What do you think is the best way to go about getting direct advertisers for my blog so I can replace AdSense. I have a list of manufacturers and retailers that advertise on my competitors sites, but I’d like to know what you think is the best way to approach them.
When you get in a funk with Internet Marketing (I’m in one) what things can help you get out of it? take a break?, shut it all down start over?
ShoeMoney: I usually will head to the gym and bust out all by agression running and lifting weights. Then I think back at when I was in the corporate world working for the man and how much I hated it. That usually does it.
How stable is your online revenue? I recently started making twice as much as I did at my ‘normal job’, but I have noticed the income can vary a few hundred dollars. Does the threshold for you vary only a few hundred dollars per month. . .or does that grow just like your total revenue does.
ShoeMoney: When I first started many years ago thats how it was for me to. I put it all in the bank and kept working my day job until eventually I was fired. Stability really comes with a surplus of cash. Once I had enough cash in the bank to cover my salary for 2 years I felt stable. Now I do that too but with my employees also.
Hi, why do all your ads have google page syndication type links?
ShoeMoney: We use Google Ad Manager to sell direct ads. Its really an awesome system that I am extremely thankful for Google for making. We struggled with OpenX before that.
Are there any WordPress theme design firms that you can recommend except UBD?
ShoeMoney: We use UBD for 99% of our projects and not just for blog designs. We have used them for print magazine/newspaper flyers, banners, stickers, traditional web design, and lots of other stuff. We have tried many people but nobody provides the support and flexibility that they do. They just get it and they do not need to be hand held. I love working with them. So to answer your question… no 😉
regarding forum subscriptions in your experience (where members can pay/donate money for additional features) do you find that having a lower subscription price like $9.99 would attract more people or something higher like $19.99 would be better (as it wouldn’t dilute the ‘value’ of being a VIP member). also, what special features have you found that your VIP members have enjoyed the most?
ShoeMoney: Sure subscriptions were/are our bread and butter. We found that people would much rather pay 19.95 every 6 months then 25$ for 1 year. Kind of strange huh? You really need to play around with price points a lot to see what works for you. As far as what to give them? You can see our terms for nextpimp premium service here
http://www.nextpimp.com/become_premium.php and we had over 70,000 paying subscribers in 2006 (its gone down significantly as my interest in the site has faded)
Jeremy, I have this great website that converts like crazy so I thought I’d create another website on a different domain name reviewing the same services but with unique content. Will the second website rank in Google even though the keywords are the same as the first and the ip address of the domains are the same?
ShoeMoney: Well I am not a SEO but I would not put it on the same ip address. I would not even use the same dns servers.
Things are a lot different on the net than the last downturn. How does the current economic outlook affect how you look at businesses and new projects? Is success going to be at a slower pace with a new project? Obviously things are different now and a new idea may not execute the same way it did two years ago.
ShoeMoney: The current economic outlook has had zero effect on what we look at in projects. Anyone who reads this blog knows we go after service oriented websites. We build services that are needed and wanted. People are still spending money but it is just for things they need. We have always provided those value add services.
I feel like I don’t put out enough content and would like more. I was considering hiring someone to write content for my site. Problem is that everyone who I’ve found has no idea about the niche. I’m told that it doesn’t matter as content writers will research whatever subject you give them and then write the content. I’m leery of this approach.
I guess I’m asking if it’s actually reasonable to expect good, accurate content from someone who isn’t familiar with what the site is about?
At what point do you draw the line between ethics and affiliate marketing? Basically stuff that you know is a scam but still get paid big $$ to do it. So where do you say, I’m not going to promote this. ex: “Weight Loss” “Payday Loans” “Ringtones” “Spam Newsletters” “FREE Stuff”
ShoeMoney: Great question. For me the end all be all is legalities. We always go by the letter of the law and have an amazing record of compliance with every affiliate network we have ever worked with.
As far as ethics go its hard to have ethics in marketing. I mean in general a lot of marketing is psychology of getting people to do what they would not do naturally. To some people marketing in general is not ethical. Having a great story… or whatever. You should read Seth Godin’s All Marketers are Liars book if you haven’t. Its a great book on telling stories.
How bad will this economy get before it recovers, and when will it recover?
ShoeMoney: I think the left wing media will talk about the doom and gloom of the economy until Obama is in office then everything will magically turn around as every story on digg and the evening news is how the messiah has saved the economy. Perception is everything.
Sandra G asks:
Hi Jeremy, I am starting a new site where people can review products in my niche, how do I go about seeding the site before I start to publicize it, should I hire people from Craigslist to pay for reviews or do I throw it up there and see if people get excited about it? Thanks a lot!
ShoeMoney: Just start writing reviews now and give people the option to send you their products. Thats how free shirt friday started. I just started writing about shirts I got at conferences then companies started sending them.
Jeremy, I’m having trouble attracting quality affiliates for my site FunnyEmployeeAwards.com. I’ve got a fun site, a quality product, and great client reviews. And with holiday office parties just around the corner, the timing couldn’t be better. But I just can’t get affiliates excited about the prospect. I don’t think people see the potential. What advice can you give about reaching good affiliates and getting them fired up about my product? Thanks!
ShoeMoney: For affiliates its pretty simple… they either make money or they don’t. If I were you I would blow it out of the water by offering a MUCH higher payout. I think its as important for you to get brand recognition as it is to get sales $$$ at this time.
Here is the scoop when it comes to affiliates. They are SO adverse to change but once they try it they will probably keep going. So your goal is just getting them to try it. Maybe offer a 100% payout for their first month? Sure you break even for their first month but the brand recognition and buzz might be worth it.
Should you start out small and target cheaper (advertising prices) blogs for advertising..
Or go big from the start and then branch out to smaller blogs.
ShoeMoney: I think i depends on what you are going for. Lots of companies advertise on shoemoney.com for brand recognition as well as ROI. So I guess you have to ask yourself what are you going for more?
I want social media traffic. I have quality content that never gets voted up. It looks like building a social media profile takes a long, concerted effort – and I am more interested in content generation than profile generation, but still want some help getting publicity for my content.
Part 1: Where can I hire good, cheap help on social media sites?
Part 2: Do you have any experience/success with kicking off viral campaigns via ad networks, sponsored stumbles, etc?
ShoeMoney: I once did an experiment and got on the front page of digg 4 days in a row. The traffic was pretty worthless though. I just ask friends to digg my article. Thats really the only experience I have with it.
How can I promote http://lookgreatonline.net/ ?
adwords doesn’t really work. ppc are to high
ShoeMoney: I will be honest I am not real big on the idea but if you really believe in it then I would try to advertise on social networks like myspace and facebook. Its the goldrush right now for PPC. I would also buy some super cheap 3-4th tier search engine traffic and probably even some exit/popunder/interstitials
I started into PPC a few days ago and am looking to build my very first landing page for the campaign I am running. Would recommend using WordPress to build a landing page from and if so, what would be your best tip to help in conversations.
ShoeMoney: I would use anything that will allow you to easily do tons of split testing for conversion. That is the secret sauce.
i want to create a blog network. now i find 3 niche idea and with them at the beginning the network will start with 3 blogs. i want to ask you will wordpress is suitable for this or can you give an advice. if i do well i will add some new blogs to it. and i want to learn how can you concentrate yourself to write several post everyday? thanks a lot.
ShoeMoney: WordPress would be suitable but to learn how to be a expert in several different niches… dunno.
what was your major in college?
ShoeMoney: I never really went that much to pick a major.
As you’ve been getting bigger in the field of making money online, do you find yourself starting many new affiliate marketing related sites or have you been focusing much of your time lately on your current large projects (such as fighters.com)?
ShoeMoney: I think one of the bigger mistakes I have done since the sale of Auction Ads was think I was a good CEO and should start all kinds of companies. More on this in a future post.