How Contextual Advertising Really Works - Jensense Pro
shoemoney
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3 min read
One of the most frustrating things about being a contextual publisher is that you can never get a straight answer from the companies. No matter if its Google AdSense, Yahoo Publisher Network or Microsoft pubCenter, they all give canned responses to just about everything.
My friend Jennifer Slegg has been a consultant to Google, Yahoo, and Microsoft for years and played a vital role in these companies launching their contextual products. Jennifer also consults with both small business and a number of fortune 500 companies on implementing or improving their current contextual ad placement. If your business was to go to any major search engine and ask for a recommendation for your contextual revenue you would be given Jenn's name.
I have done site clinics about half a dozen timea with Jenn at some of the biggest search conferences in the world and Its very impressive when people toss out their sites and Jenn has tons of feedback for them with in minutes. Then we later hear back from them about how the 20 second review from Jenn doubled their income... Pretty awesome stuff!
For the last decade Jenn has been a moderator at the 2 biggest webmaster forums in the world seeing over the contextual revenue sections. She helps out as much as possible but obviously this is something that does not scale very well.
SOOOO
A couple days ago Jenn announced she was going to be offering JenSense Pro which is a closed community based around contextual advertising. And its COMPLETELY FREE during beta!
Whats the benefits of having a closed community?
Safety
Members can truthfully ask/answer questions and not worry about their answers being taken out of context. Also flames are non existent. Anyone who has ever asked a question in Googles AdSense group and been treated like a idiot newbie knows what I am talking about.
Scaleability
This is something I can certainly understand. I spend hours a day trying to respond to emails, twitters, forum posts... but even if that was all I did 24 hours a day I still could not keep up with demand. But now with ShoeMoney Tools we have a private forum and when someone posts it sends it right to my phone so I usually answer their questions within seconds.
I think Jenn is REALLY on to something here with a closed community. These private communities are really where its at.
Guess who I ask what to do when my Google Adsense check bounces? Or when I get some cryptic warning message from Google... I ask .. you guessed it - Jenn.
Jennifer also has tons of friends very involved in contextual advertising within the community. I am sure representatives from all major search engines will be in there too eager to helpout with such a high quality group of advertisers.
Go signup now for the beta and tell her ShoeMoney sent you!