I’ll be brief. If you don’t own All Marketers Are Liars by Seth Godin ON AUDIOBOOK then you need to get it right now and listen to it at least once a month.
I recommend getting it from audible.com or amazon.com over iTunes so you don’t have to deal with the iTunes DRM and can copy it to any device you want easily.
The reason you want the audio version is because there is a lot of little ad-lib stuff in there that is not in the book that I really think makes a difference. Plus it’s Seth talking to you.
This book really shines a light not only on marketing but many other things going on in the world.
For instance recently we had the health care debate and politicians told us a bunch of stories on both sides of the political aisle.
Republicans told us stories about how its going to completely screw our country…. How democrats were creating death panels to choose who is going to live and die.
Democrats told us stories about how this was going to actually save the country money… and countless stories about individuals who died because they were not given the right health care.
Which story did you buy into?
Trust me this book will change the way you look at things forever and hopefully make you think about your business and what stories people are telling others about it.
As Seth says in the book, “Marketers didn’t invent story telling, they just perfected it”. I think the same could be said about politicians.