Patrick KellyFrom Patrick Kelly, Colorado, USA:
My favorite PPC Search Engine is Google Adsense for sure. Well, for one, I have had the best results with them thus far. They target keywords great, they have more advertisers than any other PPC Engine, they are clean and easy to use, and they are Google. Their support is amazing; their responses are quick and clear. Google is an amazing business. They come out with new things all the time that surprise me, and they are simply taking over the web. I am not surprised that they are my favorite PPC engine. However, I will leave you will my suggestions to improve:
-The issue of people being banned. I have seen some people get banned and there is no way that Google tells you how/when/where/what. They leave you with basically no info. What if it was a wrongful ban?
-Smartpricing: Can we get more details on exactly how they determine the effect of certain niche’s and what price to drop clicks, etc?
-More ad layout options. I think people should be able to pretty much customize and ad however they want. Of course, the ad layouts are dependant on the advertisers words themselves, but possible allow the user to customize it based off what ads are showed. Maybe even base what ads are shown off what layout is given (size/length/etc.)

I have more, but I will stick with that for now. Google, keep up the good work!

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

31 thoughts on “Patrick Kelly On PPC”
  1. We think Google is the best value for advertising thus far. We have tried them all. Google has improved in the
    last 12 months.

  2. Well that scared the crap outta me, it’s not everyday that I’m sitting here drinking some water and a topless dude pops up on Google Reader…

  3. Yeah, I think the banning issue is the main one. There should be a process which would allow the site to come up to regulation before banning.

    Adsense really needs a viable competitor to come along so we can see what having competition can accomplish

  4. The banning issue is huge with me (was wrongfully banned and the only info I got was “we’ve double checked and there were invalid clicks”) but your point about competition is a very good one. There’s no way for us to know how much of a cut their taking from us at any given time. If YPN became a legit competitor, we could see a price war for our services as publishers and maybe find out how much they’re making off us. As it is now, they could be paying out 50% one day, need money to meet WallStreet’s projections, and drop it to 25% for the next month.

  5. Regarding smart pricing: we probably won’t get a lot of more information about it, as the more info they give out the more chances people will have to “game” it. It’s algorithm-based and I don’t think they’ll give out any more info about it soon.

    With Google acquisition of Doubleclick, most likely we’ll see more opportunities for more types of ads.

  6. Yeah, I hate when Google threatens with a letter. I got one of those once. I had to figure out what they didn’t like on my own, and this it was still just a guess. I suppose I got it right because they didn’t ban me.

  7. Yeah, Google wrote me one of those nasty, cut it out letter a couple of weeks ago. I know what I was doing wrong but I just had to try my luck.

    I see the whole bird-chest thing Patrick Kelly doing as good marketing. Who could forget that picture? lol

  8. Yea I agree with the ad formats. That would allow many of us to greatly increase our returns. However i’m sure they have those restrictions in place to begin with for those of us who like to abuse the system.

    It does bother me how google doesn’t give explanations for being banned… kind of scares me.

  9. Good info, Patrick. Yes, I would like to see a bit more imagination when it comes to ad size. I would like to see something that is between a 468×60 and 234×60, maybe 350×60 — a size I could use for some of my headers.

  10. Yea, if only they could come up with just a few more options. Or maybe just revamp the whole thing. Because I do think many people are starting to become “blind” to them.

  11. There are plenty of AdSense competitors–try Yahoo! Publisher Network…or Adbrite or? Isn’t MSN coming out with their own, too? And won’t ASK.com have one soon?

  12. Either people are becoming blind to those AdSense ads or they’re actually turning off javascript in their browser.

  13. My guess is that they are just becoming more and more blind to the ads. In all of my days consulting and supporting I can’t remember ever coming across a client who’s purposely disabled javascript.

  14. On that note, why wasn’t this writer smart enough to include a link to his website and get a free, trusted, high pr backlink?

  15. I have several blogs on varied topics, written by three people. AdSense is next to worthless on all of them. These are sites with good content and an honest effort put into execution.

    A thousand people can come through in a day and no one clicks. They’re blind, at least to my stuff. (No doubt I could be better at design and placement, but the numbers are just awful.)

  16. I dont think anyone turns off javascript. But after someone clicks on a few adsense links they learn that they are ads and are less likely to click them in the future.

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