So you’re all signed up to Mediatraffic and Trafficvance, right? Well even if you’re only with Mediatraffic for now that will be good enough to get you started.

You should know by now what the basics of PPV are, but you may not know exactly what the user sees.

The most common form of PPV is a 750×550 pop up window. You can also choose to do a pop under, it really depends on the offer, your landing page, and testing to see what works best.

The first step is to choose what product or service you want to promote, the most recommended are simple and short form submits, but I wouldn’t limit yourself to trying anything.

Now that you have chosen an offer it’s time to start researching keywords and most importantly urls.

There are a number of ways to do this, I’m not going to go into details about researching keywords but a great tool is of course the ShoeMoney Tools.

As far as finding urls goes, it’s pretty simple but does require some creativity. What I typically do is a simple search for my offer or things related and copy down the urls that come up, then I take those urls over to and get a ton more related websites using the “Audience Also Likes/Visits” feature on the right hand side.

Once you have your list of keywords/urls it’s time to setup your campaign. It is VERY important that you track everything so you can eliminate what keywords/urls are not working.

For the best tracking platform I recommend using Tracking202 Pro (that link is a 10% discount if you want to sign up) or if you prefer to host your own Prosper202.

In Mediatraffic to track your keywords/urls it is very simple, when your campaign is created simply go into the “Modify” section under Targets and select the “Target Pass-through” option.

For Trafficvance it is slightly different but very easy, simply ad to the end of your tracking link like you would if you were using Google Adwords, except put “%%$KEYWORD%%”, so it would look something like this$KEYWORD%%

The most common question I get is “Should I direct link the offer or use a landing page?” and I always reply with, if you’re not sure why don’t you split test it and find out? Some offers work well direct linking to them, and some do much better with a jump page.

So now that you have your first campaign setup it’s time to get it running. You will notice there are bids for positions, the cool part is the system will show you where you are as you update your bids.

The way the bid positions works is typically 70% of the traffic goes to the person in 1st position, 20% to the 2nd and around 10% to the 3rd and lower positions.

Now that your campaign is live and running it’s time to let the traffic flow and collect data.

In the last part of this series I will talk about split testing your campaign, optimizing it and some great tips you may not have thought about.

Stay tuned!

Note: This is part 2 of a 3 part series

Here are the rest of the parts:

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

50 thoughts on “PPV Advertising 101 – Untap the Potential (Part 2 of 3)”
  1. Hi Bryn!
    Thank you on this opporunity!
    I’ll try to set up campain and let you know about results!

  2. […] PPV Advertising 101 – Untap the Potential (Part 2 of 3) […]

  3. Dude, what the fudge chocolate did you do to your website?

    It looks like shit now.

    Also – what is with the complete sell out stuff you are doing now? Yeah – you have readers but you are starting to force feed. Even the Xtreme course is jam packed with it.

    Slippery slope….

    1. I like to tread on slipper slopes and am always changing and innovating things.

      If you don’t try something unusual then you have to settle for normal =)

      As far as the course I have heard amazing feedback with it and almost 85% of new signups are from referrals.

      This actually has given me inspiration for a new post =P Its to bad every time you comment you use a different anonymous name.

      1. That’s funny, it’s not like you don’t know it is coming from the same person via IP.

  4. A very detailed article on PPV Advertising, nice for people like me who are new …Thanks..Looking forward for your next post…

  5. Byan seems promising to me buddy. Till now i am doing business only with Kontera as far as in content ads are concerned. Both of these networks are looking good to me and i am sure i will make some serious money with them once i start hooking up my websites. At this point i am quite satisfied and happy with the Kontera which gives me like $5k to $8k every month for the inventory which i have built in last few years. Let’s see how this works out. I have also started teaching people how they can make money online using intext networks.

  6. Do you think that pop-up advertising might hurt your traffic for a developing site? I barely have any readers right now I’m afraid of pop ups would just drive them away

    1. Matt : It’s Suggested that you try hooking up any kind of advertisement once traffic starts coming on your blog or website. There is always a possibility of creating negative effect for the first time visitors, If you try pop up kind of advertising for your website or blog.
      Normally i hook up any kind of advertisements once i start getting atleast 1k visitors on daily basis.

    2. I think this is a different kind of pop-up. it seems to work pretty well for CPA offers, so I think just sending traffic to your site would be profitable as well.

  7. If you plan to use PPV traffic to send to CPA offers. 99.9% of offers do not allow it.

    1. Really? I haven’t noticed many CPA offers even mentioning the use of PPV one way or another. In fact some I’ve seen even encourage it.

  8. Good info. It’s actually on my list of things to do to check into PPV today. Looking forward to part 3.

    1. Yes I am also storing these details for future reference. As bit busy in some other stuff and do not want to get motivate towards other issue.

      Would love to complete that one first.

  9. […] PPV Advertising 101 – Untap the Potential (Part 2 of 3) […]

    1. Hey Matt,

      Thanks for including the link to your laser url, I was actually recommended to use that tool a long time ago but when I tried the link was dead, I noticed you fixed it since then. Definitely check out Matt’s tools guys they are very helpful.

      1. I just tried the link and it takes you straight to Matt Harwards page, and the link to download Laser URL is right there and it works. Thumbs up to you for a neat little resource, Matt.

    2. This is a faboulous time saver, LaserURL looks great.
      Many thanks for making this free tools available.

  10. I would never pay for pop under ads, because I see them as annoying and I close them immediately, which is probably what most people do when they see pop-up or pop under ads.

    1. Cool, I love it when someone won’t even try a fairly new way to advertise and make money just because they have preconceived notions about it.

      It’s one less person I have to try and compete with.

      1. Hey,That’s a nice way of approaching it. I guess we all have one person less to compete with.

  11. Jerry not sure what network your running on but i think there might be 2 or 3 offers tops on my network that dont allow ppv traffic.

  12. PPV = CPV = Cookie Stealing. This is the only reason it converts and the only reason it’s not “allowed” anywhere other than Clickbank and other lame networks that could care less about affiliates. Actually most of the networks don’t care that much about individual affiliates to begin with.

  13. Bryn thank you so much for putting informative article .. looking forward for part 3

  14. Ensure that every here gets the most out of their PPV training. These sequential post are great tool to get your trainees started in PPV.

  15. this is a great little series you have going here. I have been very curious about using popunders and such and I see lots of easy email submits in the NEVERBLUE affiliate program. I think I may have to go in there and test a few out.
    Looking forward to #3 coming up

  16. Good info. It’s actually on my list of things to do to check into PPV today.

  17. […] PPV Advertising 101 – Untap the Potential (Part 2 of 3)SHARETHIS.addEntry({ title: “PPV Advertising 101 – Untap the Potential (Part 2 of 3)”, url: “” }); Tweet This Post July 31st, 2009 | Category: E-commerce […]

  18. Hi Buddy

    My account are approved by Mediatraffic and Trafficvance. Now i am in process of hooking up their codes in to my websites. I will share how’s it going 🙂

    1. Hi Rick,

      We tried for trafficvance . but they are asking for an referrer to start an account . can you refer us.and help us in getting an account …..?

  19. well my friend in my point of view is very crazy and waste money on ppv advertising the people just take the advertising time to go to de bathroom or to get some beers no one pay attention to advertising when is ppv time

  20. […] PPV Advertising 101 – Untap the Potential (Part 2 of 3) ( […]

  21. Hi,

    Nice post, hope it will work for my business. But only problem is TrafficVAnce is asking for an reference to open an account…..can any one refer us? if you are an existing trafficvance account holder kindly email us…

  22. The complete article was extremely useful and informative. It is from articles like these that we learn about new ways of monetizing our sites and making money from them. Else we would be stuck up in the normal Adsense and other advertisers who would keep reducing their payments to pennies everytime they see somebody making money out of it.

    1. Yeah, they’re informative but showing pop up is not a good idea I think people will feel getting annyoed by viewing pop up

  23. […] PPV Advertising 101 – Untap the Potential (Part 2 of 3) ( […]

  24. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.

  25. You are making a lot of good points in this article but its very hard in my opinion to focus on your content because of the broken page design!

  26. Good info,Thanks for all your help and wishing you all the success in your business

  27. My family every time say that I am killing my time
    here at net, except I know I am getting knowledge
    everyday by reading thes pleasant posts.

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