything.
If you have a cold, you take a pill. If you want to lose weight, you take a pill. That’s the way people think…
I remember reading an old Dan Kennedy newsletter where he did a direct mail piece for 2 separate fat loss products. One involved moderate exercise and eating properly, while the other was some type of “ab belt” you strapped on, and as you laid on the couch it gave you a flat stomach. The ad copy was pretty much similar for both, and the only major difference was the offer…
Guess what the results were? The ab belt outsold the “logical” weight loss product by 4x!
In your sales copy you need to make sure you hit on the most important things:
- A good headline
- Empathizing with your reader’s situation
- Your story
- Proof that your product works (testimonials and customer stories)
- Overcome their objections (price, worried about getting scammed, worried it won’t work)
- A deadline for ordering
- Give them a guarantee that takes away all the risk (60 day, 100% money back guarantee)
Once you have the first 2 steps down, then it’s time to get to business with testing your landing page and different sources of traffic.
Step #3 – Start testing small amounts of traffic (and split-testing your sales page)
This step will determine your success or failure.
I see so many people who have a site going and they spend money on traffic, yet if it doesn’t make them money right away, they scrap it and say it doesn’t work.
This is a BIG mistake.
I can tell you from my own personal experience that just from split testing our landing page, I’ve been able to increase conversions by almost 300% from the original version I put up. That took my paid traffic from unprofitable to profitable with just a few small tweaks to the landing page.
I actually heard a story recently about a conference Ryan Deiss was having. He got on the topic of split testing and asked everyone in the audience to raise their hand if they split tested. A good amount of people raised their hand. Then he asked how many of those people split tested at least 1 thing EVERY single day…
There were 8 people with their hand up.
He went around the room and asked them about their businesses, and much to the surprise of everyone in the conference, each one of the 8 guys who split tested every single day, each one of them made more than a million dollars per year!
Split testing is not the “sexy” part of the business like driving traffic is. But it’s the major variable that separates the failures from the successful people in the online marketing world.
Here are a few of my favorite sources for testing traffic:
- Plenty Of Fish
- Media buys on niche sites
- Yahoo! Answers
- Blogging/article writing
If you have money to spend, you should start with paid traffic as it will give you the quickest stats for split tests. If not, start with the free sources and make sure you continually split test your main sales pages.
I’ll probably be back next week with a follow up to this article. If you have any questions or comments, leave them for me in the comments below…