Post Dip Strategys

In the book The Dip Seth talks about how superstars lean into the dip. They almost use the dip as an advantage. Also when superstars come out of the dip and master their craft they create a giant barrier for any competitors. So what are some real world examples of this? Well look at eBay! How hard is it to overtake eBay in the online auction space? What about Google? Not only does Google have the best search engine but they also pay over 1 billion dollars a year to be the default search engine in Firefox, Safari, AOL, and others. If anyone even thought about competing with Google they need to bring a TON of money to the table. Think Microsoft created much of a dip for competitors with its Office Suite and Operating Systems? Many times reporters have asked me who I think is going to be the next big search engine. I tell them I think it over. Search as we know it is owned by Google and only the government will be able to stop them. The dip to overtake Google is just to much for any company to overcome. If you can overcome the dip your compeditors have put in front of you then you can be #1. But what will your post dip strategy be to remain #1?