Hello Jeremy and Team,
Benjamin Burns from (Constratus)here. I would say it deeply depends on the target market. I find that Google adwords sends the most traffic, MSN converts the best, and Yahoo is great for targeting the female market.
If I had to choose just one, I would go with MSN adcenter.
Top 3 reasons why MSN adcenter is my winner
1. Costs of keywords are still relatively cheap
2. Conversions are wonderful, get use to double digits
3. The Adlab tools they plan to launch are better than any other PPC engine to date.
The audience Iâ€™m sure is aware of this, yet the main stream public is soâ€¦ Google centric that they are hypnotized in thinking Google is the only engine that delivers. Go Save money, convert in the double digits in some cases and test the tools in (adlab).
I have to hand it to MSN, they did a great job with their PPC platform, now if they can only spend time working on their search engine 🙂
Happy success with Auction Ads!!