What is your favorite PPC engine and why?
Adsense…but probably not for the reasons that you might think!
My top 3 reasons (in order of increasing importance):
1. Very easy to get a new account. It’s also easy to get an account under a different name and/or different business. Trivial to say “Hey, this blog over here is my site – doesn’t it look great?” when it’s really not affiliated with you. Why would you want to do this? Well, if you’re creating junk sites for the clicks then you want to make sure you can get another account quickly just in case one goes down eh?
2. Reputable – well, yeah, I wanna make sure they’re gonna pay me. Now, granted, if you’re doing evil stuff like PPC fraud, you might not get paid but that really doesn’t count.
3. International market. Yes, you can get US customers (over 275 million of them) by going with AdCenter or YPN but with Google you’ve got the international market. I don’t know about you but thus far, Google is the giant in the PPC realm and in my ever so humble opinion is the most likely to break into China and India where you’ve got BILLIONS of potential customers!