Remember Triggit?  I wrote about it about a year and a half ago.  Back then it was a toolbar that would allow you to embed links to a select group of sources.

Now Trigged has really transformed the platform.  Now it is a in-text advertising platform but unlike Kontera it does not suck.  It uses caching technology so after it scans your page once it keeps a cache of the content and what links it wants to underline.  It also does not do any of the BS double underscore stuff.

I talked to CEO Zach recently at Blogworld about the new platform:

After I got back from Blogworld I thought I would give it a run and started sending traffic to  Its been one of the better PPC investments we have made.  I strongly recommend users and publishers get in on Triggit early.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

115 thoughts on “Triggit – In Text Ads That Don’t Suck”
  1. Thanks Shoe. I knew someone would build something better. Am I the one to post the first comment?

    1. It looks like you are!

      I’ll be checking this out. I hope the links open in a new tab.window..

      1. Same here. Its looking great now! I love the new platform and ideas. I also really like the cache feature. That way the ads don’t slow down the page.

      2. Yeah, Shoe should target links to a new window because I’ve also noticed how all his external links open in the current window. Shoe, use the [target= _blank] to your links on articles referring to another site.

        Cool, 😉

    2. I am with you on that one. I was hoping someone would build something better because I hate Kontera they have to be the worst looking advertisements. I would never put one on my websites but might have to reconsider if it doesn’t mess up the whole look and quality of the website.

      1. even if that’s the case, he’s usually pretty good at referring stuff
        that works. that’s why we like mr. shoe…lol

        …and I can’t stand that double underline mess.

      1. Thats an interesting question, Im not sure maybe during the next question and answer you can ask that

  2. agree with you there. Kontera sucks. I had to remove Kontera ads from one of my sites only because of this, the pages were loading so slowly that I was receiving complaints regarding loading time from my visitors.

      1. I’m certainly not on the triggit train yet…..but Kontera has
        been awful for me…. the ads are ugly and they don’t convert
        that well in my experience.

  3. The service look good.

    But you didn’t write about this a year and a half ago Shoe. It hasn’t even been a year yet. Not a big deal but I remembered reading that post and I thought for a second time was passing by much too quickly. 😉

  4. Very cool! I never did like kontera too much, been waiting for something better to come along.

  5. It would gain popularity if –
    Ads would really load Quicker
    Higher Pay Per Click compared to 4cents/click of other in text ads
    Quicker Paypal Payouts than Net45/60, something which is instant like Chitika
    I have just set up these ads on my blog lets see if it beats other networks or is this just another network!

  6. I started to read your blog later, the article did not see. I think this service will be interesting to try the case.

      1. I signed up for this about two weeks ago – You must have been testing it around the same time you added the subscribe to comments feature, I recall seeing the text bubble next to a few links on a page…

      2. I see – some people think they are annoying but I don’t mind them since I know how not to trigger them popping out of the text 🙂

  7. That’s interesting for sure and will have a look at the website. Maybe try it…who knows!

  8. Awesomeness. I’ve been having kontera on my site forever now. And in a word, they SUCK. Hopefully this will do better. I hated that double underline anyway. Wonder if Chow is gonna catch onto this as well.

    1. For sure he will, most of his posts are about these kinds of things lately

    2. I agree… The double underline completely defeats the purpose…..
      I think readers get accustomed to seeing the double line and then just skip over it……. Not to mention that it ticks a good percentage of readers off when they see these.

    3. I completely disagree! Kontera for me is nothing short of AMAZING! I earn $40/day with non intrusive ads on a blog network with only 20k hits a day. Infolinks for me was a disaster when I tried it!

  9. I was just wondering, are you having the same issues that others bloggers are facing with the whole google banning websites for paid links? I was just wondering because this whole Google thing is making me scared to even deal with anything as far as text links.

    1. This in text ad is not like the normal text link ads. In text ads linked using Javascript , so the linked won’t be seen by crawlers.

  10. Without reading the TOS – I assume this is an adsense killer right? Meaning… G would not be too happy about a second contextual on the same pages?


    1. Adsense is a contextual banner/text block advertiser, Kontera/Chitika/Infolinks/Triggit is text-scanning inline ads.. Completely different!

  11. Cool, I’ll be checking them out. I’ve been searching for alternatives to Kontera, so hopefully this is a good one for my site!

  12. Sounds interesting. I might try out next time I look at new monetization methods for some of my sites. I have found with Kontera advertising that the ads are only relevant on product related sites. Otherwise, in text ads (Kontera in particular) can make the site hard to read. On product sites, the in-text links can actually be useful.

  13. And, how is this service different from Kontera? I assuming the only improvement would be to send the text link clicker directly to the advertiser’s site, as opposed to Kontera’s on-site popup ads.

  14. awesome, I feel like your site is more a news site than anything. I learn about so many sites/companies that look great, and I would have otherwise not heard of them! Thanks

  15. It sounds pretty cool. I used Kontera for about 6-months and absolutely hated it. The pay was good for the first 2 months, then it completely bit the dust after. It just wasn’t worth it.

    I’ll have to give Triggit a look sooner or later, I think.

  16. I am all set for some extra coins… that is why healthy comptetion is always good. End users win and the all those who provide better service.

  17. This is the first time I’m hearing about them. Will definitely check them out. Thanks shoe!

  18. i just signed up im going to give them a shot kontera is trash i must say i agree with you on that shoe.

  19. I’ve been using Kontera on my site for months and have been pleased with their performance. I tried Chitika and they were a failure. I tried TribalFusion and they didn’t last more than a month.
    I’m keeping my site where the consistent money is — plus I tend to trust the opinions of users more than reviewers — no offense to Shoe.

  20. I tried Kontera and found it to be a too annoying. I have not been a fan of Kontera when I have found it on sites I visit either. I will be giving it a look and see how it works.

  21. Just got back form triggit….I don’t kow if the site is having issues but I got irritated with it an left. I’ll have to check it out after a bit.

  22. I hear everyone speaking about functionality but what about $$$$. Has anyone success stories of Kontera or Triggit?

  23. Looks pretty good. I still don’t like text ads embedded into what I am reading though, but best of luck to Triggit.

  24. Jeremy, really smart to get so many videos at BlogWorld so you have all this good content way after the event.

  25. I d rather have affiliate links instead of links for kontera or any contexual program

    1. Ditto that. Way higher eCPM through direct relationships (ok, somewhat more direct) through affiliate progams than with contextual services. Note that Jeremy mentioned way above in a comment reply that he would never use in-text ads. Revealing, I would say.

  26. I think both you Shoe and John Chow might be underestimating how pissed users get when that damn ‘join this and get rich’ popup shows..

    I visit less..

  27. Wow. I’ve always been a bit fearful of these types of programs; worried that I would lose control over my own contextual linking, etc., but now I think I will give this one a shot and see how it works. Thanks for the heads-up!

  28. One thing that really standed out for me was those T-shirts. Nice one there you both had your own branded Tshirts on 🙂

  29. Triggit is great. But I have seen that most of the time ads are not contextual and get very low CTRs.

    Our startup (that is in private beta right ) not only allows publishers to insert whatever they want (ads or content) in the hover window, but also allow full control over look & feel of hover bubble with various themes, onhover or onclick, link customization etc. It will probably change the way hyperlinks are expected to behave 🙂
    Hold on…and you will hear about it soon enough…

  30. We use InfoLinks. Similar to Kontera BUT much faster loading and a hell of a lot better eCPM. Might give these guys a go as well to compare.

  31. I found their links and they are… SLOW. Wow, the pages take forever to load because the Triggit script was stuck… True, Kontera sucks, but there are better alternatives (Infolinks, Vibrant…)

  32. I have just installed this new program and am just waiting for it to implement on my blog.I recently tried Kontera but they weren’t making me enough money so I had to get rid of them.

    Hopefully Triggit will be alot better.

  33. Very interesting – will check it out. But where’s your implementation of the Triggit stuff? Watched the video but do not see the same links on this blog?

  34. Niiice. Will have to check it out. Actually, how many people on here are actually using it ‘vs’ it’s uglier, older, step sister… kontera?

  35. Triggit seems to be having issues. It seems to let you set up a campaign when you sign up, but doesn’t allow you to set up additional ads. When I try to drill into the site to view my existing campaign I get this message: “We’ve Failed You We apologize for the inconvenience. Please lower expectations and try again later.”

    Guess I will try again later…

  36. Some people are annoyed by text ads, while others know how skip them. The incremental revenues might be worth it however, as you are monetizing space that wasn’t earning you much..

  37. I installed Triggit on one of my blogs and so far I’m not all that impressed. Only one post is showing ads, and it’s for words like “True” and “Want”. If you click on them it takes about a minute for the page to load. I’ll wait and see if it fixes itself before I blow it out.

  38. I installed it and I must agree with some of the comments above…. Having trouble… I’m not saying that it’s triggit’s fault…I’m just having trouble getting it rollin.

    Any advice?

  39. Interesting.

    I already signed one of my sites up with InfoLinks after dropping Kontera.

  40. I’ve dropped it in my code but I can’t seem to get a single page to load any of the ads.

  41. The one campaign I got live about 7 hours ago hasn’t spent a penny yet today BTW.

    Will try again tomorrow…

  42. Well i signed up as an advertiser and nothing seems to work. Almost 24 hours now, and there are just errors in the interface. Thus far it looks like a real joke.

  43. Not impressed. Not a single ad has shown in 3 days since implementation. Better than kontera? Yeah, sure seems like it..

  44. So far an Epic fail for Triggit. Uninstalled on 4th day with no ads implemented and errors in the admin panel. Not installing again without Seriously positive reviews!

  45. Hopefully I can get a refund on the money I deposited. Site appears to be completely non-functional at this point.

    I guess it is better than Kontera in that I didn’t lose any money on my spend 🙂

  46. I like triggit more. I just tried it and the link came out in 10 minutes. It did not slow down page loading considerably at least for now, not like ppp(pay per play) ads.

  47. How do I know if my comment was submitted successfull? After submission I did not see anything?

  48. […] been a lot of buzz in the blogosphere the latest weeks about Triggit. One of my favorite bloggers Shoemoney as well as several other blogs have been giving rave reviews to their In-Text ad […]

  49. […] got my interest piqued were Jeremy Schoemaker 98 comments not bad for feedback (-: his interview with Triggit’s CEO Zach recently convinced me to try it […]

  50. […] got my interest piqued were Jeremy Schoemaker 98 comments not bad for feedback (-: his interview with Triggit’s CEO Zach recently convinced me to try it […]

  51. […] Triggit – In Text Ads That Don’t Suck […]

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