Todays tip for success is going after the low hanging fruit. Often when people just launch a new product they want to get the word out as fast as possible and most of the time that means dropping a big budget. There are many ways of getting the word out about your new product that involves no money at all. So what is the low hanging fruit?
Web Forum Signatures and other links – I have talked before about the power of digitalpoint signatures and blog headers. out of the 800k uniq visitors shoemoney.com recieved a month over 30% come from forums and the majority of those are digitalpoint. I use there last blog feature in there header. If your not using your signature link in forums to link to your site your wasting space. Also a lot of times you can purchase peoples signatures for as little as 20$ a month. You can also use forum signatures to promote your affiliates. For instance if you always post in the azoogleads forum why not have a azoogleads signup link in your signature? Or any of the other affilaite companies? Its amazing looking at the AuctionAds affiliates how many affiliates have literally hundreds of referals making them a good amount of passive income. All because they just put there refer link in there signature.
Bloggers – A good place to start is the technorati top 100 list. But DO NOT fire off a mass email and expect to get any coverage of your product. I get 5-10 “Hello $username here is my cool product you should feature on $yoursite” followed with 5 paragraphs of fluff that i never actually tell me what they are talking about. The correct way to do this is to get some familiarity of the site and hopefully the blogger has written something similar or atleast in the same ball park as what your writing that way you can write “Hey $bloggername, I noticed you recently wrote about x and I just wanted you to know i just launched a somewhat similar product called $productname. I would really appreciate if you could give it a mention. Thanks for your time, $yourname” This works well because you basically made the blogger aware of what your doing and got directly to the point that you would like them to mention it. One of the cool things about this is even if the blogger does not mention it right away you can bet the next time they mention something in the same arena it might get a mention. I always try to compare stuff to as much related items as possible and particularly items people are not used to hearing about. YOU NEED TO GET TO THE POINT AS FAST AS POSSIBLE DO NOT PUT A BUNCH OF FLUFF. A technorati top 100 blogger or any blogger worth mentioning does not give a rats ass about the fluffy history of your company or who you know.
Friends – You know that whole 6 degrees of seperation thing…. well just pinging your friends telling them your launching a new thing and could use all the press you can get. The key to this one is having a press kit easily available so that if they do reach someone they have a easy way to find out a bunch about what your doing (this is also something you can fill with fluff as reporters love teh fluff)
Local media – Ping all the local media outlets and let them your launching a new website. I think you will find most of them receptive and you never know where it could lead. It could start local and maybe there flagship station would like to do a story on something similar and uses you for commentary….
I REALLY think that press releases are over rated. I think at 1 time they had great value but anymore its like a fricking spam farm. I dont think the mainstream media pays much attention to PRWEB releases anymore (plus they cost money).
This has been your tip for success (and last in this series) Day 5 – Go After The Low Hanging Fruit.