I’ve been getting a lot of e-mails lately about blog posts. People keep asking when I publish them in order to get the most exposure. There’s been many studies done on this concept ranging from the best time of day to post to the best day of the week to post – and some of the findings are pretty interesting. I’ve always been of the school of thought that good content will always find a way. By that I mean when I write a post – I publish it. Whether it’s 3 AM on a Saturday night or 9 AM on a Tuesday morning (which is supposed to be the best time). With just a quick look at some of the most popular posts on Shoemoney.com, I have found that most of them were posted in the worst possible times with lots of grammatical errors.
I have seen many people try to coordinate a blog post with embargoes so nobody can talk about it until X time. They try to publish the post at the perfect time a day to make sure that they get the top seeders on Digg and Sphinn and Reddit. Sure, the article is posted at the most optimal time and yet the post goes no where. Why? Because the content sucked from the start.
So write good content and it will find its way.