IABC Chairwoman Barbara Gibson Goes For 5 Mins Of Online Fame

IABC Chairwoman Barbara Gibson Goes For 5 Mins Of Online Fame

shoemoney · · 2 min read
What comes off as jealous and scorn that she was forgotten about by Kmart, International Association of Business Communicators Chairwoman, Barbara Gibson wrote a little rant about all of us bloggers who participated in the Kmart Campaign. She does not attack me so much as she goes after Social Media guru Chris Brogan:
Then today I read a tweet by Forrester analyst Jeremiah Owyang about a campaign where Kmart paid bloggers to write posts about shopping in their stores. He pointed out that such tactics were cost-effective, and would lead to more of the same, and he questioned whether it would hurt blogger credibility.
Specifically about me she says:
I followed the first link he provided and read the blog post, by Jeremy Schoemaker, someone I’d never heard of. Fair enough, I thought.
So why even mention me? Maybe if you spent 10 mins on my site you would see that I don't blog for a living. I was paid $500 plus I received a $500 gift card to shop at Kmart. My "paid post" price is $6500 and even at that price we are very selective and do MAYBE 3-4 a year. I will answer her question though about integrity. Since writing that post I picked up about 2500 RSS readers and 1500 twitter followers. Hang in there Barbara- Maybe you will be asked next time. NOT