The UnderGround 6 Rocked
shoemoney
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2 min read
Just got back from Yanik Silver's Underground 6 conference. What a really unique experience.
There were not many speakers... maybe a dozen, over the 4 day event, and each speaker got approximately 70 minutes of stage time. It was really like a bunch of keynotes and in my opinion, everyone's speech was keynote quality.
Each attendee was required to sign a NDA so I can't go into detail about what people talked about or all the amazing takeaways I left with, but I can briefly outline what I talked about.
I titled my talk "The Rich Superhero".
I started off talking about how when I was a really young kid there were 2 things that really bugged me. One was all the kids that made fun of me for being fat and the other was money. If I could someday be a rich superhero I could kick all their asses and never have to let money dictate decisions.
Then talked about how I saw various angles... how I grew my companies.... how I leveraged each one into the next and shared some really out of the box marketing techniques that I have used to grow the companies/business/websites without costing me anything.
One of the biggest excuses I hear from people is unless you part of some magic crew that will promote your stuff (John Reese, Frank Kern, Jeff Walker, etc...) then you have not hope to compete. This is bullshit and I really wanted to drive that home.
The last couple minutes of my talk I dedicated what I feel is the biggest opportunity out there today - local lead generation.
I finished early and had a lot of time for q&a. Lots of really awesome questions from folks, then hung out and talked with people for the next 3 hours.
In my 7 years of conference going i have probably been to 50 events world wide. I have never walked away from a conference with a notebook filled with so many "to do" items. The speakers were excellent but the networking was as good as it gets.
I really want to thank Yanik Silver for the opportunity.