Hi Everyone, my name is Don and I’m from AffiliateWatcher.Com. When I saw Jeremy ask for Guest post about favorite PPC search engines, I just had to jump at the chance to tell you about my favorite.

What’s my Favorite PPC Engine? Well, at this moment it would have to be MIVA, which used to be FindWhat.Com.

I use MIVA to target select niches in my Metro market for my B&M service companies. In my market, I can drill down and really target people looking for my services and do it cheaper than using Adwords and with less fraudulent clicks than YPN/Overture.

Clicks that would cost me $7 to $11 in my market using AdWords cost me less than half that using MIVA. MIVA has affiliate agreements with Search.Com (CNET), Excite.Com, Metacrawler, WebCrawler, Dogpile and Microsoft’s Internet Explorer Autosearch.

MIVA has a lot of user friendly tools to help advertisers to target their niche. Tools such as AutoBid, AdAnaylyzer and BidOptimizer rival the effectiveness and ease of use as the advertiser tools in Adwords IMHO.

The only gripe I have is that it takes the folks at MIVA a few days to approve new keywords. I’ve had it take up to a few days before.(patience is not one of my strong points)

MIVA states that it gets over a million clicks each day. That’s no too shabby for a PPC search engine that most people have never heard of. Since I’ve only used MIVA for my local Metro market, I can’t say how it would perform on a large scale global campaign for a keyword like “home equity loan” or “ringtones”, but in my Metro area with over 4 million people, my ROI is much higher with MIVA than with AdWords. And after all, it’s about the money, right?!

Thanks again Shoe,

Don Lawson

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

19 thoughts on “BigDaddy Don Lawson On PPC”
  1. I like Miva, but any tool that takes that long to approve is a pain in the backside. I know everyone is slammed, but sometimes you need a campaign to hit now. If I am trying to push Paris Hilton jail items I need the campaign to run while it’s hot.
    Great article!

  2. Yeah, this was a great article. I had heard of Miva PPC but hadn’t ever given it a chance. But being as I am about to start some local campaigns this could be a great tool

  3. Thanks for sharing, Don. The mention of Findwhat brings back memories of a few years ago when I used to actually run findwhat ppc ads on some of my sites. They actually had a rev-share type of agreement even before AdSense came along.

  4. I think I remember reading somewhere that Miva is the 4th largest PPC search engine behind Adcenter. Has anyone used them for arbitrage?

  5. Don,

    Miva sucks. Simply put. I have an affiliate link on my site because I like money. Miva may deliver lots traffic but it seldom converts and has some of the worst quality traffic I have ever seen. If you are managing accounts based on pure volume then Miva is great, if you care about performance; It blows.

  6. […] Miva Shoemoney has opened up his blog to guest posts, which not surprisingly turned into an opportunity to Spam a little. […]

  7. You gotta be kidding me…

    Was just telling myself I needed something to blog about – thanks for the inspiration.

    Do not use Miva unless you are a glutton for punishment.

  8. Does Miva have a content network, and how does it operate. I heard Miva is garbage.

  9. FindWhat was junk and MIVA is crap. What a worthless clicks! Never got a single conversion.

  10. I was thinking about miva for publishing PPC. Anyone on the publisher side? Doesn’t look so good for the advertisers from what is being said above.

  11. Are you KIDDING me? MIVA is worse than 7search. This is total BS, probably works for MIVA or getting a cut.

  12. I used Miva in the past with little success. It felt like click fraud to me so I cancelled after a two month campaign.

  13. Sorry, engaged, I don’t work for MIVA. In my market, when each click conversion can result in a job worth $500 or more, I wanted search traffic that converted better than AdWords. I found it through MIVA.

    We all know that not every click will convert. That’s why it’s important to find the traffic that does convert and at the lowest per click rate.

    MIVA tends to be on networks that get more local targeted clicks than does AdWords in my market. Comparing my stats between AdWords, Overture and MIVA, MIVA wins in sending the highest converting clicks in my market for the least amount of money…not necessarily the highest amount of traffic. (Looksmart actually works well for us also) You just have to know how to use their tools and know how your local traffic searches the web when they need a local company.

    Don

  14. Sorry, engaged, I don’t work for MIVA. In my market, when each click conversion can result in a job worth $500 or more, I wanted search traffic that converted better than AdWords. I found it through MIVA.

    We all know that not every click will convert. That’s why it’s important to find the traffic that does convert and at the lowest per click rate.

    MIVA tends to be on networks that get more local targeted clicks than does AdWords in my market. Comparing my stats between AdWords, Overture and MIVA, MIVA wins in sending the highest converting clicks in my market for the least amount of money…not necessarily the highest amount of traffic. (Looksmart actually works well for us also) You have to know how to use the network tools and know how your local traffic searches the web when they need a local company.

    Don

  15. […] asked for reviews from his readers about their favorite PPC Search Engines and I replied with a review of MIVA and Shoemoney posted in on his site, which brought in some good traffic. Someone also Stumbled the […]

  16. Miva = Fraud. This is simply the worst and most unorganized company you could ever deal with. Their traffic was complete bogus; they all looked fake. When I brought this to their attention and let them know that we have a sophisticated system that records everything, I did not hear back from them. I requested a refund, and nobody ever bothered to get back. They kept saying that I needed to contact a different department, so I did. That department said they would get back to me in a few days. It’s been 3 WEEKS and I’m still chasing after my money with NO RESPONSES FROM MIVA.

    Miva customer service is simply the worst customer service I have ever come across. Their phone transfers to India and if you dare to ask for your money back, they simply give you an e-mail address. When I called them back to see why they have not gotten back to me, the rep simply said someone will get back to me and nobody ever responded back.

    MIVA IS COMPLETE RIP OFF AND A SCAM. DON’T FALL FOR THEM. THEY’RE FRAUD.

  17. CAN’T CANCEL MIVA!

    Beware of Miva. They make canceling an account impossible.

    I tried to cancel my account over three months ago. There is no way to cancel on their web site. They say you have to call them and then fax the cancellation to them. But, there is no follow up to the fax.

    No one at MIVA has replied to my numerous e-mails to their “support” desk. They are still charging my credit card each month.

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