I have mentioned in a couple posts and interviews radio advertising has been a great source of traffic for fighters.com. I have been getting quite a bit of inquiries on exactly how it works so I thought I would go into a little more detail.
The way it works is you log into your Google Adwords account. Hit the Audio Tab.
Type in a brief script (I actually just typed in what I wanted to convey… it was really simple) then hit their marketplace (if you do not already have an ad).
As you can see their marketplace has all kinds of GREAT feedback from people. You can request bids for your script from up to 5 companies.
The companies will reply back with bids. I received bids for the fighters commercial within 1 hour from all advertisers (it was during the day).
I ended up choosing David K. Jones (they only bid the whole thing at $150) and within 1 more hour they had a draft for me to listen to. I liked it… but made 1 quick change and 10 mins later they emailed me with what I ended up using.
We have been running the ad since mid April and not 1 day goes by without someone telling me they heard it on the radio somewhere.
Also if you subscribe to Fight! magazine you will see our ad this and next month.
Here is the ad: (click for larger version)
We will see what kind of traffic the magazine brings. We used unique blog designs for the design. I think they did an outstanding job.