What Is Your Favorite Search Engine?

Dave DavisAsk.com. Without a doubt. Ask sponsored listings are an absolute goldmine and many of the non technical markets have little to no competition. Ask.com also has very few technical users which are perfect for converting the non technical offer. Some of my sites I have seen conversion rates of 80% on Ask as opposed to a mere 10%-15% on AdWords. Not everyone is a Google geek.

Dave Davis
Managing Director
RedFly Marketing LTD

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

25 thoughts on “Dave Davis on PPC Engines”
  1. I’ve never heard anybody else say anything good about Ask’s PPC. Ever since your “assume I’m getting something on the side for anything I say” post, I always take advice from here with huge grains of salt now.

    Back to ASK: 1. the volume is low 2. short tail searches are expensive (I looked). I don’t see how you can get enough long tail in there to drive any kind of volume.

  2. neither did I. Did you have any luck with dating leads with ask? I have been experimenting with google and none of my clicks turned into leads for the site i’m pushing a free profile for.

  3. Me neither. I’ve used Miva in the past and did not like the results. I may have to add Ask into the rotation.

  4. Ask is weird (In a good way). It still uses AdWords but sponsoredlistings.ask.com is their own. You all say you didn’t know ask had it’s own… That was my point 🙂

  5. The volume IS low, that’s a given. That was not my reasoning though. I like it for some markets because it CONVERTS better with that smaller volume.

    And regarding the short tail searches, I never had to pay more than 7 cents a click for the markets I operate in.

    I agree, a LOT of longtail keywords never see the light of day with ask when you might get one a month with Google.

  6. I’ve tested Ask and it does well for certain topics and doesn’t convert for others; so testing is definitely a must when running ads on Ask.

  7. What I find kind of annoying with Ask is their minimum bids. Example, I’ll select a keyphrase with 3 competitors, and it’ll say minimum bid $1.58…..anyone seeing same?

  8. This was unfamiliar to me, too, until I read about it on here — interesting stuff.

  9. My experience was not with affiliate marketing but for managing PPC campaigns for companies themselves.

  10. I have been running ask related ads for about a month now. My site is fairly low traffic and it seems tech type stuff doesnt convert too well. However, I have heard of good results in other niches.

  11. I think testing is a must every time you run ads be it Ask or not. Even Adwords won’t convert very well if not properly tested.

  12. The UK is included too. It’s kind of hard to figure out how to display in both though. 🙂

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