Episode 2 of the Next Internet Millionaire came out this week and it covers one of my favorite subjects… Branding.

In this episode the challenge for the 2 teams was to come up with a brand able image that could be used for the Next Internet Millionaire.

Branding is one of the single most important aspects in marketing IMO. I think people kind of get that. Shoemoney.com, my blog, has a symbol that pretty much anyone in the industry recognizes. I will go up to booths at conferences and people will not recognize me but they will recognize the symbol on my shirt and say OHH YOUR WITH SHOEMONEY!. Anyway branding is SUPER important. I think many bloggers in particular really miss out on branding. I have even had people in airports and even 1 time at Bellagio in vegas (on vacation with my wife) someone came up and said they really enjoyed my blog but they couldn’t remember my name. But they saw the symbol on my shirt and recognized that. That kind of freaked my wife out a bit.

Anyway back on topic of the show.

I thought the KISS team had the most retarded brand ever for the next internet millionaire:
nim kiss

Are you frickin kidding me?!?!? My 15 month old daughter makes things that look like that. Ok keep in mind they only had 90 minutes to come up with something. I guess that adds something to it.

Lets see what the other team came up with:


Ok while I am not in love with this at least I feel there is a graphic here (the 2 guys shaking hands) that you could go with. Not great but hell for 90 mins not bad.

OHH now ive watched a little more and I see the 2 guys were forming a M that was the first letter of millionaire although its a little big and you cant really tell… still creative.

So now:

I am not going to tell you who will win you need to watch to see!

Click here to download the movie or you can goto the site to watch live.

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

59 thoughts on “Branding – The Next Internet Millionaire s1e2”
  1. Yeh branding is crucial. All the biggest companies focus on it to the extreme. It’s what visually seperates you. Your logo is awesome, simple, eye catching and definitive.

    I’ve been trying to brand my blog… not as easy as it looks, I think sometimes it can take time.

    But yeah what’s up with these guys lmao. I see this alot on these types of shows, the apprentice UK, other UK entrepreneurial programmes… at times you just think ”how the hell did they even get on the show”

  2. Another good show. I am still highly impressed with teh quality of the production for being a more aof a sole venture/online show. but it was an interesting show. I look forward to watching the next ones.

  3. I love the captions.. you couldn’t really tell how tall that guy was in ep 1 because he wasn’t ever really standing next to someone, it wasn’t until that shot that i realized how freaking tall he was.

  4. Holy crap… that dude is massive! How could you not love the ?

    Anyway, some good insights into the importance of branding thanks Shoe

  5. That Armand Morin guy sold Directory Generator, the biggest spam website generator ever…

  6. Holy crap, he towers over everyone else. He should be on “the next NBA millionaire” instead.

  7. GOOD LORD that is terrible, lol! I agree, the “M” logo poster is much, much better. What was the first team THINKING!?

  8. Amen! The woman might be attractive (in some people’s eyes) but the poster is ugly enough to complete turn me off, heh.

  9. The M logo looks similar to ServiceMagic.com. The other logo looks even more similar to something that just came out of my ass.

  10. Too hilarious! You should do this for every episode. I agree though, both logos suck, even for 90 minutes.

  11. Yeah, I was pretty surprised by the quality as well. Very well done imho.

    Sorry, but I thought it would be pretty poor. Happy to be proved wrong in this instance though:)

  12. Since both Logos are artistically defunct, you gotta go with the people who presented it best.

  13. Hmm, you exceeded skitch bandwidth on that last image…what is it supposed to be?

  14. Your brand must be good because when I saw the first presentation and their $ mouse design I immediately thought of the shoemoney logo.

  15. Man, I just moved from Fort Collins/Loveland about 3 weeks ago. How could I not have heard they were filming this there? Does Joel Comm live there? I can’t imagine why else they’d choose that particular area. Maybe I should move back and see if he’ll mentor me!

  16. yea it was a good episode about branding and ultimately make you think about your image as a website or company.

  17. I saw that you posted season 1 episode 2. I don’t know if I could watch another season of this. They should at least have more web development savvy people on it.

  18. The show is nice, but I think Joel Comm was expecting a professional branding logo, not something you would find out of a cracker jack box. He only had two teams to pick from, and both were terrible, so I suppose he could only make the show look as professional as possible.

  19. Yah, most of those boards look pretty messed up. I want to catch up on this show as I haven’t finished watching through the first one yet.

  20. I was hesitant to watch this show as I figured it really would whitewash the whole IM concept. Too early to say I guess.

    But yeah, those logos were horrid, especially for a Photoshop expert. I give them credit for their effort though. Hopefully they’ll post episode 3 sometime this month…interested to continue the laughter.

  21. I watched the first episode and it was so dry that I stopped watching. I was hesitant to watch this episode but I did and can say I learned a few nuggets that will assist me in the future. Thanks for posting Shoe.


  22. I dont know call me crazy but I just can’t get into it. Although the production and professionalism is great.

  23. Branding is crucial yes ….. but the presentations above are all bullshit. I dont like them

  24. Personally i didnt really remember your name too until recently with frequent visits to your blog. But i have a very strong impression of the Super $ logo and the unique name ShoeMoney give me a funny image in my mind Shoeful of Money.

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