Remember the old saying “sell benefits, not features” ?
Basically when you write sales copy for landing pages you will notice a drastic increase in conversions if you state the benefits and not the features.
For instance with the weight loss niche:
* You will lose weight.
* You wont be fat anymore.
* People wont call you fatass!
* Look Better!
* Get More Confidence!
* Live a longer, happier life!
I have never seen where this method has not worked for landing page conversions and the only time it hasnt is when the person did not understand the concept.
Benefits and features and be VERY similar and in some verticals almost identical.
So lately I have been saying more Features versus Results.
So if you are trying to implement this stragegy in some of your conversion copy and having trouble then instead replace the word benefits with results.