Peter Davis On PPC

Hi Jeremy, here's my submission for your call for entries... ;) Naturally, Google's Adwords is the best. Because it's Google of course, but look at all the tools they include. Website Optimizer - is a new tool that helps you improve your conversion rates. The greatest tools are the ones that help both the company and the client. By improving your conversion, you're going to be a happier customer, and likely to stick with them if not buy more ads. It works by doing testing different versions of your copy. Analytics - used to be Urchin, which was one of the better analytic tools available to webmasters (and reasonably priced). Google bought them and made it free. I'd say "can't beat that" but with their latest release, they have. Conversion Tracking - another tool that sets them apart is their conversion tracking. It's dead easy to use, even a Caveman could do it! What conversion tracking does is it makes it possible for you to identify which keywords are delivering for you and which aren't. That's not all, there are many other features in Adwords that make it uber cool, but I can't list them all. For example, you can put in different versions of your ad, to test how your copy performs. Just keep testing variations, and watch your click through rate. When you get to the point where you can combine the differences in your click through rate with the conversion tracking tool, you really realize how powerful this can be for a campaign. And, did I mention, they offer all that for free? You can read more about Peter Davis at petertdavis.net -- Peter T Davis