InLinks From Text Link Ads - Now Google Compliant?

MediaWhiz today launched Inlinks. Its basically Text-Link-Ads 2.0. On the Advertiser's - sites looking to pickup links to their product can specify keywords and anchor text they are looking for and the Inlinks magic will go through all its publisher base finding matching and give you EDITORIAL CONTROL over which ones you would like to purchase. On the blogger’s side when they get a new advertiser they are alerted and have EDITORIAL CONTROL if they want to place the link or not. So the key here is going to be to not make Google look stupid. If your site is about electronics and your accepting ads for stuff not related to electronics clearly trying to manipulate Google search engine placements then your probably going to get dinged. But if you are only approving relevant websites that add to the user experience as a reference then from what I have seen and heard from Google Engineers you should be OK. I don't care what others are saying about this the bottom line is unless InLinks has some sort of fingerprint its going to be completely impossible for Google to detect. Curious to hear your thoughts on this.