I seem to be making a habit out of making videos on the weekends.

In this video I talk about my opinion of the whole no-follow thing, SEO’s gaming the system, Googles business model and what it will take for Google to slow down.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

91 thoughts on “Google No Follow & Business Model”
  1. I think you’re absolutely right in hat Google must adapt to the market around them. It seems to me like they’re a bit full of themselves in thinking they can make their own standards, never mind whether they’re right or wrong.

    Good points Jeremy. Competition is great for the evolution of things, and Google needs to back down a bit and realize this.

  2. Wow, big words there. I can’t say I disagree. Google is what Microsoft was (and some argue still is). They are the best at what they have to offer.

    I give Microsoft 10 more years before they no longer own 99 percent of the market in Operating Systems. Maybe Google’s peaking too.

  3. […] Read more of this article at ShoeMoney.com […]

  4. I think there is a pretty significant difference in Google and Microsoft. Microsoft’s biggest problem was that they became basically (and still are) really the only option for online business applications and computer operating systems, and they leveraged that positioning into massive contract licenses, huge software fees, and complete demolition of competitors such as Lotus Notes or Corel Wordperfect. If I wanted a new computer, it was virtually neutered for a long long time without having a version of windows on it and in business settings without running the latest microsoft office package.

    Compare that with the way Google is doing things now, they are totally dominating in many areas just like Microsoft did, but virtually everything they do is zero cost to the end user. So, unlike Microsoft, me as a home user can really “get into the game” without dropping a $1000 “Google” tax just to get my foot in the door. I completely agree with you that Google is a massive entity and is slowly (or not so slowly) taking a little piece of everything. At the same time, I disagree with the notion that the government will eventually step in because everything they are doing is zero cost to the user. As long as companies like Yahoo and Microsoft keep on clinging to their ancient business models and going toe to toe with Google, that’s all the competition they need to not fear antitrust legislation. At the same time, with those companies still stuck in the dark ages, Google really has little to nothing to fear from them in terms of losing ground as well. It’s a unique situation and one I don’t think we’ve ever seen in the worldwide marketplace…

  5. Other than some bad PR, if there is such a thing, what damage did the government really do to Microsoft?

    47

  6. You bring up some great points Jeremy. It is horrible how many people listen to Google as if it were the government, yet it’s pretty tough not to with their unbelievable power.

    Though you made a great argument, I think you missed one key factor. Google is not only protecting their results with the choice to not allow paid links, but they are ultimately protecting their major money maker, Adwords. They want the money that would be spent on paid links going to them, for Adwords, not to individual publishers for paid links. You can no longer get to the top of results by just spending some cash, well, unless you use Adwords of course. I think when you put it into this perspective, it really makes Google look a lot more evil.

  7. Yes, I certainly agree that Google will eat itself alive sometime in the near future. I wonder how long it will take before the government declares them a monopoly and intervenes.

    You should do these vids more often shoe.

  8. The comment against paid links shows NO understanding of the real life reasons Webmasters are FORCED to resort to this strategy.

    There is NOTHING wrong with paid links UNDER THE REAL LIFE CIRCUMSTANCES and the inequities of the Web as it currently stands.

    Here is a passionate response to one of MCs most controversial posts ever on the topic….
    http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/#comment-117690

    😕
    One has to understand the root causes and why many must compensate for the imbalances as they currently exist on the SERPs. Many commercial sites have no other choice but to do this to survive against multi million and billion dollar empires who spend money like water on online promotion and hire 24/t staff dedicated to their online presence.

    Google does NOT have the right to decide onto itself what they should or should not do; their actions influence the entire globe and affect the lives of many millions.

    By posting tenaciously and passionately on their blogs over the past years, about 20 ideas for changes have been implemented by them because they came to the attention of decision makers.

    Their well educated staff was either too uncaring or unable to think of these issues themselves 🙁

  9. The comment against paid links shows NO understanding of the real life reasons Webmasters are FORCED to resort to this strategy.

    There is NOTHING wrong with paid links UNDER THE REAL LIFE CIRCUMSTANCES and the inequities of the Web as it currently stands.

    Here is a passionate response to one of MCs most controversial posts ever on the topic….
    http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/#comment-117690

    😕
    One has to understand the root causes and why many must compensate for the imbalances as they currently exist on the SERPs. Many commercial sites have no other choice but to do this to survive against multi million and billion dollar empires who spend money like water on online promotion and hire 24/t staff dedicated to their online presence.

    Google does NOT have the right to decide onto itself what they should or should not do; their actions influence the entire globe and affect the lives of many millions.

    By posting tenaciously and passionately on their blogs over the past years, about 20 ideas for changes have been implemented by them because they came to the attention of decision makers.

    Their well educated staff was either too uncaring or unable to think of these issues themselves 🙁

  10. Great video mate. It’ll be interesting to see where Google is in 10 years time, and also see how much ground Microsoft Looses.

  11. […] listening to a pretty interesting piece by ShoeMoney, you begin to realize how much power Google really has. In a matter of months (if that […]

  12. Ah, the days of Google who? are long gone. Great video and a lot of good points to ponder and see what happens in the years to come.

    The real question is will Google become the Walmart of the internet? What I mean is Walmart will come into a small town and undercut the competition left and right. When the competition drops out the prices are raised. So will Google one day start charging for there free wares like docs, grand central etc.?

    Thanks

  13. I believe every single person is thinks nofollow is dumb, but the problem lies in the fact that since Google is the big majority of traffic for a lot of businesses, people will not stand up to them. The ones that do get removed from the search engines, and thus nothing will change until everyone can stand up together against Google (I don’t see this happening anytime soon).

  14. Jeff, the competition will never drop out, theres an army of open source coders in the making right now at every university… they’re known as bloggers at first 🙂

    Seriously though, Google offers platforms and gadgets and rankings, but not content. When coders can create platforms and gadgets and rankings without Google… it’s all over. Thats why the rush by google to offer cash prizes for widget designers as well as social network platforms with open APIs. Getting the webmasters to create the apps for Google has proven extremely profitable… those days are inherently numbered as more of us can/do create them on our own.

    The one statistic NOT covered in all those search engine company rankings is just how much more money webmasters are able to generate with their blogs and websites (their content). Advertisers are becoming all too willing to bypass Google and make deals with some of the best webmasters directly. Thats great news for everyone.

  15. I just wanted to add that nofollow may not be the biggest threat from Google. Patents are. Every app and widget that comes out gives Google developers new ideas and Google is lightning fast on patent applications. A few more years of this and they will own the best of the net. I don’t see it happening anytime soon but what if wordpress itself ends up needing NOT to use some cool new features because Google (or any other company) patented them. A few years from now we may not be fighting nofollow, we may be fighting for the right to make competitive websites without those cool features.

    Right now the money is in just assimilating all these new widgets and such, in a few years it may be more cost effective to concentrate on reducing competition by filing patent lawsuits to wipe out little guys. Perhaps the Google product will make it impossible for a signle person to make a competitive site without a lot of resources. Make no mistake that to Google this is a money game since they are listed on wall street.

    How much longer wordpress and other open source platforms can remain competitive while the patents pile up may be a bigger issue in my opinion.

  16. Obviously google has become the rule maker so many of us has to follow on its rule as we are earning money from them.

  17. i think google taking action against paid linking is something that people should not grip so much about. Really what it is are people are upset that there is no quick easy way now to pay for placement via natural ranks by gaming their system. I also don’t doubt that people will find some new way to get faster inclusions. However back to the idea that nofollow is a standard, I think it will just force us to create more legit content rich sites that will get ranked. In reality google really is doing what is best to keep there results natural with sites with great content. I hate the fact that non content rich sites can achieve higher ranks because they have a fat wallet. I think this tactic will just allow more smarter marketers and good content sites to achieve real results and in a way gives the underdogs a fighting chance for higher natural positions because natural rank will no longer be based on how many links you can buy

  18. firms are just like people they come to this world and live their life and goes. no matter how much they got no matter how they behave. but at the end people will tell good things or bad things afterwards. thats the important part I guess make something good and be in good words.

  19. Google just patented recognizing text in images – a few years from now we may be wishing nofollow was our only problem. Todays patent news story – http://www.informationweek.com/news/showArticle.jhtml?articleID=205208105

    I’ve just done some digging, it seems nobody has created a function to stop googlebot from checking rel tags… if such software became the norm the nofollow issue would end because Google can only remove a limited number of sites before the index quality suffers. Just an idea…

  20. I think you’re spot on with this one, but we might start to see signs of government intervention sooner than you think.

  21. The whole time I was watching this, i kept glancing at the search bar on the right,
    under “search shoemoney” and its a translucent GOOGLE logo in it.
    it was hypnotizing my googles..I think I drank to much coffee. 😉

  22. Never realised how much google is like Microsoft.

    They always have managed to stay in my mind as a Saint.
    Thanks for opening my eyes Shoe.

  23. Yes, I am aware. Re-read my comments, I said 10 years before they no longer own 99 percent of the market in OSes. Not, 10 years before they go out of business.

    They’ll still be around for a long time, but free operating systems like Ubuntu Linux are catching up very fast. (I personally feel that Ubuntu is already there.) It won’t be long.

  24. After Vista Microsoft have a lot less than 10 years left! Google have been great, but the moment they try and make the rules by themselves then people will alway rebel.

  25. Google will need government intervention just like microsoft. I wonder how it will all pan out.

  26. […] Michael Gray – TechCrunch Scared of Google and caves in like a Schoolgirl Jeremy Schoemaker – Google Nofollow GetFoundNow.com – Google is Not your Friend And to […]

  27. Very true what you said. Google should go little easy on the paid links thing. I think paid links opened the opportunity to many earn some bucks with directory sites or so. And they literally helped Google spread their popularity. Spam is not always bad, spams to some extent is good for business. Google just have to learn tolerating those paid links to certain extent.

  28. Sure, webmasters don’t like this whole nofollow issues, but let’s face it: G doesn’t have to adapt to anything. Just as Jeremy has stated: they’re a business, and if you want to work with them, you have to follow (no pun intended) their rules. If traffic from G is important to your website, you have to comply, if not, you don’t, it’s as simple as that.

  29. Of course, no one is invincible but, as the biggest player in the industry, being able to have an approach such as the nofollow one comes with the territory. It may hurt them in the long run or it may not, it’s their decision and they will deal with the consequences.

  30. They are mostly doing this in order to protect their search results. Sure, you could see things as them trying to sabotage a competing monetization method, but with that many AdSense alternatives out there, ti was most likely not the most important reason.

  31. Google is on the money with everything they have been doing in terms of gain world market share. Would the internet market have thrived as fast without Google?

  32. Exactly: if you want traffic from G, you have to follow their guidelines. It’s not fair, but it’s the way things work with any kind of business.

  33. Things will not change: webmasters with a fat wallet will, in most cases, still be able to outrank a competing website with better content by simply spending money on something else which will help them rank better.

  34. Another thought provoking video Jeremy. One request though, can you make future videos a little louder? I’m almost always turning the sound down but with these I need to have the youtube player turned up to max and then increase the system sound before I can hear what you’re saying.

  35. Be Your Own Blogger…

    I recently read a post over at the website bloggin-ads.com about following Courtney Tuttle’s way of doing things. Here is the posts link: LINK. It was guest blogged by someone called Nick Sanders.
    First my comment on the post, its stupid. Its jus…

  36. In future videos tilt the camera down a bit so your eyes are about 2/3rds high in the frame. It’ll look nicer.

  37. Jeremy – If you hire me to place an ad on my site for 10 bucks a month like alot of blogs do (The 125x125ad thats common) am I not selling a paid link and are you not buying one?
    This is the point that confuses me as my rank just dropped and I am sure it is because of paidperpost reviews I have done. Why are they not going after Review Me, it is the same thing as PPP!
    If anyone has a email addy for Google I need to contact them regarding my rank please forward it on to me.

  38. I think Google is aware on the comaprison to Microsoft and they know if they push it too far they will get slapped down, I think they are careful how far to push into different areas. Microsoft thought they were untouchable. I think Google is a bit more aware.

  39. The video conscept is good. This is what we called audio/ visual in my day. I am 74 years old and new to the internet and blogging. This is the first I had heard of nofollow and paid links. To me, paid links is cheating. If no one wanted to link to me, that’s O.K. I have not even submitted my two sites to directories or search engines and I am still getting hits, because there are people who want to find a much healthier life and they want to know the truth, about all these religious problems we all face today.

    As far as Google goes, I think they have reached their peak, but the slide down will take a long, long time. What keeps them up there is what they can do for other people and, of course, their revenue. What is their primary source of income? Advertising, advertising and more advertising.

    What will happen if some body, comes along with a much, much, better advertising model than Google Adwords and Adsense? Let me put it this way. Everybody knows that the Super Bowl ads cost advertisers more there, for their ads, than anywhere else that they place their ads. Why? Because of the high number of people who will see those ads. NOW! Suppose that sombody comes up with an advertising system where ads would be heard by a “thousand times” more people than at the Super Bowl.

    What do you think that would do to Google’s bottom line? And suppose you could affiliate with this new advertising method.

  40. I recognize that businesses change, but Google sells paid links. That’s my only issue… GOOGLE SELLS PAID LINKS. And they do it on MY CONTENT. The more popular my post is, the better it is for Google. Google leverages that content and SELLS PAID LINKS against MY CONTENT.

    If they wish to really solve this, their business model should consider paying me for my great content so they need not worry about me selling links.

  41. […] before listened to Jeremy’s message about Google today, I’ve been learning how to deal with the 800 pound […]

  42. I have only been dealing with Google for a short period of time, but in that little bit of time, they haven’t been very cooperative…it seems like any little mistake you make, they are on you fast. People may start using other advertisers.

  43. I’ve been planning the Google post linked above for a few days. I think I pissed them off just before Christmas and am trying to figure out how to keep them happy and increase my income at the same time.

  44. Jeremy nice vid. I enjoyed very much. I had the same issue as Jonathan, I had to turn my volume all the way to the top setting to be able to listen to you. I was very good. You are totally correct about their business model, I wish they would tell us when they are going to change their indexing so not to drive me too crazyl.

    Cheers

  45. Yes, I agree that you have to adapt to Google’s business model if you want to play the game, but when Google owns every property on the board, you know, the Monopoly board, then there are issues. No follow is just the beginning of the wave.

  46. Holy Shit !
    Someone with common sense !

    You are 100% right. It’s also the reason they will forever be trying to counter so called ‘black hat’ approaches. As long as they don’t give a shit about the plausability of their practices in a third party business context, no one else is going to give a shit about theirs.

    At the end of the day – the game is no longer SEO, its GG (Game Google).

  47. Very good video. Google really is getting their hand into everything.
    Look forward to more of your video’s

  48. You are right, but I think that google also need customers. Currently google does just fine, some people doesn’t like the way it is doing business, but they must tolerate that. Some day situation can be different. Before google, altavista was quite popular search engine, but nowadays it isn’t. Same thing can happen to google if most of people think that some other search engine is better.

  49. you’re spot on that google is a company, not the government, and they’re asking publishers to comply to help their business model. but i agree with michael martinez that this is not a battle they are prepared to fight

  50. The bigger Google gets the greater a target they become. You can only free stuff for so long before it becomes junk. We already see that the US consumer is willing to pay outrageous prices for something as basic as a cell phone when there are very good “free” alternatives already on the market.

    Google will eventually learn what I learned. The people who just want the free goods are not always the best people to market to.

  51. The average consumer will just say “Ubuntu-who?” at this point…

    Too many people have been “Microsoft’ed”, and it’ll be very difficult for the average consumer to take a look at another OS (outside of Mac)

  52. You know what would be nice? If Jeremy actually explained to the newbies what the hell he’s talking about? That’s usually how you open a discussion–by explaining what you’re going to talk about. All I heard was no-follow. Well, what about no-follow?

  53. Indeed, while G is a business and, as such, they can make whatever decisions they see fit, they will also have to live with potential long-term consequences.

  54. They are not thrilled about paid reviews in general, they are not necessarily just targeting one company.

  55. Definitely, issues such as the nofollow one tend to arise whenever a certain market is dominated by one company, and, as far as search engines are concerned, I doubt we’ll see this situation changing anytime soon.

  56. Google’s algorisms aren’t as smart as Google thinks they are. Their index is indeed, full of spam and useless drivel. Take Google Hot Trends as an example. I monitor hot trends to see what people are searching for. No sooner does a hot trend emerge as “hot” “spicy” or “volcanic” then the scrapers are all over it. Not only do the scrapers fill up Google with completely irrelevant content, but somehow Google manages to index them and list them in the Google Hot Trends screen within minutes to an hour of a trend becoming hot. Good going Google. As for the No-follow … simply put, like Microsoft, it’s Google attempting to dominate advertising on the Internet, soon through mobile phones and TV will be next. By badgering website owners and bloggers into believing their blogs will fall off the face of the earth and die a horrible death without Google, they get to control the web advertising through their own “paid links” in the form of Adsense and Adsense videos. They’re bullies and sooner or later they will get cut down to size, either by the Government or another search engine that doesn’t attempt to tell web developers and bloggers how they are permitted to monetize their blogs.

  57. It is definitely a lot easier to consolidate the position as market leader when your competitors are not exactly giving you a hard time 🙂

  58. Once a company gets large enough it is the expression of it’s policies and procedures and no longer an expression of any particular person in the company. I think this is historically accurate.

  59. Indeed. Their pretty much doing it for the long term. Also the nofollow movement is a good way to clean up this already seo gaming infested internet.

  60. Everyone worries so much about what will happen if Google penalizes them, because Google has propagated this concept. As a professional SEO that has SEVERAL #1 rankings I know better. The majority of your site traffic with SEO comes from links and NOT from Google search. I’m very tired of the Matt Cutts worship, it’s sickening. I actually had a complete psychopath named Dan Nedelko who is a Cutts fanboy harass me on Facebook and threaten to come to my house to assault me, for suggesting that Matt Cutts is nothing but a public relations rep and that if you do everything he says not to you’ll get traffic. This NoFollow business is an explosive example of Google going overboard in the facism department.

  61. Even if they are shaping the internet for us, the bottom line is: it’s their company and they can do what they want.

  62. Jeremy, I never took you seriously until this video. You should pass a donation plate around every time you make a video. I probably would have tipped you this time. 🙂

  63. […] Google No Follow & Business Model, ShoeMoney […]

  64. nofollow is a mistake IMO. Reality is that the big spammers will always spam. Your only really hurting the little guy who just wants to have a leg up on his site. Yes, they can do what they want, but Google needs to be brought down a few pegs. There is no competition in the marketplace and thats never good.

  65. […] Google No Follow & Business Model – ShoeMoney® “In this video I talk about my opinion of the whole no-follow thing, SEO’s gaming the system, Googles business model and what it will take for Google to slow down.” (tags: google seo video) […]

  66. There is a kid, or two, or three, right now in a dorm room in a great school skipping classes and coming up with a way to do search better.

    Before you say Google is too big, Microsoft, etc, What were we all saying about Yahoo, or AOL??

    The tough thing about getting big is that you are less mobile. You also are dragging your old code baggage with you. It is Very tough to break completely on any software, especially financially.

    Not Doomsaying on the company as a whole, but pieces of there business will get picked off.

  67. Google’s approach is formulaic. Make an excellent product that everyone loves and therefore uses, and then make people dependent on it. They are doing it now with Feedburner. Is there any blog that DOESN’T use Feedburner? Look at all that data they are mining with it, and the control they will eventually have over your blog with it. It’s just a matter of time before they start doing something with Feedburner that people don’t like, but by the time that happens, it will be too late for people to get rid of it, just as it’s too late for people to stop using the search engine.

  68. @ Dan

    That is an option, yes. But I think Google No Follow system doesn’t work perfectly. There are so many people which have proved that and I am agreeing with them as they say that Google is indexing domains which are nofollowed.

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