In the last week or so it seems that everyone is talking about the Google PageRank update. The thing is, people need to stop worrying about their PageRank and start concentrating on their traffic. Nine out of the ten people I asked whoâ€™s PageRank decreased said that they did not see much, if any, change in their Google traffic.
At the end of the day, does it really matter if your PageRank decreases and your search traffic stays the same (other than the purpose of selling links)? What you need to do is start diversifying your traffic so that you arenâ€™t as reliant on Google. Google may convert better but it would be a terrible mistake to let your businesses faith rest solely on Google alone.
So, now that you donâ€™t care about PageRank or hopefully a little less, here are some things you should think about doing:
1. Look at the other search engines out there. Yahoo and MSN may not drive as much traffic but something is better than nothing. If you think you are getting no traffic from Yahoo or MSN, it is probably because your rankings arenâ€™t as high on those engines.
2. Start leveraging the social web. Sites like Digg, Del.icio.us, MySpace, and Facebook are just few of the social sites you should consider leveraging. The traffic may not be as valuable but with enough quantity it will be worth something. Three of my clients get more than 100,000,000 pageviews from their Facebook application every month and if these non-marketers can do it, then you as a marketer can as well.
3. Build partnerships with other websites on the web because this is a great way to expand your traffic as well as business. This is easier said then done but if you spend enough time on it then something will happen in your favor.
Anyone have any other recommendations when it comes to diversifying your traffic?