Lots of advertisers have rules about what keywords can’t be bid on via Pay Per Click. Usually they are brands or anything that could be deceptive to the user. For instance bidding on the words “Free Ringtones” to a offer that does not contain any free ringtones.
There is a Really interesting thread on digitalpoint from a user claiming that the Affiliate Network he is working with is demanding his login to Google Adwords to make sure he was not bidding on keywords violating the advertisers policy:
I’m currently having issues with an affiliate program. They claim one of my promotions may be fraud which is a lie but I wont get into that right now because thats not what this post is about.
So they first asked for screenshots of where I promoted the program (mostly Google adwords). Sent that no problem. And now they want access to my Google Adwords account. I have nothing to hide but part of me feels as though this is an invasion of my privacy and was an unreasonable request. I am currently promoting other companies there and my past stuff is on there, etc….
Part of me wants to just give them access to prove my innocence. The other part of me wants to stand up and say no as its a invasion of my privacy.
I asked the person via private message and in the open if they would disclose the company to me. Mostly just to see if they were full of crap or not.
I have given this a lot of thought since first seeing the thread. I am an affiliate myself but being I have owned a advertising network in the past and had to deal with advertiser compliance I can really see both sides of this coin.
From the Affiliate Network side:
An affiliate company can ruin its reputation (and payout) to all its publishers from one bad apple. It has to maintain network quality. I am guessing in this (alleged) situation that the affiliate network is going to be left holding the bag and needs to prove to the advertiser that there affiliate is acting in compliance.
From the publisher side:
I would tell this affiliate company to go fly a kite and share with everyone else about how sketchy they are…. Course I would know I was in the right.
Anyway how would you react if your affiliate company insisted you give them the login to your Google Adwords account or you don’t get paid ?