2 years ago when I just was getting started in PPC (see 10k experiment part 1 and part 2) it was all about quantity… generating massive lists of keywords and bidding the absolute minimum trying to hit the long tail.
Since then a lot has changed in PPC and now you really need to dial it in if you want to compete. You need to create landing pages, ad copy, all very related to your keywords to get a good quality score (and lower prices). You can do all of that manually…. but that sucks… and it just does not scale well.
A while back I heard about some new tools to help increase productivity with PPC and I gave Efficient PPC a shot. I was disappointed at first because it is only for Windows based computers but after setting up parallels on my mac with coherency I can run the application right from my mac so its fine 😉 (macs for the win).
Within efficientPPC you build your lists… keywords… buy words.. states… then specify which lists you want to use to build your keyword list. Then you want to write your ad and use some of the dynamic tags.
its really hard to explain so I did a video here (actually the video is acting up. I will post it when I get back). Its not very good quality but I think it shows how sweet this application is.
I gave a few prices in the video but it had been a while since I originally signed up so I went to the site to get exact specifics:
US $99.00 One time setup fee + US $19.00 Monthly subscription (quit anytime you want) or US $347.00 Single Payment (no more payments)
- Efficient PPC software
- Efficient PPC video tutorials
- Access to ready-to-use word lists
- Dynamic landing page example
- Access to Efficient PPC support forum
Updates & Upgrades
30 Day money back guarantee
I HIGHLY recommend everyone who is doing PPC try the free, fully functional demo.