Okay so Entrecard just made a huge move that is sure to start bringing them a boat load of money. They just launched a self-service ad network for the blogosphere, using their existing base of tens of thousands of blog publishers as participants. I gotta say, it’s pretty bad ass.
Entrecard, for those who don’t know, is a widget network for bloggers. These widgets display 125×125 display ads of other member blogs. Bloggers use Entrecard because it’s one of the best ways for a small to medium size blogger to build their blog. Basically you earn virtual money and then spend it to
- advertise on any blog in the network,
- buy blogging related products and services in the Entrecard Market ,
- hold contests and giveaways, etc.
In addition, just by being a member, you get traffic from their highly trafficked blog directory and thousands of members using their firefox toolbar ( kind of like the stumble toolbar, but only for blogs, and it lets you advertise on any blog with just a click). It’s basically everything you need to grow a blog from the ground up and its completely free. That’s why their growth over the last year is so huge.
Entrecard Ad Network open for business
So I just got pinged by Graham Langdon, the CEO of Entrecard, about their latest move. They have taken 50% of their 125×125 ad inventory inventory across the network, ( that’s a lot of impressions), and opened up a self service ad network.
Just to give you an idea of the inventory we’re talking here, here is the Entrecard blog network, measured against a monster blog like TechCrunch:
Traditionally, the Entrecard network has only been open to bloggers, but now with their ad network, they’re opening it up to third parties who adhere to these terms. This is good news to everyone who just wants to blast an ad across all of their tens of thousands of blogs. The rates are pretty good too: 60 cents CPM across the whole network or target a specific category for $1.20 CPM. That’s a pretty sweet deal, and any blogging related product/tools/services are sure to do really well because its such a highly targeted niche.
A new way for bloggers to make easy money
The coolest thing about their new ad network is what they’re doing with the money. They’re passing 75% (yes, thats seventy five percent) of the revenue from their ad network back to the members by cashing out their credits so Entrecard members can make some serious money. Right now, they’re cashing out credits for $1.00 per thousand, but Graham says that within a few weeks they’re going to move it up into the $3 range.
The cool thing about this is that there are so many ways to earn credits. You can earn credits by
- “dropping” on other blogs (basically visiting them and tagging their widget)
- publishing on your blog
- having other members “drop” on you (visit your blog and tagging your widget)
- selling products and services in their market (people sell web hosting, graphic design, wordpress plugins and all sorts of things)
- selling advertising on your blog
- winning contests / giveaway
So aside from launching a kick-ass self service ad network for the blogosphere, they’ve also launched a new and unique way for bloggers to make money -participating in a real virtual economy. Rock and roll.
If you’re a blogger and you haven’t tried Entrecard yet, you gotta check it out.