Tatto Media, one of the largest display advertising networks in the world, just put out a very interesting 17 page report which posts responses to survey questions to over 2,500 affiliate marketers.
One thing I found particularly strange is that while over 30% of affiliates surveyed say they promote via search, when asked what conferences they find of value SMX and SES shows got 0% of the vote… not 1 person in 2500? Seems crazy!
Let me be perfectly honest. I have not been to a SES or SMX event for 2+ years so I am not going to say either way. But I would like to hear from you guys. Why do you find so little value in these events?
The report has a bunch of other interesting information about how affiliates gain information about industry information and offers.
2 things surprised me a bit…
1) that blogs dominated how news travels in the affilialte industry and….
2) that ShoeMoney.com was voted the most read affiliate industry blog with almost 45% of respondents reading. I am truly humbled by that! (and also off to raise our ad rates).
One correction to the report…. it says I have been blogging since 1992… ehhh I have been doing business as ShoeMoney since 1992… mostly mowing lawns but I did not start blogging until late 2004
You can read the full report below: