Earlier this week a new twitter advertising platform launched called ad.ly.
ad.ly has some pretty large celebrities on board… actually some of THE biggest celebs on twitter. But there is still room for the little-middle (70k follower) guys like me. I signed up and instantly was offered a campaign from NBC about one of their upcoming shows and got paid $290 for tweeting it out. There was also a True Blood season finale/behind the scenes tweet that I was to late to sign up to be a part of.
But no matter how small your follower count is it seemed like everyone was offered to participate in this NBC deal. David Dellanave (my partner in ShoeMoney Capital, INC). Has less than 1/10th of the followers I do and still got the invite to get paid to tweet about the NBC program.
In fact everyone I talked to said they were offered the NBC tweet and True Blood tweets.
Ad.ly is not your typical twitter advertising platform. They do multiple tweets and scheduled tweets so the advertiser gets the best possible performance.
Checkout the Video from their Launch. It includes some pretty big celebrity endorsements like Dr Drew, Chamillionaire, Tony Hawk, and many others:
I look for big things from ad.ly. I have written about the reasons other twitter advertising networks “don’t get it” before but ad.ly is open to listening and adapting to what people want and for that I think they will be very successful.
Full Disclosure: I hope to play a bigger role in ad.ly in the future if things work out. I really like their CEO and investors and where they are headed.