What is your favorite PPC engine and why?

Adsense…but probably not for the reasons that you might think!

My top 3 reasons (in order of increasing importance):

1. Very easy to get a new account. It’s also easy to get an account under a different name and/or different business. Trivial to say “Hey, this blog over here is my site – doesn’t it look great?” when it’s really not affiliated with you. Why would you want to do this? Well, if you’re creating junk sites for the clicks then you want to make sure you can get another account quickly just in case one goes down eh?

2. Reputable – well, yeah, I wanna make sure they’re gonna pay me. Now, granted, if you’re doing evil stuff like PPC fraud, you might not get paid but that really doesn’t count.

3. International market. Yes, you can get US customers (over 275 million of them) by going with AdCenter or YPN but with Google you’ve got the international market. I don’t know about you but thus far, Google is the giant in the PPC realm and in my ever so humble opinion is the most likely to break into China and India where you’ve got BILLIONS of potential customers!


Look What G-Man Found

By Jeremy Schoemaker

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of ShoeMoney Media Group, and to date has sold 6 companies and done over 10 million in affiliate revenue. In 2013 Jeremy released his #1 International Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. You can read more about Jeremy on his wikipedia page here.

22 thoughts on “Gman On PPC”
  1. Agree, if you have an account they will pay. Now the trick is keeping the account from getting banned.

  2. I have to disagree In my opinion adsense is going to fall from grace soon. Form emails will be it’s down fall. I like being able to actually call YPN and get a person who has actual answers/suggestions. Maybe adsense does this with big guys, But YPN does it with everyone. I have no doubt adsense will break into China and India, but how low are people actually willing to let the PPC drop before it is pointless to show adsense. “Smart pricing” bah

  3. I’ve never really thought of Adsense as a “PPC engine”. When I hear PPC I think about it from the advertisers perspective (Adwords) not from the publisher view, so I was expecting something different from the title of the post. Those are good reasons to use Adsense though!

  4. I most agree with comment number 3. One of my businesses has loads of International traffic, and if it wasn’t for Adsense I’d be earning 2 to 4 times less on that traffic.

    Can’t wait for YPN to get into International space though!


  5. Aside from the fact that I dislike google for they are constantly changing everything and making it harder and banning people and acting like the almighty god. I always preferred yahoo. PPC isn’t my main source but I like yahoo better. Now with the new ASK ppc (check out empowerwomennow.com for details and sign up link since its invitation only) it actually is something you can also place that works with google and i believe yahoo. IT seems to be working so far I made a small pitance on it but those are my two favourites.

  6. India is going to be an incredible market. I already get 60% of my adsense revenue from Indian traffic, that’ll skyrocket if more advertisers target that region.

  7. Oh yeah by the way–I could probably go on and on about my favorite PPC engine. But, if I reveal my favorite one here then most likely the bid prices are going to go way way up, so why would someone want to tell them about their favorite PPC engine? Really…if you reveal a hidden secret about some PPC engine that has cheap bids and has good valuable traffic then why reveal it?

  8. awords is best overall for ease of setup and reaching the masses… but that doesn’t always mean you will get the most profit from G.

  9. I’d love to know how to prevent getting banned. I had about 2 million pageviews a day, which made me a nice sum, but suddenly I got banned. After having sent multiple mails with Google I still have no clue what I did wrong or what the reason might be. The only thing I do know is that I did not try Click-fraud in any way and I will never be able to use Adsense again on that site.

  10. Yeah…I was thinking from an advertising perspective.

    But adsense, if used right, for advertising will net you some awesome results regardless of what a lot say.

  11. Can’t do away with #2, that’s for sure. It’s always been a prerequisite for me.

  12. I’m just a tad bitter but I’d like to mention that even if you aren’t engaging in click fraud, you could easily have your account banned. The beautiful thing about the way AdSense is set up is the can ban your account for any reason at any time with any amount of money in it and there’s nothing you can do about it.

  13. YPN’s availability makes it tops by far IMO. I don’t get canned crap responses from them like I used to from Google and I have more than a few numbers I can call if my account were ever banned.

  14. Nice points here Gman.

    I wonder how much longer until Yahoo will go international : maybe by the beginning of 2008.

  15. I agree on the point about the reach of the international market. I am not sure there is another network with such amazing coverage.

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