All Marketers Are Liars
shoemoney
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1 min read
The Book All Marketers Are Liars is my second most favorite marketing book behind The Dip. This book is amazing and taught me how important having a great story is. Having a good product is no longer enough. You also have to be able to tell the story of your product and gain trust of your customers in a world where nobody trusts anything.
From the book:
We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.Again I HIGHLY recommend this. Its one of the many books I put on the Elite Retreat ipod Touches.