I am a Google search slut and mainly because of the advanced operators you can use to get very accurate results.
You can see on Google’s Advanced Search Operators official page a good list of them but there are many more that are really valuable.
The Date Param:
Recently Google added a date parameter I find this SOOOO useful. Matt Cutts wrote about it a while back but I will recap for those who missed it.
Lets say your a company and want to see how many times your brand was mentioned in the last week:
Breaking down the string q= what we are looking for and as_qdr= times to look for (d=day w=week m=month).
This also helps a lot with the issue of old results for new items… for example in searching for “pubcon las vegas” you get results from the beginning of time… very frustrating if your looking for last weeks event. But add the &as_qdr=w into your search and whola
Very useful! I hope Google adds this to the default search soon (like it is in blog search).
The OR command
Many times in searching I am looking for a possibility of several things. The OR command (all upper case) lets you do that easily.
For instance I could do 3 separate searches for my name with typos… like jeremy schoemaker then another search for jeremy shoemaker and another for jeremy schumacher or I could do them all with one string:
jeremy schoemaker OR shoemaker OR schumacher
or for super google ninjery you can use the | instead of OR….
Jeremy + schoemaker|shoemaker|schumacher