Skills to Pay the Bills
Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.
You might want to embed the right video?
Wow, that was fixed quick.
I was really wondering what do you find wrong 🙂
There are more people who do that now â€“ ignore or block invites from just about everyone.
Urgency is one of Shoe’s tenets. No wonder that erring clip was immediately replaced. Thanks, Jeremy. Best wishes from Tulsa.
Right about that, quality goes over quantity, but $5k for a tweet, damn, give me tweets all day plz
I think quantity helps generate traffic initially. It doesn’t guarantee though continued engagement.
I beg to differ. Once you keep your growing fanbase as closely engaged for as long as you can, you won’t be having difficulties in the long run. What’s your two cents’ worth on this, Jeremy?
It takes effort, yes. It’s important to join in conversation and consistently provide relevant or useful information. Otherwise you’ll fail to retain and attract more fans.
Not just effort. Creativity is also important. With so many fan pages vying to get noticed, creative strategies can go a long way in attracting some of those over 500 million Facebook users.
5 grand for a single tweet? I wish I’m you, Jeremy! 🙂
Get in line. 😉
Nice video and you do make a pretty good point and that is something I have always wondered as well. Because I see people going ahead and adding people like crazy on Facebook and Twitter and then go ahead and add the friends of those they have recently added, in an attempt to boost their friend list and then they go out and think they can market to these people and they will respond?
I don’t know why people think spamming in social media is any different from spamming in general, but I hate to see such marketers and they get a block, sooner, rather than later!
I have to agree with you here. I’ve personally done this (block on social media) and what some companies may call “outreach”, I too call SPAM.
The higher the figures, the higher the expectations. Should there be a Facebook fan limit just to make things less complicated?
There are more people who do that now – ignore or block invites from just about everyone.
It’s actually hard to manage conversations with a huge fan page. If the numbers are just for show, well, maybe that’s okay.
No matter how large your so-called fan base is, it all boils down to how they will be transformed into potential loyal customers. Isn’t that the whole concept of web marketing all about?
It’s because of those who abuse facebook groups or fan pages that make more users wary of accepting invites. It’s a shame because organizations or businesses can leverage those two to promote brand awareness.
That is so true. But I’m not giving up on liking fan pages especially if I believe in the brand or advocacy of the business/non-profit org. I’d like to follow.
There’s a lot of useful information I get from the pages I follow. As for sales pitches, I just ignore those.
Fan pages have their uses, for both the company and the fan. Bottom line, it’s up to the facebook user to like or unlike a page.
Good thing there’s a block feature otherwise I would have long deleted my FB account. Clearly, a lot of people are not very concerned with privacy. Adding a bunch of total strangers on my friend list is not something I’d be interested with.
One thing I’m wondering about though is why are companies “selling” Facebook fans a dime a dozen these days. Come to think of it, having more people on your bandwagon does present a stronger brand…
It does. The more number you have, the greater the chances that others will jump in. Quantity lends a certain measure of legitimacy too. And that is important especially if brand recall is not yet established.
Look ShoeMoney, I’m not even an big name online yet and people are already throwing shots at me…but I do see the bigger you get..the bigger the hater audiences gets.
“TrafficColeman “Signing Off”
True. Like they say, it’s easier to hit a big target than a small one.
Think of it as training then for when you become big and have more haters saying all kinds of crap about you.
Get in line.
The same thing happened to me when I was starting out with my online business. I figured the best way to move forward is to ignore the haters. If I listed to half of what they say I wouldn’t have accomplished anything.
Gotta love the shoemoney videos – great info here! Cool special effects!
Nice vid! I like the “super persuasive sales technique” warning. Hilarious!
thought that was funny too 😀
I’m going to email my question now. Hope whoever is choosing the question would pick mine next week.
What’s up with the winks every few seconds?
Tell me when you do master mind trickery techniques and I’ll be the first to sign up for some lessons. Seriously, dude, whoever says that about you is like insulting us who follow your blog. Not once did I feel like someone’s playing Jedi tricks on me.
I hear you. Well, I guess some people just thrive on malice.
Wow, that skill could come handy. I’d like to be one of your “Jedi apprentice”, Jeremy. LOL
Love the shirt! What does 1337 stand for?
Is that last year’s ER shirt? Very nice!
Are you giving away free ER shirts or are they strictly for attendees only?
Some people put more value to quantity though. They even pay for services that would get them more fans for their Facebook fan page(s).
I did. So far, it was worth the investment.
A Facebook fan page is a great platform or tool to create awareness. I agree that quality is far more important than quantity. But it would even be better if you get both, which is possible if you leave the sales-speak to ads.
“leave the sales-speak to ads.” Good advice. I hate fan pages who are used at every opportunity to sell whatever product or service the business is offering. Subtle doesn’t seem to be part of their vocabulary.
I tell you, most fan pages popping out of nowhere in Facebook are usually black hat in nature. Correct me if I’m wrong but if you’re redirected to a sex shop selling unmentionable adult entertainment stuff when you click a fan page displaying “Save the Whales,” I’d think twice before joining fan pages ever again.
Don’t forget the weight loss bits. Is acai berry the most overused product in the web or what?
Personally, I prefer facebook groups. There’s better connection being part of the “group” compared with being a “fan” of a facebook page.
It depends really on how you use both.
I agree completely. Remember when Yahoo! Groups was still big a decade back? I never saw a more dedicated bunch of people haggling for web exposure when they dominated the scene. I guess Facebook is trying to replicate this, yes?
I believe Google has beaten them to the punch by making as many web-based organizational applications as possible. Try checking out Chrome’s added benefits.
Yes, Chrome’s a great place to start. I hope Bing does a great job of growing their SEO fan base as well so that I can use it as my homepage. The background settings they utilize daily is such a blessing for wallpaper fanatics like myself.
I agree! It’s not about the size. It’s what people do in a Facebook community that matters most. It’s simpler to get the numbers. The real challenge is how to engage and inspire thousands of strangers to become brand ambassadors to their peers.
I’ll “like” more fan pages as long as they don’t keep selling me anything.
I noticed the white board with some writing on it on your background. If I remember correctly, that was also in your first vid. Why that choice of background?
I think keeping the same theme for your videos is a great idea, Jeremy. However, I’d still love it if you updated the background with a vase of flowers and a family picture.
Or how about a bevy of Bunnies instead? Would love to see more pics of them, Shoe. ** Coney Island Shoemoney Blog Fanatics **
I’m currently running a few groups and fan pages on Facebook. So far I see more activity and engagement in my groups than in the fan pages.
Shoe, did you cash in on the Groups explosion and make a Shoemoney group way back when Yahoo and AOL were still Internet titans?
Is this during the time when Friendster was still the hippest social media network? Good times, good times.
The groups are more personal. You’ll have people joining because of shared interests or causes. Fan pages are more of a free-for-all. If you have the time and resources to manage both then I guess you could use both.
There’s a lot of potential there, in terms of PR.
It might help to rethink your strategy and approach. Focus on how to directly engage your fan base to retain current fans and attract more in the long run. A lot of brands are successful in doing that. I think it’s all a matter of continuously improving your fan page to make it more interesting to your target market.
The lack of understanding on how to engage the fan base is a common problem for most fan page owners. Many fan pages are just used to push information and pay no heed to the value of interaction.
You should probably have a separate FB account just for family and close friends.
This is a must for you, Shoe. With your influence and popularity, the number of people who want to forge an alliance with you is growing each and every day. How about inviting to become the first friend, alright?
A journalist friend of mine did that. He said he can’t post anything personal with so many strangers seeing everything he’d put there. So he has this other account name that only his family and (true) friends know (and the name’s legit btw, he uses his middle name that few outside a tight circle knows). He feels more free to share personal stuff on that other account.
I once made a dummy account just for the kicks. Please do search Seymour Butts and you’ll see…
500 million sounds a bit questionable. You can easily make a fake account in a snap.
There are a lot of those. Some of the people I know said they created a 2nd or more accounts for some of the games they’re playing on FB.
I’d probably do the same too if I were in his shoes. I have close to 1K “friends” and around 3/4 of them I don’t really know.
My friend has 2 accounts. I’m beginning to wonder if the over 500 mil Facebook users are unique accounts.
I don’t think so. You can easily create dummy accounts with a fake email address. Unless Facebook utilizes a tool that separates the posers from the real McCoy, 500 million still remains questionable.
Can you hire me as your personal retweeting assistant, Shoe? Don’t worry, I’ll only charge 10% of the 5 grand people are offering you. What do you think, buddy? 🙂
Now, that’s one job I’d love to do as well.
Can I join the fun, too? ROFL.
There are times when I just want to do a Jonh Mayer and quit Twitter plus all the other social media I’m using.
You know, I feel sorry for the guy. He got a lot of bad press for being honest enough to speak his mind. His explanation for quitting Twitter may seem arrogant for some but I totally get his reasons. http://justjared.buzznet.com/2010/10/04/john-mayer-quit-twitter-explanation/#more-584281
Great piece! He makes an excellent point. I almost wish I could quit Twitter and Facebook too. I think what would be realistic for me at this point is to minimize the time I spend updating both.
Or how about doing a Brett Favre and completely returning to the social media scene less than a year after announcing you’re quitting?
Trust me. It’s going to muddle things up in no time.
been there. done that.
This video truly defines the term “NSFW.” In other terms, “Not Safe For Weiners.” LOL
All the Shoemoney Blog needs is a like button and it’s perfect. Shoe, keep the great stuff rolling. Long Island Schoemaker fans unite!
Want a few Star Wars trivia? Here you go:
The Imperial officer’s uniforms were patterned after the uniforms of Nazi officers to add to their “villainous” image.
Harrison Ford wasn’t an original candidate to play Han Solo. He was originally brought in simply to feed lines to the other auditioners. After watching Ford, George Lucas realized he was the perfect Han.
Luke’s line “I can’t see a thing in this helmet” was not scripted. Mark Hamill said this to Harrison Ford when he thought the cameras had stopped rolling. But, the filmmakers decided to leave the line in.
Great stuff, eh?
Shoe, don’t ever think about going to the dark side or else I’ll be your Darth Maul. ROFL. Man, that video was entertaining!
That won’t be a problem, buddy. When he decides he’ll be Chewbacca then it is a problem.
Haven’t you thought about compiling these clips into one collection, Shoe? Would love to see the best bits at the end of the year.
I agree. A compilation like this could be very beneficial to new Shoemoney fans in the next few months. Recap and entertainment guaranteed!
Perhaps a nice introduction jingle could take things to a whole new level, Shoe. Is it alright if I make you one and in turn you will take me to the next Playboy Mansion soiree?
Nice idea. Why not hold another contest, Jeremy?
How about this? Shoe-bee-doo-bee/Shoe-bee-doo-bee/Shoe-bee-doo-bee/Want to take me to the Playboy party?
Shoe, just one quick query: how come I still haven’t received my confirmation for my marketplace listing? Please do verify. Thanks in advance.
Great stuff. It’s a nice addition to your interesting blog.
Each addition to the Shoemoney Blog is definitely epic. Enough said. That’s why I am a loyal fan.
It would have been more epic if you had R2D2 and C3PO action figures on the table while you’re explaining the Jedi part.
Or how about dressing up as Yoda next time? The force be with you!
Trivia time! More than 250 million small action figures were shipped in the eight years after the first film, going to countries across the world. In the first year alone 42m were sold. Kaching!
I think this video sums all the follow-up questions all tenderfoot web marketing aficionados have with regards Facebook ads and their corresponding influence to users and potential customers. Jedi Shoe, keep up the great work!
Shoe, this is perhaps the best video post you’ve ever done. I wonder if you could add some kitschy graphics next time so it be even more entertaining. Got great pointers and I think it will help my online deli get off the ground in the next few days. Keep up the good work.
I think the one about him getting stuck in the ladies’ bathroom is still the best. 🙂
I know exactly what you mean about the facebook friends..I got bout 2k and don’t fill the effects of them at all.
It solely depends on how you utilize their presence. Got a strategy to get things moving forward? Why not try it on your fans now to test the waters?
Nice suggestion. It’s similar to a balancing act, if you ask me. Get a piece of strategy here, add a bit of another here. Voila!
Anything free is a winner in my book.
How come Benito always gets away with these comments?
Awesome! Keep the vids coming!
I missed last week’s episode. Will check that out later.
On Facebook :
– more than 500 million active users
– 50% of our active users log on to Facebook in any given day
– average user has 130 friends
– people spend over 700 billion minutes per month on Facebook
Why do NOT create a Fan Page to publicize your business for Free???
Definitely re-tweeting this post. More power to you, Shoe!
And I still can’t believe they cast someone who looks like a cross between a Neanderthal and a llama as Mark Zunckerberg…
He’s good though. Did justice to the role.
Thanks for sharing the stats. They’re definitely excellent reasons to create and manage a fan page.
Loved the video! A little bit on the arrogant side, but I like it. 😉
He always says what he mean. A lot of people see that as arrogance. I guess in that context it’s not such a bad thing.
The added boost of ego is what makes Shoe’s posts rather fun to watch. Man, I’ve been a loyal fan of his for the past two years and I’m still at it. Keep the good stuff rolling.
omfg ding? Gave me cold sweats… loved your fb soup video btw learned tons.
I started getting a lot more traffic after I created a fan page and a business blog. At the end of the day, we all do what we can to advertise the products or services we offer. It’s up to us to maximize any available tool to help us accomplish that.
I couldn’t agree more. They serve their purpose well and often for free.
Exactly. The concept of establishing a blog or fan page is purely business. Isn’t that right, Shoe?
That’s true. If it’s free anyway better use it and enjoy the results.
I hope you could write a follow-up post on this. It’s an interesting topic.
The Shoemoney Blog is really a dream come true. As a tenderfoot web marketer and Trekkie, I say “Live Long and Prosper!” Best wishes from OK.
How about Twitter? Does it have more value than fan pages? What do you think, Jeremy?
Definitely Twitter. It began a completely new style of blogging while Facebook only borrowed a similar setup from Friendster (God bless its soul).
Even MySpace deserves a eulogy and prayer, too. LMAO
I’m using Twitter more than Facebook. I was planning to put up a fan page soon but I may have to review my plans on. I’m getting a lot of ideas not just from the video but from the comments as well.
Both Facebook and Twitter have extensive reach. I believe it’s best to use both.
Coll stuff! I didn’t understand though what the 2nd “warning” was for.
I read somewhere that the biggest benefit of social networking for U.S. small business is lead generation. That’s according to the Small Business Marketing Forecast 2010 from Ad-ology. I’m willing to bet that it’s also the case in all kinds of businesses that have Facebook presence via their fan pages.
Now let’s see how your detractors will react to this piece of gem. This is pure gold, Shoe. Pure EPIC gold!
If you can’t beat them, join them. It’s that simple.
I never really did understand why Princess Leia had that crazy coif. Must be the fad in Planet X? LOL
Did you know that the first trailer for Star Wars hit cinemas six months before it was to open – with tag lines such as “the story of a boy, a girl and a universe” and “a billion years in the making” – as executives hoped to drum up some interest in a film they had little faith in. Great stuff and this video rocks!
My favorite tidbit about Star Wars? The droids R2-D2 and C-3PO are said to be based on the 1958 Akira Kourosawa film Kakushi toride no san akunin (The Hidden Fortress). Other characters in Star Wars were also drawn from the film including Han Solo and Ben Kenobi.
I’ve read recently that they’re going to rerelease the Star Wars saga in 3D sometime in 2012. The Phantom Menace will be released first though.
Why start with The Phantom Menace? I like the first 3 best.
Shoe, did you ever think that Star Wars is perhaps the best example of successful marketing ever conceptualized? Kudos for the clip, too. 5 stars as usual.
Visibility is the main draw of fan pages. Who wouldn’t want that, right?
Just saw you at the Conquer and Grow conference in Vegas. Sure wish we would have heard more from you instead of those other chicks. Thanks for being there anyway. you’re the man!
Shoe, did you ever think that Star Wars is perhaps the best example of successful marketing ever conceptualized? Kudos for the clip, too. 5 stars as usual. Indian T.v Serials at: http://www.meratvforum.net
I Love The Idea Of Having A >>Warning<>Warning<< Sign Two Thumbs Up!
Sweet Point About Giving People Value on Social Networks.
I agree it’s all about quality and not quantity. Great vid.
Ya, the quality thing is for sure what its about. having a really targeted list helps..and create some good content and it seems to help too
also, have to remember to interact- it takes a far bit of time…roi I think is only right for some biz or at certain levels of growth
Wold love to have this problem! Want to be my friend on Facebook. =)
Very interesting. We have yet to create a Facebook or Twitter page for our business because we are unsure on how to gain followers who will be active on our page.
That is the problem with so many businesses who have Facebook pages. They add all the fans they are allowed, but less than half are involved on the page. However, if a company only has 50 fans and all 50 comment on each post, that is worth more than few comments that the company with 5,000 fans gets. Therefore, like you said, “its not the quantity but the quality.”
Good market insight is needed in social Media Gold rush. Customers still don’t get The Value of Media/online buzz
If you are a blogger, then social media is so important for you to increase your website traffic.
Urgency is one of Shoeâ€™s tenets. No wonder that erring clip was immediately replaced. Thanks, Jeremy. Best wishes from Tulsa.
Interesting article, I hadn’t ever thought of income as an obesity indicator but it is exactly that. I’m currently studying an mba london and have just noticed Fast food is cheaper than a healthy meal here as well. Can’t believe I never noticed this before.
Fantastic article.Much thanks again. Keep writing.
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