Hi Everyone, my name is Don and I’m from AffiliateWatcher.Com. When I saw Jeremy ask for Guest post about favorite PPC search engines, I just had to jump at the chance to tell you about my favorite.
What’s my Favorite PPC Engine? Well, at this moment it would have to be MIVA, which used to be FindWhat.Com.
I use MIVA to target select niches in my Metro market for my B&M service companies. In my market, I can drill down and really target people looking for my services and do it cheaper than using Adwords and with less fraudulent clicks than YPN/Overture.
Clicks that would cost me $7 to $11 in my market using AdWords cost me less than half that using MIVA. MIVA has affiliate agreements with Search.Com (CNET), Excite.Com, Metacrawler, WebCrawler, Dogpile and Microsoft’s Internet Explorer Autosearch.
MIVA has a lot of user friendly tools to help advertisers to target their niche. Tools such as AutoBid, AdAnaylyzer and BidOptimizer rival the effectiveness and ease of use as the advertiser tools in Adwords IMHO.
The only gripe I have is that it takes the folks at MIVA a few days to approve new keywords. I’ve had it take up to a few days before.(patience is not one of my strong points)
MIVA states that it gets over a million clicks each day. That’s no too shabby for a PPC search engine that most people have never heard of. Since I’ve only used MIVA for my local Metro market, I can’t say how it would perform on a large scale global campaign for a keyword like “home equity loan” or “ringtones”, but in my Metro area with over 4 million people, my ROI is much higher with MIVA than with AdWords. And after all, it’s about the money, right?!
Thanks again Shoe,