I think I am just going to have to accept the fact we are going to be remaking the Facebook Advertiser Guidelines video every week in the ShoeMoney System.
Just got a email from my Facebook rep about a new policy change going in tomorrow on ads:
Our policy team just made a change that I don’t think will affect you at all, but I figured I should give you a heads up anyways.
We’ve received significant negative feedback over the past few weeks about ads promoting free offers which, in reality, are not free to the user. As noted in section 8 of the Facebook Ad Guidelines, “Prices, discounts, and free offers: Ads cannot be deceptive or fraudulent about any offer made. If an ad includes a price, discount or ‘free’ offer the ad must clearly state what action or set of actions is required to qualify for the offer.” In addition, advertising is not permitted on Facebook where the business model or practice is deemed unacceptable. Some business models and practices that may violate this policy include unclear billing or participation practices. For these reasons, ads promoting deceptive free offers run contrary to Facebook’s ad guidelines and overall advertising philosophy and are no longer permitted to be advertised on Facebook.
The policy team is giving advertisers by end of day Thursday (3/11) to delete these ads and is requesting that you do not submit any new ads promoting these types of offers. Ads that remain active will be removed. They have also cautioned that advertisers who continue to create ads that violate any policy or generate strong negative feedback may have their ads disabled or face account penalties up to and including the loss of beta tools and permanent loss of advertising privileges.
As always, let me know if you have any questions about this change.
I have not seen this published “officially” anywhere on their site but thought I would pass a long the heads up.