This article has been guest blogged by David Wilkinson – 13-Year Old Affiliate Marketing Expert.
We’ve all seen the silly little ‘one time offers’ when buying Internet Marketing products. For just an extra $50 (on top of the original $100 selling price), you can get yourself access to 250 free Private-Lable-Right products to sell as your own! You know the drill by now. Similar to a real-life situation, this ‘platinum’ or ‘bonus’ offer converts as high as 60% or 70%, meaning that from a publisher’s point of view, after someone has pressed that elusive order button, the chances of them buying again (still in their feverish ‘spending frenzy’) is higher than it would be on a simple product sales page presented AFTER purchase.
It’s not just Internet Marketers, though, who exploit this profit-pulling tactic. How many times have you heard the simple, innocent phrase… “Would you like fries with that?” How about behind-the-counter displays and special offers so often seen in the stores? If the conversion rates weren’t so good, and the money not so easy to make – why would people carry on using the ‘one-time-offer’ as their primary way of following up buyers with a sale?
It’s best to push your offer to someone IMMEDIATELY after they order. Not inside the members area. Not on your blog. Not through an AdWords ad, but after they click that order button, have their credit card out and their wallet in hand. It’s simple psychology – and as a 13-year old affiliate marketer, if I can manage – you certainly can too.
It’s not a massively complicated backdoor in the search engines which will get you banned instantly. It’s not a cleverly thought out blackhat backlink building trick to make you the envy of all others. It’s a simple tactic. You simply add in an extra page to the order process, a page which offers an extended product, with an “I’ll wave goodbye to this fantastic offer forever” link at the bottom which simply takes the buyer to the original core product’s salespage.
One thing needs to be made clear however. The upsell is a hard-sell wearing a hat. It’s not a nicely-nice “for an extra $XX you can get this!”, but rather a ferocious, pressure-inducing “You will NEVER see this page again” kind of offer. Some marketers choose to stray away from such hard-selling tactics, but almost every ‘big-name’ successful marketer who you’ll see out there will be using a one time offer in some form or other.
As a blogger, you may be thinking that a one time offer will be extremely hard to implement since your blog isn’t promoting anyone else’s products and isn’t purely money-making related. Write a short 5-page eBook, make it freely available and then when people hit the ‘download’ button – present them with an irrefutable upsell – something that could bundle together a series of other eBooks you’ve written, or even just rights to some PLR products.
I don’t want to drone on too much – but the upsell is one heck of a powerful weapon. Use it wisely and reap the rewards.